How Paying Attention to Subscribers Can Lower Your Churn Rate

Matthew Holman, Head of Growth at QPilot, believes communication is the key to keeping subscribers long term. Most people don’t cancel their subscriptions because of the product itself. They cancel their subscriptions because they aren’t getting the right amount of product at the right time and in the right way. But if sellers listen to their customers’ needs and adjust their subscription packages accordingly, they’ll be able to keep their subscribers happy for longer. On this episode of Subscription Radio, Ben and Matthew discuss the importance of getting feedback from your customers, what you can learn from friction points, and how sellers can best meet the changing demands of their user base.

Show Topics

Meet changing demandsKnow your limitationsMonitor your delivery outcomesRegulate your subscriptionsCommunicate with the customerListen to your customersGive remindersTake a step backLearn from friction pointsFind opportunities to upsell

Show Links

Check out QPilotConnect with Matthew Holman on LinkedInCheck out RodeoConnect with Ben Fisher on LinkedIn or Twitter