In this episode, Teresa Shaver from the Business Advisory Centre Durham talks to Kevin Smith, chief architect at The Story Architect. In this interview, Kevin talks about how and why he decided to become an entrepreneur, how he built his brand to stand out from his competitors, and the importance of understanding the human brain when thinking about your target market.




BACD: www.bacd.ca




Recommended Books:


Traction, Get a Grip on Your Business by Gino Wickman: https://amzn.to/2Zu46mR


Contagious, How to Build Word of Mouth in the Digital Age by Jonah Berger:  https://amzn.to/2ZwqmN1


Start with Why by Simon Sinek: https://amzn.to/2ZvtnNA




Recommended Apps:


Teamwork: http://bit.ly/2MHTmz4


Trello: http://bit.ly/30HEbt4




Client Info:


THE STORY ARCHITECT


Website: https://thestoryarchitect.com/


Phone: +1-844-467-2282


Email: [email protected]




Music:


Cheery Monday Kevin MacLeod (incompetech.com)


Licensed under Creative Commons: By Attribution 3.0


http://creativecommons.org/licenses/by/3.0/




"Wholesome" by Kevin MacLeod (https://incompetech.com)


License: CC BY (http://creativecommons.org/licenses/by/4.0/)

Guests