CS Radio #17: Hooked. How to Build Usage Habits In Enterprise SaaS Customers

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English - April 14, 2015 14:00 - 25 minutes - 23 MB - ★★★★ - 23 ratings
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Previous Episode: CS Radio #16: The Third Leg of the Customer Success Stool: Self-Service Resources

Next Episode: CS Radio #18: Customer Success Enters the Boardroom

Nir Eyal, author of Hooked: How to Build Habit-Forming Products, explains how Customer Success teams can utilize the concepts behind habit forming consumer products like Facebook, Google, and Instagram to help keep their customers on the right track.