How to turn one-time customers into long-term subscribers
Subscription Radio
English - May 30, 2022 13:00 - 34 minutes - 47.5 MB - ★★★★★ - 2 ratingsTechnology Business Entrepreneurship Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Next Episode: How to level up your subscription service
William Hicks, co-founder and president of Magic Mind, knows the value of turning one-time customers into monthly subscribers. The more subscribers your company has, the better your retention rates will be. But getting customers to commit to a subscription requires strategic action. You have to prove to your customers that a subscription is worth the commitment. On this episode of Subscription Radio, Ben and William talk through strengthening your subscription model, how to get customers to agree to a subscription, and why you shouldn’t look for a silver bullet.
Show Topics
Invest in positive changesPay attention to your modelFocus on subscriptionGive your customers a guaranteeListen to your customers’ needsDon’t underestimate operational complexityDemonstrate successUtilize your financingGive customers an outDon’t look for a silver bulletShow Links
Check out Magic MindConnect with William Hicks on LinkedInCheck out RodeoConnect with Ben Fisher on LinkedIn or Twitter