For something as primitive or simple as a notebook, it is one of those things that is never going not going to sell. I think it's because of the fact that humans need something physical to express themselves and find themselves through physical interactions in this ever digitized world.

In this podcast episode, we read and comment on the In a world gone digital, Moleskine still believes in the power of paper article on Retail Dive.  The brand Moleskine is mainly known for selling notebooks and is very recognizable on Amazon and when you walk into book stores.

If you think that there is no way to compete in the notebook market then you need to think twice. Yes, it is hard but you need to ask yourself, "how can I innovate or add a unique selling proposition to have people buy my notebook?"

Some examples that people have already come up with are:

Fidget toy cover notebookspersonalized notebooks from Etsy (so many cool examples!)the reusable notebook where you can erase all your notes by putting it in the microwave...