Google Cloud’s Wayne McCulloch on The Subscriber Experience & 7 Pillars of Customer Success
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English - May 11, 2021 22:20 - 34 minutes - 31.3 MB - ★★★★ - 23 ratingsTechnology Business businesstransformation customersuccess digitaldisruption recurringrevenue saas subscriptioneconomy technology Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Pricing and Selling Value: Marco Bertini, Harvard and Esade Professor
Wayne McCulloch, author of The Seven Pillars of Customer Success, has more than 25 years experience in the software industry educating companies on the building blocks for Customer Success. He is a two time Chief Customer Officer, and ran global customer education services at HPE, IBM and Salesforce, and now he’s the Global Head of Customer Success at Google Cloud.
Wayne’s book is a manual for Customer Success teams - it gives the modern software company all the info on the best people, policies, and practices used to satisfy and delight customers at scale.
Tune in to hear how customer success strategy, framework and metrics need to adapt in the Subscription Economy.