925: Functional versus Expressive

English - March 25, 2022 05:00 - 5 minutes - 5.17 MB
Marketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: 924: Plastic Friction

Your brand voice is has two side; one functional, one expressive.

Let's see how Starbuck's defines these in it's own brand guidelines, and what it means for Stories that mean Business.

Episode home

https://StoriesMeanBusiness.com/podcast/