Ecommerce Channel Management and Indirect Selling Trends Shaping Buyer Behavior

Swimming With Sharks: Customer Ops Unplugged

English - November 12, 2021 21:00 - 50 minutes - 34.7 MB - ★★★★★ - 1 rating
Management Business Technology customer service customer operations businesss b2b customer service process business operations Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

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In this episode, Brian Beck, Managing Partner at Enceiba and author of "Billion Dollar B2B Ecommerce" digs into the 5 Mistakes to Avoid When Launching eCommerce for Building Products and shares the 6 Most Impactful Features Customers Want.

Episode Highlights:

Misconception of eCommerce in Building Products Manufacturing Digital TransformationHow Leaders Can Get Buy-In from Key Decisions Makers and Stakeholders, Like Sales Teams, Who are Perceiving Channel ConflictTop Reasons Manufacturers Aren't Further Along Implementing eCommerceThe Fine Line of Discomfort and Organizational ChangeHow The Building Products Market Has Already Changed and Is Changing MoreIs It Better to Sell via Owned eCommerce or Third-Party Marketplaces?5 Mistakes to Avoid / Common Pitfalls When Launching eCommerce to Augment Channel Sales of Building ProductsThe 6 Most Impactful Features Used by B2B eCommerce That Has Come Out of B2CHow to Meet the Buyer Expectation of an "Amazon Prime" Shipping MentalityExample from BoschRecent Result that Enceiba is Proud ofThe Best Advice Brian Has Ever Received