Stories Mean Business - Nick Warren artwork

Stories Mean Business - Nick Warren

1,464 episodes - English - Latest episode: 2 months ago -

One idea a day from a geek business builder.

After 1,000 episodes, the jury is in – this is the world's slackest podcast. 5-minutes a day on story, strategy or whatever's yanked my chain. No guests. No ads. No apologies.

This is me thinking out loud, putting things together, going down dead ends and making mistakes.

———
www.StoriesMeanBusiness.com/podcast

Marketing Business
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Episodes

945: Is This Just Me?

April 14, 2022 04:00 - 5 minutes - 2.63 MB

Is it really that hard to go back?

944: Chocolate Offers

April 13, 2022 04:00 - 6 minutes - 6.16 MB

It took me a long time to understand that your offer is not your product or service ... but some things make it obvious. Go deeper: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast

943: What If We Stopped Oversteering?

April 12, 2022 04:00 - 5 minutes - 5.36 MB

When you have wine in one hand and pain killers in the other, it's time to think about narrowboats. Dive in: https://storiesmeanbusiness.com/podcast https://storiesmeanbusiness.com/storybusiness/

942: Layers Of Thinking

April 11, 2022 05:00 - 6 minutes - 3.33 MB

For me, it's something like: Vision > Strategy > Tactics > Execution (Results & Feedback)

941: Sprint 15 - Three Themes

April 10, 2022 04:00 - 5 minutes - 2.57 MB

It's been a productive week. Let's get into it.

940: Change Is Possible

April 09, 2022 04:00 - 6 minutes - 5.84 MB

The story at the start of David Eagleman's book, Livewired, blows my mind. https://StoriesMeanBusiness.com/podcast/   

939: Nick, Nicky & Nicholas

April 08, 2022 04:00 - 5 minutes - 5.41 MB

So, this is a weird one, and it deals with how I think about three separate aspects of myself. Includes mention of Derren Brown, Carl Jung ... and my grandma. https://StoriesMeanBusiness.com/podcast/

938: Don't Put Things Down

April 07, 2022 04:00 - 4 minutes - 2.04 MB

If you had ten letters to put into ten envelopes, how would you do it? Here's the link to the video I mentioned. https://youtu.be/Dr67i5SdXiM

937: The Batman

April 06, 2022 04:00 - 8 minutes - 7.72 MB

Batman is back ... and he's darker and more disturbed that ever. And that's a good thing. https://StoriesMeanBusiness.com/podcast/

936: Power, Plug, Bulb, Light

April 05, 2022 04:00 - 6 minutes - 5.74 MB

How deeply can you see into your business? A simple analogy for locating the issues in your pipeline. Podcast Home https://StoriesMeanBusiness.com/podcast/

935: Brand versus Direct Response

April 04, 2022 04:00 - 6 minutes - 6.17 MB

What's the difference between Brand and Direct Response Marketing? I talk about two things that have happened in the last few days. Podcast home https://StoriesMeanBusiness.com/podcast/

934: Sprint 14 – The Quickening

April 03, 2022 04:00 - 9 minutes - 8.55 MB

Three months into 2022, it's WAY past time to get serious... Podcast home: https://StoriesMeanBusiness.com/podcast/

933: More To Remove

April 02, 2022 04:00 - 3 minutes - 2.91 MB

Let's take away a little more from what we said yesterday. https://StoriesMeanBusiness.com/podcast/

932: Omit Needless Words (and other things)

April 01, 2022 04:00 - 6 minutes - 6.03 MB

Yesterday, I had two separate conversations about the same thing ... the value of solving problems via subtraction. For writers, the classic editing advice is "Omit needless words", but in my experience it applies to many parts of life and business. Episode home https://StoriesMeanBusiness.com/podcast/

931: Deleting 900 Pages

March 31, 2022 04:00 - 4 minutes - 3.8 MB

Yesterday, I deleted 900 pages from my website. Here's why. Podcast home: https://StoriesMeanBusiness.com/podcast/

930: Happy Accidents

March 30, 2022 04:00 - 4 minutes - 4.4 MB

Connecting some dots – metaphorically and literally. Podcast home https://StoriesMeanBusiness.com/podcast/

929: Stories vs Storytellers

March 29, 2022 04:00 - 3 minutes - 3.55 MB

Thinking out loud again. Episode home https://StoriesMeanBusiness.com/podcast/

928: The Other Kind of Ma

March 28, 2022 04:00 - 6 minutes - 6.22 MB

Wow! Sprint 13 is completed within 24 hours, which has me rambling about the value of simplicity and negative space (the other kind of Ma). Episode home https://StoriesMeanBusiness.com/podcast/

927: Sprint 13 - Drawing The Hero

March 27, 2022 04:00 - 4 minutes - 2.22 MB

Setting myself a different kind of task for the week ahead. PS, happy Mother's Day to my mum, fantastic in every way.

926: Escaping the Spiral

March 26, 2022 05:00 - 5 minutes - 5.4 MB

The single best takeway from this episode is this ... be cooler than me. Frankly, it's not that high a bar. Episode home https://StoriesMeanBusiness.com/podcast/

925: Functional versus Expressive

March 25, 2022 05:00 - 5 minutes - 5.17 MB

Your brand voice is has two side; one functional, one expressive. Let's see how Starbuck's defines these in it's own brand guidelines, and what it means for Stories that mean Business. Episode home https://StoriesMeanBusiness.com/podcast/

924: Plastic Friction

March 24, 2022 05:00 - 7 minutes - 6.54 MB

Yesterday, we talked about three ways to make life easier. Today, let's touch on the value of making things harder. Podcast home https://StoriesMeanBusiness.com/podcast/

923: 3 Big Buffers

March 23, 2022 05:00 - 8 minutes - 7.76 MB

It may be common sense, but that doesn't mean it's common. Here are the 3 Big Buffers that have made a huge difference in my business life. Ignore them at your peril: - Time - Money - Expectation Podcast home: https://StoriesMeanBusiness.com/podcast/

922: The Office in the Cahuenga Building

March 22, 2022 05:00 - 7 minutes - 6.54 MB

In a contrast to yesterday's opening description from The High Window, today we get a sense of Marlowe's office ... and what that says about him and his business. Dead magazines, and a carpet that was just something on the floor. Podcast home: https://StoriesMeanBusiness.com/podcast

921: The House on Dresden Avenue

March 21, 2022 05:00 - 5 minutes - 5.45 MB

Reading from the first page of The High Window by Raymond Chandler. Podcast home: https://StoriesMeanBusiness.com/podcast

920: Sprint 12 - User Journey

March 20, 2022 05:00 - 8 minutes - 7.44 MB

Having changed the information architecture of StoriesMeanBusiness.com this week, I'm spending the next refining the user journey. Podcast home: https://StoriesMeanBusiness.com/podcast/

919: Arnold Speaks Out

March 19, 2022 05:00 - 5 minutes - 4.89 MB

Yesterday, Arnold Schwarzenegger released A Message To The Russian People. Arnold is a fantastic communicator, so it's no surprise that he frames the message with a deeply personal story about his love and respect for Russian people. It's worth 12 minutes of your time. https://www.youtube.com/watch?v=4e1BndTE6Lg Podcast home: https://StoriesMeanBusiness.com/podcast/

918: Low Quality Content

March 18, 2022 05:00 - 5 minutes - 4.98 MB

I'm fine with the podcast being pretty slack because you have to start fires with kindling not logs ... but it turns out that it might not be a great thing for StoriesMeanBusiness.com/podcast.

917: First Contact

March 17, 2022 05:00 - 7 minutes - 6.84 MB

I'm rethinking my website menu in light of this week's Cold Open sprint ... here's why. Episode home: https://StoriesMeanBusiness.com/podcast/917:-First-Contact

916: Orientation and Flow

March 16, 2022 05:00 - 6 minutes - 5.78 MB

Where I kind of geek out about navigation in game worlds. Episode home: https://StoriesMeanBusiness.com/podcast/916:-Orientation-and-Flow

915: Moving Forward

March 15, 2022 05:00 - 4 minutes - 4.21 MB

If you can't go back, there's only one thing to do. Episode home: https://StoriesMeanBusiness.com/podcast/915:-Just-Moving-Forward

914: No Going Back

March 14, 2022 05:00 - 4 minutes - 3.95 MB

How do we tell if our life events are important? Here's a useful criteria... can it be easily reversed? If so, it may not be a great dramatic turning point. Episode home: https://StoriesMeanBusiness.com/podcast/914:-No-Going-Back

913: Sprint 11 - My Cold Open

March 13, 2022 05:00 - 2 minutes - 1.06 MB

2 minutes on the next seven days.

912: Cold Opens 2 - Friends

March 12, 2022 05:00 - 7 minutes - 3.65 MB

After yesterday's description of The Walking Dead, let's try something a little different.

911: Cold Opens 1 - The Walking Dead

March 11, 2022 08:03 - 6 minutes - 3.2 MB

Let's set a scene...

910: Your Identity Is In Danger

March 10, 2022 05:00 - 4 minutes - 2.31 MB

Appealing to identity can be powerful - as long as it doesn't go too far.

909: Pricing In Problems

March 09, 2022 05:00 - 5 minutes - 5.42 MB

We've talked about the upsides of higher pricing (and the story that tells) ... but what about the consequence of low prices? New businesses are often tempted to price themselves too low, and that leads to a downward spiral. Episode home: https://StoriesMeanBusiness.com/podcast/909:-Pricing-In-Problems

908: High-Viral Load

March 08, 2022 05:00 - 4 minutes - 3.97 MB

If you've noticed that the last week's podcasts have been even slacker than usual ... here's why. Episode home: https://StoriesMeanBusiness.com/podcast/908:-High-Viral-Load

907: Nodes Versus Networks

March 07, 2022 05:00 - 4 minutes - 2.13 MB

Why I feel less and less like a copywriter.

906: Sprint 10 - Deep Content

March 06, 2022 05:00 - 6 minutes - 2.97 MB

What's coming up this week.

905: Story Circles on Community

March 05, 2022 05:00 - 6 minutes - 2.99 MB

Just finished binge-watching Community, and discuss how Dan Harmon simplifies The Hero's Journey.

904: The Epic Quest

March 04, 2022 05:00 - 3 minutes - 1.57 MB

Something I missed yesterday, but I should've mentioned.

903: Thags versus Bhags

March 03, 2022 05:00 - 3 minutes - 1.75 MB

Keep learning the same old lesson ... brick by brick.

902: The Falling Knife

March 02, 2022 05:00 - 2 minutes - 1.12 MB

Even shorter than usual. You're welcome.

901: War Stories

March 01, 2022 05:00 - 5 minutes - 4.91 MB

Fake news feels new ... but it's not. Episode home: https://StoriesMeanBusiness.com/podcast/901:-War-Stories Dig deeper at: http://Story.Business

900: The Mindset Shift

February 28, 2022 05:00 - 5 minutes - 2.84 MB

Let's make something explicit. Episode home: https://StoriesMeanBusiness.com/podcast/900:-The-Mindset-Shift

899: Sprint 9 Deploying the Ad

February 27, 2022 05:00 - 4 minutes - 4.54 MB

Having created the ad this week – and obviously it's the simplest bloody ad that you could possibly imagine – Sprint 9 is all about deploying it. Over 900 episodes 🤯😱🙄 Episode home: https://StoriesMeanBusiness.com/podcast/899:-Sprint-9-Deploying-the-Ad

898: Building A Scene

February 26, 2022 05:00 - 5 minutes - 4.82 MB

Our audiences are doing their best to simulate the worlds we create – let's make it easy for them. Episode home: https://StoriesMeanBusiness.com/podcast/988:-Building-A-Scene

897: False Flag Attacks

February 25, 2022 05:00 - 5 minutes - 4.82 MB

Overnight, Russia has invaded the Ukraine. Vladimir Putin had added to the long and ignoble history of false flags – stories which aggressors use to justify their actions – by falsely telling the Russian people that there was a genocide happening inside Ukraine's borders. This podcast is not about that ... it's about the false flag that the Nazi's used as a pretext to invade Poland in 1939. Episode home: https://StoriesMeanBusiness.com/podcast/897:-False-Flag-Attacks

894: Stepping Stones

February 24, 2022 06:39 - 2 minutes - 2.76 MB

This podcast was originally scheduled for publication on the 22nd February 2022.

Twitter Mentions

@tedgioia 1 Episode
@ajamesmccarthy 1 Episode