Start, Scale, Learn Ecom
410 episodes - English - Latest episode: over 1 year ago - ★★★★★ - 7 ratingsWe break down the steps on how to make money off e-commerce with successful entrepreneurs across different platforms including Amazon, Shopify, Poshmark, eBay, and others. The entrepreneurs on the show give insights into their stories behind their e-commerce brands, product research, sourcing strategies, marketing, and branding strategies to help make you with your e-commerce business!
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Episodes
Amazon Getting Into The Health Industry With Its $3.9B Acquisition of One Medical
July 25, 2022 11:00 - 9 minutes - 6.28 MBAmazon has made previous giant acquisitions spreading its across different industries apart from its e-commerce and web service avenues. With its newest acquisition of One Medical, it is now in the health industry.
These New YouTube And Instagram Features Will Help Businesses Sell More Products!
July 22, 2022 11:00 - 9 minutes - 6.64 MBMain Headline: Instagram has a new shopping feature that allows people to DM businesses to buy products with the addition of having tracking numbers. This reduces any friction with any payments and trackability giving the customers more confidence in their purchase. YouTube is also getting into the e-commerce mix with its new partnership with Shopify. Creators will be able to feature their products on their channels and within their content. The video giant also came up with a feature tha...
Shopify Offers Great Learning Resources To Improve Your Ecommerce Business
July 20, 2022 12:00 - 9 minutes - 6.44 MBMain Headline: This is something that is overlooked but Shopify has a very in-depth set of tools and resources to help your e-commerce brand get to the next level. Not only do they share e-commerce success stories but they show trending products and marketing tips CHECK OUT SHOPIFY LEARNING RESOURCES Sub Headline: Nike makes a concept store in Seoul, Korea which includes augmented reality tech and customizable backdrops for content creation Sub Headline: Amazon is both housing third-party...
How This Startup Is Turning Shoppers Into Buyers With Better Customer Reviews
July 18, 2022 11:00 - 5 minutes - 3.88 MBOkendo is a startup that primarily helps Shopify businesses by enabling them to collect customer reviews via product ratings, customer-generated photos + videos, preferences, and more. Customer reviews drive sales. Think about it. Many shoppers on Amazon buy products that are rated highly and have great reviews. When pondering about buying product A or product B, customers tend to purchase the one that has a better rating. The same thing applies when going to a restaurant. Okendo has alrea...
Amazon Sold More Than 100,000 Per Minute On Prime Day!
July 16, 2022 11:00 - 6 minutes - 4.41 MBAmazon just broke the internet with the number of people buying products during Amazon's Prime Day Event. They surpassed 300,000 million items being sold at a rate of 100,000 items sold per minute!
Walmart To Purchase 4,500 EVs To Bolster Last-Mile Delivery While Cutting Down On Emissions
July 14, 2022 11:00 - 8 minutes - 6.1 MBDid you know that 90% of Americans only live within 10 miles of a Walmart? That to me sounds like sameday delivery is very possible potentially making Amazon worried.
Voice Technology And How It Can Impact Your Ecommerce Business
July 06, 2022 11:00 - 11 minutes - 8.21 MBVoice technology is only getting better and its applications for it can be limitless. Look at what Amazon is doing with its new feature where instead of Alexa (the default speaking assistant) reading a bedtime story to a child, a recognized voice (such as your parent or in this case a deceased grandma) can do so. Now, what can voice assistants or smart speakers do more for your e-commerce business? More and more people are getting these types of devices and more people are making search que...
Tips For Creating A Successful Amazon Business
July 04, 2022 11:00 - 7 minutes - 5.12 MBHere are the tips for creating a successful Amazon business through the CNBC article/video: Be passionate about your business (your work) Use influencers because they have a strong loyal following (this should be the audience you are trying to attract) where you can tap into and get the products into their minds leverage Amazon's FBA service and tools to get more sales
Lego To Open Its First US Factory, Petco To Tap Into A $7B Market, and Amazon Using Drones To Deliver Packages In Rural America
July 02, 2022 11:00 - 7 minutes - 5.26 MBRaise your hand if you thought Lego already had tons of factories in the US. Legos were founded in Demark and they used Mexico to build a factory but now have plans to build in Virginia. Petco aims to tap into the rural USA pet parents market which is worth about $7 billion. They plan to do this by building rural stores. Amazon will soon be using drones to deliver packages in California.
Apparel Brands To Reveal 50% Of Their Supply Chain Playbook If The Fashion Act Passes
June 29, 2022 11:00 - 6 minutes - 4.32 MBThe Fashion Act would only hit those apparel companies making over $100M in revenue per year and operating in New York (which is essentially every big brand)! Sources: https://www.retaildive.com/spons/heres-what-passage-of-the-fashion-act-would-mean-for-apparel-companies/624587/
TikTok The Most Used Social Media Platform But Falls Behind In Ad Revenues
June 26, 2022 11:00 - 7 minutes - 5.36 MBThis is an opportunity calling as more and more e-commerce entrepreneurs and brands are transitioning to TikTok because the ads are cheaper. Not only that but depending on your target audience, TikTok might be the best medium to market. That's because TikTok has 386.6 million users aged 18 to 24, making up 43.7% of the platform’s users worldwide.
Massive brands partnering up with Roblox (takes notes on new marketing plays)
June 23, 2022 11:00 - 6 minutes - 4.63 MBIf you can figure out creative ways to market your brand and products then you'll have a competitive advantage especially if you make the first move. For example, Roblox cultivates a lot of attention from a young audience that brands are looking to show off to. Brands like Tommy Hilfiger, Forever 21, and even Gucci have partnered up with Roblox. Marketing experiments like these may or may not work but if it works then that's gold. Especially if you, again, have that first mover's advantage...
Etsy to invest $25M each year to protect customer purhases
June 20, 2022 11:00 - 5 minutes - 3.77 MBYou got to protect the customer if you want them to keep coming back, right? Etsy is a massive online marketplace where a lot of unique products, especially personalized products, are being sold. Because of its unique marketplace it really distinguishes itself from Amazon and Walmart. Even with this x-factor you still have to protect the customer so they can be happy and stay. Read the full article here
Kim Kardashian to launch her new skincare brand SKKN
June 17, 2022 11:00 - 9 minutes - 6.3 MBSKKN is set to launch on June 21, 2022 exclusively on skknbykim.com. Influencers, YouTubers, and celebrities with their personal brands and influence have the position to leverage that and create their own products. We are seeing this with Logan Paul and KSI with their drink Prime, Kim Kardashian with SKKN, and more along the way.
What is Buy Now Pay Later and how Apple has decided to use it in Apple Pay
June 14, 2022 11:00 - 8 minutes - 5.73 MBBuy Now Pay Later is a way for customers to buy a product through installments instead over a period of time (i.e. 4 installments every two weeks). If you want to buy an expensive item such as a grill or mattress then it might be less of a burden for you to spend that money all at once. Note: What is Buy Now Pay Later (BNPL)? There are many platforms offering this such as Klarna, PayPal, and Sezzle to name a few. But now Apple is getting into the mix as it plans to integrate its own BNPL ...
Amazon introducing AR to help buyer "try on" shoes, Inventory problems for retailers, and Kohl's getting interested buyers
June 11, 2022 11:00 - 10 minutes - 7.07 MBNew technology will always propel a business and with AR, Amazon is utilizing it to help the customer buying experience. Note: article on how Amazon is doing this Retailers like Target have too much inventory due to supply chain issues, inflation, and consumer buying behaviors. Check out the CNBC article on this story Vitamin Shoppe owner amongst other investors looking to buy Kohl's. Can Kohl's really be revitalized or is it too late? Check out what is going on with Kohl's and the oppo...
Walmart expanding into the activewear market!
May 05, 2022 11:00 - 9 minutes - 6.82 MBEver since the pandemic, the demand for activewear has soared 35% in a two-year period. Sales in the men’s and women’s apparel category rose from $52.3 billion in 2019 to $70.8 billion in 2021. It comes as no surprise that big-box retailers such as Walmart, Target, and Kohl's have launched private-labeled brands to enter this growing market. In today's episode, we go over this market demand and how Walmart has revealed another activewear line with fashion and fitness couple Michelle Smith a...
The DIY Hot Sauce Kit can become a big brand product
May 02, 2022 10:00 - 11 minutes - 8.17 MBEtsy is a major player in the e-commerce world with custom and personalized products that you don't typically see on Amazon. I believe that Etsy businesses are doing very well with their unique products but can always scale by going on Shopify to get more control of their data. Not only can you get more insights by switching or adding a Shopify store but it creates a branded experience. Today we explore a couple of products on Etsy to give you inspiration on what from Etsy can potentially b...
How to make money dropshipping on Amazon via the fulfilled by merchant method
April 26, 2022 11:00 - 42 minutes - 28.9 MBDid you know you can actually dropship on Amazon and not just Shopify? Yes, Amazon is mainly known for wholesaling, private labeling, and retail arbitrage. You might ask, "Hey, I thought Amazon has really strict rules against dropshopping," but Shayne Cannell-Cohen explains that as long as you follow the guidelines you'll be safe! On top of that reassurance, Shayne explains the story of how he had his back against the wall when he lost his part-time job and had to figure out a way to make m...
Secondhand Clothing Market Worth Billions as Target Enters To Sell Used Clothes
April 24, 2022 11:00 - 8 minutes - 5.98 MBTarget is already selling clothes in its stores through the likes of: A New Day All In Motion Original Use Goodfellow & Co and many more Whenever I go to Target I actually like to see the clothing collection and got some hoodies myself. To my surprise, a good amount of people from my local Target were also checking it out so I thought to myself that Target must be doing pretty well in this department. Secondhand clothing is a massive market as many online selling platforms like Poshm...
What's on the Amazon Best Sellers List & How this motivational brand is killing it on Etsy!
April 21, 2022 11:00 - 17 minutes - 12 MBIt's always fun looking at the best sellers on Amazon. One of the things that I discovered surfing the best sellers is: spring product/decor is doing very well because everyone is going to want to remodel or make their outdoor space cute. Who doesn't want their lawn and patio looking good for the spring/summer right? There is definitely a trend going on when fidget or stress reliever toys. When I go on the Toys & Games Best Sellers on Amazon, somewhere in the top 20 there are at least 2 or...
HOW PHYSICAL RETAIL AND THE METAVERSE CAN GROW YOUR E-COMMERCE BRAND
April 18, 2022 11:00 - 11 minutes - 7.63 MBPhysical retail is not dead especially if you're a bigger brand that can afford to have a brick & mortar in an active region where people can interact with your store. It won't just be about more foot traffic to buy products on the spot, but rather to engage and experience the brand to potentially share or buy later. The metaverse is still in its infancy but there are already cases where brands have used it to increase their brand awareness. Look at the example of Nike and Roblox. You can e...
[Classic Episode] - E-Commerce Broker Explains What Buyers Look For When Acquiring Brands
April 15, 2022 11:00 - 48 minutes - 33.3 MBI love hearing about dropshipping and how entrepreneurs are making nice profits every month. But what if you as a dropshipper or new eCommerce entrepreneur can realize better gains and a potential supreme exit strategy. This can be done by creating a brand. By implementing digital assets such as data, an email list, a 3PL, etc. We have George Molous today, who is an e-commerce broker. He has experience in selling established brands to buyers. George will provide insights on what buyers lo...
[Classic Episode] - How This Entrepreneur Made a Handmade Soap Brand Generating 5-6 Figure Months
April 14, 2022 11:00 - 46 minutes - 31.9 MBWelcome to a throwback episode we had back with Rondel Roach in December of last year. This story is pretty lit and the game that supplies for us today is very insightful for anyone trying to create a brand from a-z on their own. Rondel is the co-founder of the soap brand Bombd Aesthetics alongside his business partner and wife back around 2018. The origin story of the soaps was to help their daughters who were born with sensitive skin. However, there was a demand for the soap Rondel and ...
E-commerce News | Opening retail in major cities a play, Copy this giant clothing brand's strategy, and more!
April 12, 2022 11:00 - 18 minutes - 12.9 MBTo get more insights into the stories, read these articles which is where we got the sources from: Scotch & Soda expanding globally but mainly in North America Fabletic's using major influencers (in this case the actress Vanessa Hudgens) to create a clothing line. Instead of getting one-off influencers to promote a piece of clothing for your brand, you can probably sponsor one bigger influencer for a clothing collection instead. More e-commerce demand but a low supply of truck drivers. Th...
IT'S ALL ABOUT SPEED!
April 07, 2022 11:00 - 12 minutes - 8.41 MBCheck out the sources where I got the articles: Shein to be valued at $1B AR and social commerce are on the rise! Macy's to open a $584M fulfillment center
How TikTok saved this entrepreneurs personalized pet ring store after going in debt!
March 21, 2022 11:00 - 42 minutes - 29 MBThe market for the pet niche is massive and when you combine that with the idea of personalized products it should be an instant hint, right? This is the story of how Alex Djordjevic, the co-founder of Pup Ring, went from company debt to generating 5-6 figure months selling personalized pet rings. Alex has had e-commerce experience before Pup Ring but what gravitated him into creating a brand was the idea of a long-term project that also meant something to him on a passionate and sentimenta...
How TikTok saved this entrepreneur's personalized pet ring store after going in debt!
March 21, 2022 11:00 - 42 minutes - 29 MBThe market for the pet niche is massive and when you combine that with the idea of personalized products it should be an instant hint, right? This is the story of how Alex Djordjevic, the co-founder of Pup Ring, went from company debt to generating 5-6 figure months selling personalized pet rings. Alex has had e-commerce experience before Pup Ring but what gravitated him into creating a brand was the idea of a long-term project that also meant something to him on a passionate and sentimenta...
KOHL'S TO PIVOT ITS BUSINESS MODEL, TWITTER TO FEATURE SHOPPING FEATURE, AND MORE!
March 16, 2022 11:00 - 15 minutes - 10.9 MBWho knew Kohl's started as a grocery business before becoming a department store? Today we break down the story of their latest pivot. Here are stories where we got this info: Kohl's to pivot into a lifestyle concept Twitter is testing its shopping feature to compete in the world of social commerce Walmart+ to offer free Spotify memberships for 6 months to its members! Lululemon enter the footwear industry
How Brands Generating 5-6 Figures per Month Can Still Scale + How To Market on TikTok
March 14, 2022 11:00 - 43 minutes - 30.1 MBWe have Matias Myhrberg, who is the founder of Leadon, a digital marketing agency that helps e-commerce brands grow through platforms such as TikTok ads, Google ads, Email marketing, Facebook, and essentially everything in between. When a brand is making 5-6 figure months, it is time to start branching out to various platforms to maximize reach. This is a must when trying to reach out to new customers are in other words get more top-of-the-funnel awareness. In this episode, we also dive in...
Every product you have must have a unique selling proposition
March 06, 2022 12:00 - 10 minutes - 7.19 MBA unique selling proposition is simply the one thing that makes your product better than the competition. You can be a pioneer or an innovator like Steve Jobs disrupting the mobile market with the iPhone. He made the latest phone model (at the time BlackBerry phones) and improved it by like a factor of 50x. This innovation is a different level of thinking but one can still make major contributions to the market you're in by selling something that is entirely different (but functional of cou...
[Throwback Episode] E-Commerce Broker Explains What Buyers Look For When Acquiring Brands
February 27, 2022 15:00 - 48 minutes - 33.1 MBThis is a throwback episode we had back in September of 2021. There's one thing to build an e-commerce brand but there's an entirely different thing for setting it up to become an asset that can be sold. We have George Molous today, who is an e-commerce broker. He has experience in selling established brands to buyers. George will provide insights on what buyers look for when buying brands so you can know what to expect and to do for your business. Enjoy!
[Classic Episode] Why Pinterest Can Be The Social Media Platform To Take Your E-commerce Brand to the Next Level
February 22, 2022 15:00 - 49 minutes - 34.3 MBToday we have Craig Lewis a Pinterest marketing fanatics and founder of Pin and Grow where helps e-commerce brands scale using innovative Pinterest Strategies. You might be scratching your head thinking about how Pinterest can help scale an e-commerce brand. Short story, Pinterest is a social media platform (in Craig's case a powerful search engine) with over 400 million monthly active users. If you drive attention from Pinterest to your shop then that's potential sales right there. Craig ...
THIS IS NOT JUST ANOTHER CAMERA!
February 18, 2022 15:00 - 15 minutes - 10.8 MBWelcome to another episode where we explore the wonderful, fun, and innovative products on crowdfunding sites like Indigogo and Kickstarter, Today we will explore the Snoppa Rover Electric Stabilization Cinema Dolly which is a remote-controlled cinema camera. If you want a device that has speeds up to almost 19mph with stability with great image quality (using your DSLR camera for example) then this can be for you. This episode isn't only to just show how cool this camera is but to explore...
Paper notebook never going away!
February 15, 2022 15:00 - 13 minutes - 9.42 MBFor something as primitive or simple as a notebook, it is one of those things that is never going not going to sell. I think it's because of the fact that humans need something physical to express themselves and find themselves through physical interactions in this ever digitized world. In this podcast episode, we read and comment on the In a world gone digital, Moleskine still believes in the power of paper article on Retail Dive. The brand Moleskine is mainly known for selling notebooks ...
How creating unique clothes alongside with UGS can scale a boutique store
February 07, 2022 15:00 - 42 minutes - 29.4 MBWe can all wholesale to sell clothes for our boutique or clothing brands. Now the problem is that these pieces of clothing will not be unique. It's definitely possible to have the correct marketing material in play to sell these clothes but to stand out from the crowd or at least give you a better chance to succeed is by innovation. Can you create a piece of clothing that fixes a problem? Or can you create a design that nobody has seen before or maybe a design that improves your athletic ab...
How this digital marketer helps DTC brands get a 3-5X ROAS
January 31, 2022 15:00 - 45 minutes - 31.4 MBWe have Akshaya, better known as Aksh, is an Indian entrepreneur and digital marketer helping DTC brands in the US and UK scale their business. In this podcast episode, we will explore the power of user-generated content, the idea of making retargeting ads to get more sales through existing customers, and why organic content is so important for long-term growth!
Email/SMS marketing is the low-hanging fruit that can give you an extra 15-30% revenue growth
January 24, 2022 15:00 - 48 minutes - 33 MBEstablished brands that are already making 5-6 figure months are pretty much established and have a proven track record. To stay competitive in the market and reach new customers, one should do paid advertisements (i.e. Google ads, Facebook, etc). However, many DTC brand owners, according to Cameron Collins, an e-commerce digital marketer, often underestimate the power of email/SMS marketing. It is something people should focus on to get an extra 15-30% revenue growth on essential autopilot...
Walmart, Nike, Gap, and luxury brands getting into NFTs and the metaverse!
January 19, 2022 15:00 - 6 minutes - 4.32 MBAs a company and brand, innovation is key. Without innovation and implementation of new technologies, you may fall behind the pack. NFTs and the metaverses are becoming more mainstream and giant companies are venturing into this web3.0 space to maximize future returns. This sounds crazy but this is the new wave that only benefits both the consumer and the brands. Listen to see what these brands are doing and why. You can find the article here of where this story was found.
Focus on organic growth before doing Facebook ads?
January 17, 2022 15:00 - 56 minutes - 39.1 MBWe all know (or do we?) that paid advertising is the best way to scale a business. Organic reach is great but to reach a wider spectrum of people at any given time, paid reach is the best way. Does that mean that organic content should be ignored after a certain aspect of success in your DTC business? Most certainly no. In fact, Andrea Esamor, a Facebook Ads coach, tells us that it is best to focus on organic reach prior to doing paid ads. It's normal for DTC brands or dropshipping busines...
No more excuses! You can start making money flipping products on eBay!
January 10, 2022 15:00 - 47 minutes - 32.4 MBThere are many ways to sell products online. Shopify, Amazon, Etsy, and so on. Retail arbitrage and flipping products on eBay are the fastest and arguably the best for beginners. This episode isn't going to have the focus on how to make money off eBay. Instead, it will explore the back story of Shane Myers who is a full-time reseller in a small town in Illinois with a population of about 2,500 people. There shouldn't be an excuse for those who live in small towns or places where there are ...
You need to start branding your DTC business in 2022
January 05, 2022 15:00 - 47 minutes - 32.8 MBHello everyone! Hope you enjoyed the holidays and refreshed your batteries because today we are going to go over branding for your DTC business. Many DTC owners are very passionate about their business and products but do not have a clear idea of who their target audience is and what their brand story is about. We are with Sarah Jansel, CEO of Jansel and Co, where she helps build, brand, and grow Shopify stores. The points we will go over are: how to create a brand story (meaning knowing...
John Muscallero | You Can Legit Make a Full-Time Income By Reselling Books on eBay and Amazon
January 03, 2022 15:00 - 51 minutes - 35.2 MBIs it really possible to make an extra $500 a month, $1,000 a month, or even generate a real primary income by flipping products on eBay and Amazon? In short, yes. Although this might seem too good to be true it is actually a fact. The only thing for this idea to become a reality is to get up and learn because it is not a secret anymore. Let me explain, so John Muscallero first sold furniture on the Facebook marketplace with the initial thought that the concept of it was completely ludicrou...
In 2022 You Need Your DTC Business To Act Like a True Brand
December 29, 2021 15:00 - 54 minutes - 37.3 MBFrom doing dropshipping to help DTC brands with Facebook ads, Lokesh spits some game on: why DTC businesses need to focus on branding (side note: in 2022 I think this is something you should really focus on) how to do Facebook ads from an ad creative standpoint the anatomy of Lokesh's ad campaign With these points, I think one can really get a better idea of how to start growing e-commerce business. Hope you enjoy this episode and keep a mental note of the ideas brought forth today.
Every entrepreneur should know something about graphic design as branding and creativity is what makes your brand different
December 26, 2021 15:00 - 48 minutes - 33.7 MBTake a stroll and listen to this casual conversation between Jerrayah and me about: what the outlook of marketing/branding will look like in 2022 what tools to use to spice up your brand (hint: Canva is #1) how Jerrayah worked with CBD brands with their custom packaging what good packaging really means for an e-commerce brand If you would like to learn more about Jerrayah you can check her Instagram here. She also helps entrepreneurs with logos, packaging design, and shirts! --------...
Alex Hadding | Diving Deep On Target Audience and Making Ad Creatives via Facebook Ads
December 23, 2021 15:00 - 50 minutes - 34.7 MBIt's bread and butter time meaning that we're going to break down Facebook ads so you can scale your brand. We're here with Alex Hadding, the CEO of Bolstered Media where he has generated over 7-figures across the brands he has worked with. We explore the following: how the iOs update is making people use different advertising platforms but Facebook is still the go-to how applying the fundamentals in a Facebook ad is everything (for example looking for a broad audience and letting the F...
Michael Elliott | Breaking Down The Product Research Criteria That Will Generate Up To $150,000 per Month via Amazon FBA
December 20, 2021 15:00 - 54 minutes - 37.3 MBWe have Michael Elliott in the house today. He is the founder of EJM Media where he helps build Amazon FBA businesses at scale. There's a lot of things that go in the backend of running an Amazon FBA business such as product research, product sourcing, supply chain logistics, Amazon listing strategies, product images, etc. For the most part of this talk we go over product research and the criteria Michaek Elliott uses to generate $5,000 - $150,000 per month. After that, we go in one how to...
NIKE ACQUIRES METAVERSE COMPANY RTFKT
December 16, 2021 15:00 - 14 minutes - 9.98 MBWelcome to the e-commerce news show where we give you a brief on the latest e-commerce news around the world. In today's episode you'll get insight on: Saks Fifth Avenue splitting its business into retail and e-commerce How to view the Instagram shopping feature Nike acquires RTFKT You can learn more about RTFKT here!
The Future of Social Commerce
December 15, 2021 15:00 - 11 minutes - 8.29 MBToday we run through a great article from Ad Week about the future of social commerce. The two key points that you must note from the article is the following: Facebook groups are a great way to engage in a large community (even a new one) and provide value that can result in more trust and brand affinity. Instagram Live is the best way to interact with your community on a one-on-one level. With live-stream shopping, you can enhance the shopping experience resulting in more sales. -------...
Crowdfunding Show #3 | A 5-in-1 Earbuds Cleaning Tool Has Been Fully Backed
December 13, 2021 15:00 - 14 minutes - 10 MBWelcome to another episode of the crowdfunding show where we look at projects on Kickstarter, Indiegogo, and more to analyze the cool projects that are seeking backers. In this episode, we explore an all-in-one toolset, Buddie, that helps you clean your earbuds. Let's be real for a second, your earbuds can get pretty nasty and can be a little embarrassing if you want to let someone borrow them. This toolset is in the shape of a pen, has all the necessary tips and brushes to make your earb...