Can Brands Balance Consumer-Centric Subscriptions and Consistent Revenue?
Subscription Radio
English - March 25, 2022 21:22 - 47 minutes - 65.2 MB - ★★★★★ - 2 ratingsTechnology Business Entrepreneurship Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Patrick Johnson, CEO at Progress Labs, is a brand-building and ecommerce expert. Subscription services are a major part of ecommerce, but are often underutilized and poorly managed. The key to success is finding a balance between subscriptions that are consumer-centric, while still providing a brand with the dependable recurring revenue they need to survive.
On this episode of Subscription Radio, Patrick and Ben brainstorm how brands can walk that fine line. Patrick shares his insight on what makes a good subscription service, how to upsell with intuition, and what you can do to give your customers a better subscription experience.
Show Topics
Make your subscription uniqueUpsell with intuitionLet your competition inspire youGive your customers a better experienceShow Links
Check out Progress LabsConnect with Patrick Johnson on LinkedInCheck out RodeoConnect with Ben Fisher on LinkedIn or TwitterConnect with Joel Van Horn on LinkedIn or Twitter