Pricing and Selling Value: Marco Bertini, Harvard and Esade Professor
Subscribed Podcast
English - April 20, 2021 04:50 - 37 minutes - 34.4 MB - ★★★★ - 23 ratingsTechnology Business businesstransformation customersuccess digitaldisruption recurringrevenue saas subscriptioneconomy technology Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: SaaS Growth Advisor Georgiana Laudi on Customer-led Growth
Marco Bertini is rewriting the rules of commerce. Instead of selling the “means” (products and services), he believes companies should adopt innovative revenue models to pursue the “ends” (actual outcomes). The key: reflect the value that customers actually derive from their purchases.
Bertini is a professor of marketing at Esade and a visiting professor at the Harvard Business School. He is also a senior advisor to the marketing, sales, and pricing practice at the Boston Consulting Group. Marco is the co-author of the book The Ends Game: How Smart Companies Stop Selling Products and Start Delivering Value. He received his doctorate from Harvard Business School and has previously served on the faculty at London Business School.