Why the Subscription Experience is Just as Important as your Product

Taja Dockendorf, founder and creative director of Pulp + Wire, knows the ins and outs of creative marketing strategies. If you want your product to stand out in the online retail world, you have to give your customer not only a great product, but a great overall buying experience. Everything from advertising to the packaging to your loyalty rewards contribute to the customer’s experience with your product. On this episode of Subscription Radio, Taja and Ben talk through strategies to create loyal customers for life. Taja explains how to add value to the customer experience, grow your brand past the $5 million mark, and make the most of your metrics.

Show Topics

Design with the customer experience in mindAdd value with small surprisesKeep people interestedUtilize social mediaTrust the people you hireDon’t get too close to the processLook at the metricsLet people choose for themselvesKnow what your consumer is looking forGive people the rewards they want

Show Links

Check out Pulp + WireConnect with Taja Dockendorf on LinkedIn or TwitterCheck out RodeoConnect with Ben Fisher on LinkedIn or Twitter