Step Up Your Business
117 episodes - English - Latest episode: over 2 years ago -Welcome to the “Step Up Your Business” podcast. This is a weekly show brought to you by the Business Advisory Centre Durham. In these episodes, we’ll talk about everything to do with business: how to get started, how to grow your business, you’ll meet some of the clients we work with, and upcoming events that are going on in our region. We’d love you to join us every Wednesday and hopefully take away something that you can implement into your business!
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Episodes
Growing and Maintaining an Email List
October 23, 2019 13:00 - 9 minutes - 7.23 MBIn this episode, Teresa Shaver from the Business Advisory Centre Durham talks about what you should do to start building an email list, how to maintain an email list, and the different types of emails you should be sending to your customers. BACD: www.bacd.ca For more info on Do It In Durham week, click here. Music: Cheery Monday Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 http://creativecommons.org/licenses/by/3.0/ "Wholesome" by Kevin MacL...
Lawyers for Life - An Interview with Leon Efraim of Thomas, Efraim LLP
October 16, 2019 13:00 - 45 minutes - 26.6 MBIn this episode, Teresa Shaver from the Business Advisory Centre Durham talks to Leon Efraim, a lawyer in BACD's expert network from Thomas, Efraim LLP. In this interview, Leon discusses the pros of being an entrepreneur, many successful marketing tactics that has worked in the past, upcoming trends in the law industry, and the importance of delegating tasks to professionals. If you have any questions or would like to contact Leon about his services, please scroll down to his contact informa...
Business Coaching - Expert Network Interview with Lucy Shenouda of WMC
October 09, 2019 13:00 - 32 minutes - 19.8 MBIn this episode, Teresa Shaver from the Business Advisory Centre Durham talks to Lucy Shenouda, Principal at WMC. In this interview, Lucy talks about how she decided to become a business coach, effective marketing tactics that work, and the trends and changes in the business coaching industry. BACD: www.bacd.ca Recommended Books: Getting Things Done by David Allen A Sense of Urgency by John Kotter Client Info: WESTERN MANAGEMENT CONSULTANTS Website: https://www.wmc.ca/ Phone: (416) ...
Interview with Mohamed Bachani of Unique Accounting Services
October 02, 2019 13:00 - 27 minutes - 16.7 MBIn this episode, Teresa Shaver from the Business Advisory Centre Durham talks to Mohamed Bachani, Founder and President of Unique Accounting Services. In this interview, Mohamed talks about his motivations for starting his own business, the importance of active networking, and some trends in the accounting industry that might affect businesses today. BACD: www.bacd.ca For information about the differences between a contractor and an employee, click here. Client Info: UNIQUE ACCOUNTING SE...
Creating Your Story - An Interview with Kevin Smith of The Story Architect
September 25, 2019 13:00 - 41 minutes - 24.5 MBIn this episode, Teresa Shaver from the Business Advisory Centre Durham talks to Kevin Smith, chief architect at The Story Architect. In this interview, Kevin talks about how and why he decided to become an entrepreneur, how he built his brand to stand out from his competitors, and the importance of understanding the human brain when thinking about your target market. BACD: www.bacd.ca Recommended Books: Traction, Get a Grip on Your Business by Gino Wickman: https://amzn.to/2Zu46mR Conta...
Making Insurance Not Suck - An Interview with Adam Mitchell of Mitchell & Whale
September 18, 2019 13:00 - 40 minutes - 25.7 MBIn this episode, Teresa Shaver from the Business Advisory Centre Durham talks to Adam Mitchell, the President and Chief Awesomeness Officer (CAO) at Mitchell & Whale. In this interview, Adam talks about how he decided to become the president of an insurance broker, how he markets his insurance company for success, some tips of managing your business as it expands, and some significant insurance industry changes over the years. BACD: www.bacd.ca For the article on rates not being accurate,...
Marketing Fundamentals
September 11, 2019 13:00 - 14 minutes - 10.4 MBIn this episode, Teresa Shaver from the Business Advisory Centre Durham talks about how to choose a target market, segment your target market, write a marketing plan, and finishing it off with some cool marketing facts. BACD: www.bacd.ca For more marketing resources, click here. Client Info: GURUS4YOU Website: https://gurus4you.com/ Music: Cheery Monday Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 http://creativecommons.org/licenses/by/3....
Interview with Afshan Ahmad of Afshan Ahmad CPA Professional Corporation
September 10, 2019 13:00 - 31 minutes - 18.8 MBIn this episode, Teresa Shaver from the Business Advisory Centre Durham talks to Afshan Ahmad, Chief Number Cruncher at Afshan Ahmad CPA Professional Corporation. In this interview, Afshan Ahmad talks about the many workshops she offers here at the BACD as well as some personal struggles she has had along her entrepreneurial journey. BACD: www.bacd.ca For information about the T21 and T25 workshops mentioned in the episode, click here. Client Info: AFSHAN AHMAD CPA PROFESSIONAL CORPORAT...
Business Finance Basics
September 04, 2019 13:00 - 13 minutes - 9.57 MBIn this episode, Teresa Shaver from the Business Advisory Centre Durham talks about HST, insurances, grants, and some additional tips on financing that all small businesses need to know. BACD: www.bacd.ca Client Info: EAT MY SHORTBREAD Website: https://eatmyshortbread.com/ Phone: 905-579-2253 Facebook: https://www.facebook.com/eatmyshortbreadcompany/?__tn__=%2Cd%2CP-R&eid=ARC-x-mDIUJivfqSIqA5A2pXplPDmJpYEgadXOgld7mDK0MoHbKtssFLscgBms0GIIq_a1VMVFDp3bRo Instagram: https://www.insta...
Why Accounting is Critical To Your Business - An Interview With Ross Libbey of Your Bottom Line
August 28, 2019 13:00 - 36 minutes - 22.8 MBIn this episode, Teresa Shaver from the Business Advisory Centre Durham talks to Ross Libbey, the founder of Your Bottom Line: an accounting firm located in Courtice, Ontario. In this interview, Ross Libbey talks about his business success of 15 years and shares some of his knowledge on the different aspects of accounting that many small businesses may overlook. Ross is very experienced, loves to network, and is always happy to help you and your financial struggles. If you have any questions...
Interview with Allison Rosnak of Good Word Communications
August 21, 2019 13:00 - 29 minutes - 18.2 MBIn this episode, Teresa Shaver from the Business Advisory Centre Durham talks to Allison Rosnak, the founder of Good Word Communications. Good Word Communications is an integrated, full-service communications agency. Listen as Allison talks about the inspirations behind starting her own business and the common communication issues many small businesses may encounter. As well, Allison will introduce many of the different workshops her company offers to help you improve your business' communic...
*Special* Interview with Jody Swain of Hire and Fire Your Kids
August 17, 2019 13:00 - 19 minutes - 11.4 MBIn this episode, Teresa Shaver from the Business Advisory Centre Durham talks to Jody Swain, the founder of the new app "Hire and Fire your Kids". Listen as Jody Swain talks about her inspirations behind her amazing app and the ongoing journey behind making her vision a reality! BACD: www.bacd.ca Go to her website to download the app today! Client Info: HIRE AND FIRE YOUR KIDS Website: https://hireandfireyourkids.com/ Phone: 905-665-0922 Music: Cheery Monday Kevin MacLeod (incompet...
Marketing and Building Your Brand for Success - An Interview with Norm Jolin
August 14, 2019 13:00 - 25 minutes - 16 MBIn this episode, Teresa Shaver from the Business Advisory Centre Durham talks to Norm Jolin, the owner and creative director at n. design. Listen as Norm Jolin talks about his motivations and inspirations to starting his own business, difficulties he overcame throughout his journey, and finally, some key tips on properly branding your business for success and how you can choose the right kinds of marketing mediums to most effectively reach your target audience. BACD: www.bacd.ca Ask an E...
Choosing a Business Structure
August 07, 2019 13:00 - 10 minutes - 7.4 MBIn this episode, Teresa Shaver from the Business Advisory Centre Durham discusses the different forms of business structures out there, which structure is best suited for your business, and when it may be time for your small business to incorporate. BACD: www.bacd.ca For more information on advantages and disadvantages of different business structures, click here. Service Ontario: https://www.ontario.ca/page/serviceontario Client Info: AJAX FAMILY PHYSIOTHERAPY AND SPORTS MEDICINE CEN...
Planning Your Business
July 25, 2019 19:45 - 10 minutes - 7.34 MBIn this episode, Teresa Shaver from the Business Advisory Centre Durham explains the concepts around creating a business plan and looks into a few common mistakes you should avoid when you create your own. BACD: www.bacd.ca Client Info: JUST GO TRAVEL SOLUTIONS Phone: 647.262.8005 Email: [email protected] Music: Cheery Monday Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 http://creativecommons.org/licenses/by/3.0/ "Whol...
Idea Validation and Initial Market Research
July 25, 2019 19:44 - 14 minutes - 10.1 MBIn this episode, Teresa Shaver from the Business Advisory Centre Durham talks about what to do after you have come up with the perfect business idea. It's important that you thoroughly think it through, ask people for feedback, and conduct the proper market research to ensure that your idea will succeed. BACD: www.bacd.ca For more information on business validation, click here. Client Info: LIFESTYLE TRANSITIONS Email: [email protected] Phone: (905) 259 6522 Website:...
Your Business Idea
July 24, 2019 13:33 - 18 minutes - 14 MBIn this episode, Teresa Shaver from the Business Advisory Centre Durham talks about where you can find business ideas and the initial steps you need to think about before turning your inventions and ideas into a successful business. BACD: www.bacd.ca Client Info: PRICELESS BEAUTY Website: https://priceless-beauty.com/ Phone: (647) 455-1400 Music: Cheery Monday Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 http://creativecommons.org/licen...