Swimming With Sharks: Customer Ops Unplugged artwork

The Importance of Brand Strategy for Effective Building Materials Sales in 2022 - featuring Susan Milne

Swimming With Sharks: Customer Ops Unplugged

English - January 24, 2022 16:00 - 57 minutes - 39.5 MB - ★★★★★ - 1 rating
Management Business Technology customer service customer operations businesss b2b customer service process business operations Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Ecommerce Channel Management and Indirect Selling Trends Shaping Buyer Behavior
Next Episode: How Architectural Sales Reps Want to Work with Building Product Manufacturers

In this episode, Susan Milne, founder, and CEO of Epiphany Studios shares her advice for creating an authentic, consistent, and transparent building products brand.

Episode Highlights:

Meet Susan MilneHow Susan Began Branding for Architectural ProductsSelling to Your Customer's Customer & Overcoming Brand Messaging ChallengesThe 3 Attributes of a Successful Brand & Positive Customer ExperienceWhere to Start When Building Your Building Products BrandCauses of Brand SwitchingWhat Customers Still Want from Manufacturers in 2022Considerations for How to Match Your Brand With Your Digital PresenceWhy Help Facilitate Customer's Virtual Teams WorkflowThe Best Advice Susan Has Ever Received