Kirsten DiCaprio | Helping Businesses Create a Brand Image That Reflects Their Authentic Stories

Kristen DiCaprio is a graphic designer who is the CEO and Founder of Aspen Theory.  Aspen Theory is a brand strategy and web design studio that specializes in creating intentional brand stories for conscious businesses.

Starting out as a freelancer and doing free work for people to get more experience, she eventually went all-in on Aspen Theory. One of the fundamental things that entrepreneurs and small business owners need to do is know the "why" of their businesses.

Kristen reminds us that without the "why", we are navigating the market without a clear pathway. In other words, we're doing business without core principles that can hinder the possibility of connecting with the target audience.

Color pallets and the aesthetic of your business web page is nice and all, but having that aesthetic without a business objective is useless. It's very challenging to get a metric of how branding can give business owners an ROI, but in the long run, it is essential.

If you want to check out Kirsten DiCaprio + Aspen Theory, you can find them here:

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