How Architectural Sales Reps Want to Work with Building Product Manufacturers

Swimming With Sharks: Customer Ops Unplugged

English - January 27, 2022 21:00 - 45 minutes - 31.3 MB - ★★★★★ - 1 rating
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Previous Episode: The Importance of Brand Strategy for Effective Building Materials Sales in 2022 - featuring Susan Milne

Next Episode: Top 13 Takeaways from the 2022 International Builders' Show

In this episode, Erica Thompson of Rio Grande Co., shares her unique perspective as an architectural products sales rep regarding what she looks for from manufacturers.

Episode Highlights:

Meet Erica ThompsonWhat Everyone in Building Products Sales Should Stop Doing with Regards to their CompetitorsWhat the Manufacturers Who Are Succeeding Are Doing in Their Marketing and Partner Enablement Efforts to Get the Spec from ArchitectsHow Architectural Sales Reps are Handling Supply Chain Disruptions and Representing Them to Your ClientsThe Three Biggest Things Manufacturers Need to Do To Gain the Loyalty of Distributor Sales RepsHow Distributor Sales Reps are Using Manufacturer's Customer / Partner PortalsWhat Architectural Sales Reps Prefer in a Manufacturer's WebsiteHow Value Engineering Impacts Architectural SalesThe Top Three Realities to Understand About The Day-to-Day Work of ArchitectsTop Two Challenges Still Facing Distributors in 2022Factors Influencing Brand Switching Among Distributor's Sales Reps The Surprising Impact of Product Visualization and Project Photos on Sales

Watch the full episode here: https://www.manobyte.com/growth-strategy/architectural-sales