Swimming With Sharks: Adventures in Sales Ops - Episode 8: Alex Moran
Swimming With Sharks: Customer Ops Unplugged
English - June 28, 2024 18:00 - 43 minutes - 29.9 MB - ★★★★★ - 1 ratingManagement Business Technology customer service customer operations businesss b2b customer service process business operations Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this adventure, Alex Moran, Marketing Director for Applied Imaging joins us in the shark tank. Alex tells us about how she grew her TikTok account following from 0 to 15,000 in just 2 weeks.
Video Summary:
Word of the Week: SmarketingInterview: Alex Moran, Marketing Director, Applied Imaging.Power Play: HubSpot Make My PersonaQuestion of the Day: Is your sales team aligned with your marketing team?Video Takeaways:
A few key takeaways from this episode:
Good company culture makes for a better work experience - which translates to employees who are inspired to solve for the customer.Brand personality is important to help potential customers decide if they want to spend time with you by become your customer. Taking risks can often lead to greater results. Authenticity in marketing (and in many aspects in life) can yield to better results, and is easier to pull off. Sales and marketing are fundamentally the same.