Alex Moran, Marketing Manager - Applied Imaging

Swimming With Sharks: Customer Ops Unplugged

English - October 21, 2020 13:00 - 41 minutes - 28.4 MB - ★★★★★ - 1 rating
Management Business Technology customer service customer operations businesss b2b customer service process business operations Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Sammie Bennett - Business Growth Advisor, ManoByte

Next Episode: Rachel Haley, Co-Founder and CEO - Clarus Designs

In this week's adventure:

Alex Moran, Marketing Director for Applied Imaging joins us in the shark tank.
Alex talks to us about how she grew a TikTok following from 0 to 15,000 followers in just 2 weeks. Alex then took this personal experience and used the "lessons learned" in her work at Applied Imaging.

Key Takeaways:

Good company culture makes for a better work experience - which translates to employees who are inspired to solve for the customer. Brand personality is important to help potential customers decide if they want to spend time with you by becoming your customer. Taking risks can often lead to greater results. Authenticity in marketing (and in all aspects of life) yields greater results and is usually easier to pull off. Sales and Marketing are fundamentally the same.

Note: during the live broadcast of this show, we had a few bandwidth slowdowns, you may hear this in the audio.