SaaS Growth Advisor Georgiana Laudi on Customer-led Growth

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English - January 26, 2021 18:45 - 29 minutes - 27.1 MB - ★★★★ - 23 ratings
Technology Business businesstransformation customersuccess digitaldisruption recurringrevenue saas subscriptioneconomy technology Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

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Georgiana Laudi is a SaaS growth advisor and marketing executive. She’s a strategic advisor at Elevate where she helps high-growth SaaS companies scale, and the co-founder of Forget the Funnel which helps SaaS marketing and growth leaders build customer-led strategies that result in revenue-generating outcomes. Before that, Georgiana was the former VP of Marketing at Unbounce and has nearly two decades of experience in marketing and growth, from early-stage startups to big brands like Yellow Pages and AskMen.

We talk to Georgiana on what constitutes customer-led growth and the mindset shift required from subscription business leaders to operationalize it.