Talking Tech: A Sonographer's Guide to Entrepreneurship
44 episodes - English - Latest episode: 2 months ago -"I'm an ultrasound tech and I'd love to start my own mobile ultrasound business, but I have questions. How do I navigate all the legal information? What type of sales and marketing strategies do I need to use? How do I deal with the business side of things? And most importantly, what is the cost and revenue potential of starting my own business?"
Welcome to the Talking Tech Podcast - a sonographer's guide to entrepreneurship - where we will answer all of these questions, and so much more! After over 15 years in the industry running her own mobile ultrasound business and helping techs across the country do the same, host Jennifer Lindsey brings you industry insight, mindset, productivity and business tips and tricks, and inspiration to help YOU design the business of your dreams.
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Episodes
Ep 44: Crafting a Sales Funnel for Your Ultrasound Business
April 22, 2024 09:00 - 14 minutes - 12 MBEver wondered how to transition your sonography expertise into a thriving ultrasound business? I'm Jennifer, and this latest podcast episode lifts the veil on the sales funnel – that elusive strategy that could make or break your entrepreneurial dreams. Learn what this strategy means, why you need it, and steps you can take to set one up in your ultrasound business. It's all about working smarter, not harder, and I'm here to show you the ropes. So tune in, grab your coffee, and let's chart...
Ep 43: Embracing Failure as a Stepping Stone
April 08, 2024 09:00 - 11 minutes - 9.4 MBStepping out of my comfort zone felt like jumping off a cliff, heart pounding, and the unknown stretching before me—Join me, Jennifer, as I share how I built a successful advanced imaging venture from the ground up. I pull back the curtain on the raw, personal experiences that shaped my business, from the stomach-churning fears to the exhilarating moments that come with venturing into the world of ultrasound entrepreneurship. Every sonographer who's ever dreamt of owning their business knows...
Ep 42: Turning Struggles Into Strength: Lessons Learned as a Cancer Survivor
April 01, 2024 09:00 - 9 minutes - 7.43 MBEighteen years ago, Jennifer’s world halted at the heavy words, "You have cancer." At just 26, she faced a battle that would not only test her physical strength but also the resilience of her spirit. Today, she shares that chapter of her life with you—not to dwell on the hardships but to celebrate the journey from vulnerability to victory. Join Jennifer on this episode as she opens up about her cancer diagnosis, the emotional rollercoaster that followed, and the profound transformation th...
Ep 41: Do I Need A Medical Director for my Ultrasound Business?
March 25, 2024 09:00 - 8 minutes - 6.89 MBJoin Jennifer, in a compelling discussion on the role of medical directors in the ultrasound business industry. Listen in as she sheds light on whether your business model requires a medical director. She unpacks the essentials for eight main business models, from mobile ultrasound fee-for-service to independent diagnostic testing facilities (IDTFs), and provides insider tips on how to secure the right medical oversight for your services. Expect to gain clarity on a question many sonographer...
Ep 40: Insurance Billing 101: Sneak Peek into Client Training
March 18, 2024 09:00 - 6 minutes - 5.72 MBUnlock the secrets of insurance billing with Jennifer in the latest episode, where she offers a coveted sneak peek training from inside the Ultrasound Business Academy. She’s spilling the beans on everything you need to know about navigating the insurance billing side of running an ultrasound business. Prepare to be enlightened as she dissects real-world billing scenarios, explores the varied rates set by different insurance companies, and explains why offices might charge multiples of the M...
Ep 39: Ultrasound Business Model: Screening Services
March 11, 2024 09:00 - 14 minutes - 11 MBJoin Jennifer as she zeroes in on offering Ultrasound Screening Services as part of your ultrasound business. The discussion explores the plethora of opportunities for sonographers to provide valuable services within the community. From understanding the nuances of insurance-covered screenings to navigating the waters of self-pay models, this episode is packed with insights on how to integrate screening services into your business, whether it's through mobile ultrasound fee-for-service or se...
Ep 38: Celebrating 20 Years in Business: 20 Takeaways, Part 2
March 04, 2024 10:00 - 39 minutes - 30.8 MBIn part 2 of Celebrating 20 Years in Business, Jennifer shares what she has experienced and learned over the last 20 years as an entrepreneur. This heart-to-heart episode is a treasure trove of wisdom, promising to guide you on how to intertwine service-first values with your innate talents to build a business that not only thrives financially but also enriches lives. Whether you're a seasoned professional or just starting out, the insights shared here are sure to illuminate the importance o...
37: Celebrating 20 Years in Business: 20 Takeaways, Part 1
February 26, 2024 10:00 - 26 minutes - 20.6 MBJoin Jennifer as she celebrates two decades of transforming from a healthcare professional to a thriving seven-figure entrepreneur. Listen in as she imparts the first ten of twenty invaluable insights gathered from this remarkable journey. She peels back the layers of growth and entrepreneurship, sharing her personal leap of faith into the business world and how stepping out of her comfort zone was pivotal for success. She’ll take you through the moments of fear and uncertainty that paved th...
36: Client Spotlight: Insights into the Business Side of Ultrasound with Payton Bean
February 19, 2024 10:00 - 50 minutes - 38.5 MBShow Notes: Join us as we sit down with the remarkable Payton Bean, who opens up about his decade-long journey in the Ultrasound Business world. Payton illuminates the highs and lows of entrepreneurship, sharing his experiences with the emotional aspects of business ownership, from the leap of faith into starting his own company to the joys of delegation and celebrating milestones. Our conversation serves as a beacon of inspiration, highlighting the transformative power of taking control o...
35: Think being trained in one ultrasound modality is a hindrance to starting your business? Think again.
February 12, 2024 10:00 - 12 minutes - 16.9 MBShow Notes: 🎙️ In this episode, Jennifer is diving into a topic many sonographers often ponder - the ins and outs of starting an ultrasound business specializing in just one or two modalities.Is it a viable business model? Absolutely. Let's explore. 🚀 Embarking on Solo Ventures? For those adamant about starting solo, Jennifer suggests considering partnerships with physician practices or facilities that frequently order the specific ultrasounds you specialize in. Vascular sonographers...
34: How to get your Ultrasound Business Credentialed with Insurance
February 05, 2024 10:00 - 18 minutes - 24.9 MBIn this episode of the Talking Tech Podcast, Jennifer breaks down a popular question - "how do I get my ultrasound business credentialed with insurance?" Listen in as she dives into: What you need to have in place to begin the credentialing process What the process itself looks like Vendors you need to work with for this process Credentialing itself can be a confusing process, and this episode is geared toward helping listeners understand the steps and strategies behind it. Fol...
33: Business Models Series: 3D/4D Ultrasound
January 29, 2024 10:00 - 30 minutes - 41.6 MBSHOW NOTES: Join Jennifer Lindsey, your host, in an exciting episode as she delves into the intricacies of the 3D ultrasound business model. With years of experience in the ultrasound industry, Jennifer shares valuable insights and success stories to guide aspiring entrepreneurs. Key Points: Limitless Revenue Potential: As CEOs of our own company, we have the advantage of unlocking endless revenue potential compared to the earnings ceiling faced by employees. A client success story hi...
Episode 32: Beyond Comfort Zones: Practical Steps for Personal and Business Growth
January 22, 2024 15:23 - 17 minutes - 24.9 MBShow Notes: In this episode of the Talking Tech podcast, Jennifer Lindsey expresses her enthusiasm for returning to the podcast she loves. Feeling a sense of freshness and closure to the previous chapter, Jennifer is eager to embark on a new one. As she reflects on the significance of resolutions, she emphasizes the importance of intentional success throughout the year. Jennifer, having experienced multiple up-levels in her life and business since starting in her 20s, understands the nec...
5 Steps to Starting Your Ultrasound Business
January 23, 2023 15:55 - 23 minutes - 32.6 MBIn this episode, we're diving into the 5 steps you'll want to take when starting your ultrasound business.
Business Models Series: Ultrasound Facility
November 17, 2022 16:34 - 40 minutes - 55.8 MBWe have SO much opportunity in the ultrasound industry to build our businesses with multiple revenue streams. In our "Business Models Series", we're breaking down the 8 main business models we have access to, and on this episode, I'm breaking down the details on what you need in place for an ultrasound facility model.
Building the Business Owner: Mindset & Motivation
April 21, 2022 17:42 - 45 minutes - 62.4 MBYou've been asking for help with business owner mindset, and my guest Elle and I are here to deliver! Elle Turner is a Business Mindset Mentor, and host of her own incredible podcast "Taking it Personally". She was gracious enough to join me for this episode, and we chat alllll things "business owner mindset" - you're gonna love this one. Elle talks about Building the Business Owner, and spoiler alert - there are a lot of 🤯🤯🤯 moments. Not only did Elle guest on the podcast, she has graciou...
All things Ultrasound Equipment
February 24, 2022 19:31 - 38 minutes - 52.5 MBJoin me and my business partner and Advanced Imaging's Ultrasound Equipment division head, Beau White, as we discuss all things ultrasound systems. From what type of equipment Beau recommends, to whether or not you should purchase new or used equipment, we dive deep into the details of that first big purchase for your ultrasound business. Want to chat with Beau about your ultrasound equipment needs? You don't need to be a business coaching client to reach out. [email protected] 317-345...
Setting Goals for 2022
January 05, 2022 18:13 - 16 minutes - 23.2 MBGoal setting in your ultrasound business is crucial, and understanding how to do that is even more important. On this episode, we're chatting about the ONE thing that can really help get us there. We all know how to set big dream goals, but if we don’t have a plan to get us there, they’re going to be just that….dreams. If we take the time and understand how to break those big dreams down into smaller finish lines, and even further into habits, this one thing is so powerful in allowing us to ...
Business Models Series: Mobile Ultrasound Fee for Service
November 23, 2021 19:30 - 15 minutes - 21.4 MBMoving right along with our Business Models series, I'm excited to chat in this episode about the business model that's near and dear to my heart - Mobile Ultrasound Fee for Service. Its how we started our mobile ultrasound business and I can't wait to share the details with you.
Ultrasound Business Models Series: Mobile IDTF
October 07, 2021 14:49 - 18 minutes - 25.7 MBThis series is perfect for ultrasound techs looking to start their own ultrasound business as well as those who are current business owners excited for the opportunity to learn more about how they can add in services to their company to continue to diversify their income streams and increase their revenue. In this episode, we're chatting all about the mobile independent diagnostic testing facility (IDTF) business model.
Top 3 Questions of the Month
March 11, 2021 18:52 - 23 minutes - 32.3 MBChatting with clients and techs regularly, I have been hearing these questions over and over. What does a "lunch & learn look like and what are some best practices when providing them?", "how can I get my business going during these times of restriction?", and "I'm SO nervous for the sales part of owning my own business! How can I help get over the nerves?" Come hang out with me on this episode, as I address these questions and give you some insight into each.
The Keys to Creating Long Term Relationships in Business
December 16, 2020 19:57 - 42 minutes - 58.2 MBWhether you're a DMS student, employee, or an ultrasound tech running their own business, providing exceptional service from both a patient care and professionalism standpoint is key to building long term relationships with colleagues, co-workers, and providers alike.
Top 3 Questions of the Week
November 05, 2020 18:43 - 30 minutes - 42.1 MBEach week I chat with techs across the country that have questions about starting or operating their ultrasound businesses. In this episode, I'm answering the top three questions for the week: how do I make sure to provide a turnkey service? Who pays for the radiologist or cardiologist's interpretation? What are the differences in working with physician practices versus working with Nursing Home Facilities? Let's dive in!
Planning your 6-Figure Ultrasound Business
October 08, 2020 15:28 - 41 minutes - 57.4 MBIn this episode, I'm chatting about 4 initial mapping steps you need to take to craft your plans for your business. First, we'll talk about mapping out your business services and what types of physicians you'll be marketing to. Then, let's take a look at the market in your area based on these services and physicians local to you. Third, you'll figure out your startup costs so that you can budget accordingly. And lastly, we'll discuss how to map out your revenue potential to see where you're ...
Creating your offer suite for your ultrasound business
September 17, 2020 17:31 - 32 minutes - 44.1 MBKnowing what you services you can provide and how to diversify your income in your mobile ultrasound business is key. Come hang with me as I share 9 service options you have as a mobile ultrasound provider.
Processes, predictability, and the path to optimal workflow in your business
August 13, 2020 17:00 - 50 minutes - 68.7 MBSo many times when we start our business, our focus is on all the obvious things - legal, sales & marketing, getting our first clients. But, if we don't spend equal time putting together our step by step processes to ensure premium customer service and optimal workflow, we are missing the mark. In this episode our Ops Director, Liz Jefferson, hangs out with me to discuss the ins and outs of creating and implementing strategic process flows in your business.
Scaling your Ultrasound Business
July 29, 2020 17:30 - 21 minutes - 29.5 MBOn this episode, I'm chatting about scaling your business - from startup and beyond. I get so many questions on how to know when its the right time to go full time with your own business and this episode chats about how to calculate out how much you want to be making from your business, adding in expenses, and determining how to then figure out how many days you need to be servicing accounts to make that happen.
The importance of pivoting your business
July 09, 2020 16:37 - 26 minutes - 36.2 MBIn this episode, I'm chatting about 3 scenarios that are prime opportunities for pivoting your business. In every scenario, the beauty of being the business owner is that YOU decide what you do, how you move forward, and what opportunities to seize.
Scheduling your Business Startup Timeframe to Meet your Goals
June 18, 2020 15:26 - 25 minutes - 33 MBMost people have a hard time figuring out what steps to take to start this business, and what must go on behind the scenes to be ready to actually get out there and market this business to your potential physician clients. Do you just buy a machine and talk to a couple docs? Do you spend your time and money on certain things? How can I save and start my business as efficiently as possible – both monetarily and time-wise? In this episode we are chatting ALL THE THINGS when it comes to track...
The Admin Side of the Mobile Ultrasound Business
June 04, 2020 18:14 - 47 minutes - 67.8 MBWhen starting a mobile ultrasound business, we initially think of those main important topics - legal, sales and marketing, etc but the administrative side of this business is so important to make certain our operations run smoothly to ensure we are providing the best service possible. On this episode, I chat all things admin with Advanced Imaging's Operations Director, Liz Jefferson.
Top 3 Questions of the Week: Mobile Ultrasound
May 28, 2020 17:38 - 19 minutes - 24.8 MBI chat with techs on a daily basis helping them navigate the questions they have before deciding to start their mobile ultrasound business. In this episode I'm giving insight into the top 3 questions of the week: who pays for radiology, what if I only provide a few ultrasound modalities, and how does the ultrasound equipment purchase/lease work?
How do I know when I'm ready to start my mobile ultrasound business?
May 20, 2020 19:48 - 20 minutes - 25.9 MBSo often we have a goal or dream and we wonder if we're actually ready. In this episode, I'm chatting about the fact that with big life decisions we never really feel completely ready (think marriage and kids!) We always have those butterflies and "what if's" in our mind. But, having some initial foundations laid will help you start moving, because progress is progress no matter how small!
Handling Rejection as a Mobile Ultrasound Business Owner
May 14, 2020 16:39 - 16 minutes - 21.6 MBOver the last decade working with our students, one thing is clear - so many people are deathly afraid of rejection and it can hold them back from accomplishing their dreams & goals. Today on the podcast I'm sharing the rejection I've received over the years and giving you some advice to overcome the fear to move your business forward.
The importance of a "CEO Day" in your mobile ultrasound business
May 08, 2020 18:49 - 20 minutes - 26.9 MBAs business owners, we can get so caught up in the day to day that months can go by before we are looking at our business from a birds eye view. A CEO Day is a day to focus on the tasks that move the needle forward, and I'm sharing 5 must-have items to review for your business.
Client Spotlight: Payton Bean
April 30, 2020 20:27 - 56 minutes - 22.4 MBHearing how others have taken their dream and made it a reality is such a driving force when considering your own business. This week on the podcast we are spotlighting my client, Payton Bean. Having put in the hard work and dedication following our coaching program, he has the successful business to prove it. Listen in as he tells you the struggles he faced in the beginning, why he opted for a coach, and the advice he gives those considering starting a mobile ultrasound business.
3 steps to providing exceptional customer service for your mobile ultrasound physician clients
April 23, 2020 15:59 - 27 minutes - 38.8 MBSo many businesses focus on the sales & marketing efforts to gain contracts (which is very important!) but if you don't also focus as much effort on providing an amazing customer experience, you'll find yourself continually replacing contracts because of unhappy clients. Today, I'm sharing 3 steps to providing exceptional customer service to keep clients happy for the long term.
Investing in yourself as an ultrasound tech as we head into a "new normal"
April 17, 2020 18:43 - 19 minutes - 28.1 MBAs the country begins to consider reopening the economy, sonographers have been reaching out to me in droves ready to look at the opportunity of providing patient care on their own terms, with their own business. Today I am chatting about investing in ourselves for the "new normal" and the resources to get you there.
6 steps to optimize your mobile ultrasound business startup strategy
April 10, 2020 18:09 - 36 minutes - 52.2 MBHaving a strategy in place is crucial when starting a new business. Today, I'm chatting the 6 steps to optimizing your startup strategy in the mobile ultrasound industry. From business plans to vendors, I'm dishing the details on having the right plan in place.
Sales & Marketing Strategies for the Mobile Ultrasound Industry
April 02, 2020 18:23 - 33 minutes - 63.7 MBSo many of you requested more details on Sales & Marketing strategies for the mobile ultrasound industry, so on today's episode we are breaking down an overview of the 5 step sales process we teach in-depth to our Ultrasound Business Academy students.
The 5 Most Asked Questions About Starting a Mobile Ultrasound Business
March 26, 2020 14:09 - 18 minutes - 26.3 MBI get calls, emails, and messages every day from techs and there are 5 main questions they have about starting their own mobile ultrasound business. In this episode, we chat about startup costs, how to set up the business, radiology, and quite a few things in between!
Are you cut out to be your own boss?
March 19, 2020 15:34 - 23 minutes - 33 MBPulling the trigger on your own business is scary! I asked myself this same question over and over before starting my own thing, so in this podcast episode I am breaking down 5 essential steps to take to go through to determine if you're ready to be your own boss.
The Beauty of the Side Hustle
March 12, 2020 17:56 - 18 minutes - 9.18 MBMany people are scared to jump in and start their own business because they think they’ll need to quit their job, and all the security that brings to go out on their own and that’s simply not the case! In fact, we suggest to our students that they start this business as a side hustle so that they can start and begin growing their business WHILE they still have the security of a paycheck and benefits. In this episode, we are chatting about the 5 ways to start your mobile ultrasound business a...
Setting up your mobile ultrasound business to make $1000/day.
March 05, 2020 15:54 - 14 minutes - 7.1 MBHaving our own mobile ultrasound business and helping techs across the country to start and grow theirs, we've identified the best way to start your business with the least amount of overhead. We've also identified over the years 4 Pillars of success that you'll need in place to see the most success. Once you've know the best way to set up and the pillars required, we are diving into how to determine your revenue opportunity. The industry average is $1000/day gross revenue back to the mobile...
Episode 1: Any day can be your day "one".
February 27, 2020 17:58 - 17 minutes - 8.34 MBSo many of us have that lofty dream of one day starting our own business. We think about it, we research it, we have it in the back of our mind...but a lot of times it takes something happening to us, that crossroads where we say "I'm ready!". I'm here to tell you ANY day can be your day "one", and in this podcast episode we are diving into 4 ways to get you there.