Facebook ads have been the bread and butter to many eCommerce entrepreneur's sales strategies. If it works for new eCommerce entrepreneurs or even experienced ones, relying on one advertising platform is not a good idea according to Carlos Portal, the Google Ads King who has generated $27M in client revenue.

Having a second form of advertising gives you two things. Saftey and extra revnue. If your Facebook ad account were to be banned then you would still have Google ads as a second means of paid ads. Second is the fact that you will be able to generate more revenue through the power of Google that Facebook cannot offer.

Google should not be underestimated and taken seriously as Carlos has provided crazy results for his clients. 

Check out Carlos Portal here:

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