Ep 198 - Navigating the world of paid ads, ft. Suzanne Borden (Evolve Marketing)
Beyond The Gym Floor
English - April 16, 2023 22:26 - 1 hour - 96.3 MB - ★★★★★ - 2 ratingsFitness Health & Fitness Sports australian fad gym loss powerlifting bodybuilding diet diets exercise fasting Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Ep 197 - Should owning a gym be your end goal? ft. Will Crozier & Mikki Wescombe (Nexus Performance)
Next Episode: Ep 199 - Your brand isn't just a logo
This week we chatted to Suzanne Borden, director of Evolve Marketing, with 25 years of marketing experience. We discuss the intricacies of branding, marketing and application of paid ads (should you or shouldn't you?) for personal trainers / business owners.
https://evolvemarketing.com.au
This week's topics:
1. What is marketing vs. branding? 6:23
2. Content - Trends, creation approach 18:38
3. Paid ads - Audience, budget, timeline 23:49
4. Knowing who you're (trying to) talk to 49:32
5. Your "free stuff" can create sales 58:29
Check out Standout PT & our mentorship:
https://stcfitlearning.com/programs
As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!