Beyond The Gym Floor artwork

Beyond The Gym Floor

250 episodes - English - Latest episode: 4 days ago - ★★★★★ - 2 ratings

STClearn is a business coaching team that gets personal trainers more clients & more income in less time.

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Episodes

Ep 244 - Why you lost the 'fun' in your work

March 24, 2024 21:00 - 1 hour - 79 MB

Feeling burnt out? Too many clients complaining? Tired of going through the motions? Here's something to reframe your thinking. This week's topics: 1. When debate becomes personal attack 6:33 2. "Working in" / Gym equipment etiquette 14:54 3. Limiting training / work distractions 27:32 4. What's causing the unfulfilled feeling 43:32 5. Put out what you want to receive 1:09:32 Join our community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ As always, if you have any questions or sugges...

Ep 243 - What we learned from the Gold Coast

March 17, 2024 21:00 - 58 minutes - 53.4 MB

The boys recount the Programming Workshop weekend that just went by in Queensland. This week's topics: 1. More followers =/= More sales 1:13 2. Good times on the Gold Coast 8:01 3. Workshop delivery reflections 26:31 4. It all comes back to Jetstar... 40:45 5. Is the annual biz upswing here 52:07 Join our community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!

Ep 242 - How to scale a personal training business

March 11, 2024 22:50 - 1 hour - 70.4 MB

Whether you're just starting out, or at capacity and wondering what's ahead - here's how your future could look. This week's topics: 1. It all starts with your flagship 26:40 2. When to offer a lower tier 45:12 3. Before you put on coaches... 52:39 4. The right time to go online 1:02:27 5. The costs of opening a gym 1:09:02 Join our community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!

Ep 241 - The long game of lead acquisition

March 05, 2024 21:00 - 56 minutes - 51.3 MB

Paid ads, workshops, call lists, free resources, challenges, giveaways... Which is the best for lead gen? This week's topics: 1. The easiest ways to gain sessions 6:07 2. Likes & followers =/= Paid clients 22:29 3. Two steps back, to go three forward 36:21 4. It's tough when you don't see returns Join our community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!

Ep 240 - Business is relentless

February 25, 2024 21:32 - 1 hour - 68.1 MB

There are times to push... and times to find people to help you push. This week's topics: 1. Unfamiliar with discomfort 12:52 2. Influences on your work ethic 23:32 3. The concept of balance 39:10 4. The importance of role models 56:08 5. Advice from the right people 1:06:26 Gold Coast programming workshop: ⁠⁠⁠Tickets⁠⁠⁠ Join our community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!

Ep 239 - Improving skills, positions & muscle mass

February 18, 2024 21:00 - 1 hour - 82.1 MB

A deep dive into assessing, periodising, and maximising outcomes for both physique and strength athletes. This week's topics: 1. Periodising strength vs. hypertrophy 15:30 2. Weight classes & time between comps 22:28 3. Numbers won't tell you everything 38:41 4. The hierarchy of exercise selection 51:12 5. Assessing physique/morphological needs 1:14:10 Gold Coast programming workshop: ⁠⁠Tickets⁠⁠ Join our community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ As always, if you have any questio...

Ep 238 - The foundation of every training program

February 12, 2024 21:00 - 1 hour - 66.3 MB

When you first meet a client, what's your process to formulating their first program, and the one after that? This week's topics: 1. Who'd rule the post-apocalyptic world? 9:05 2. How to initially assess movement online 24:52 3. Planning long-term program progress 29:26 4. Everyone needs a foundation of strength 37:34 5. Determining recovery & volume 49:23 Gold Coast programming workshop: ⁠Tickets⁠ Join our community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ As always, if you have any questio...

Ep 237 - You can't rush experience

February 04, 2024 23:07 - 1 hour - 83.4 MB

With some recent mandatory time off, Buff Daddy (TM) Ben drops some newly philosophised epiphanies. This week's topics: 1. Lewis Hamilton, Maxibons & armchair critics 3:56 2. Training your decision-making skill 31:48 3. Being able to hand over responsibility 42:22 4. Be mindful of what takes your energy 57:35 5. More action & creation than consumption 1:18:32 Gold Coast programming workshop: Tickets Join our community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ As always, if you have any question...

Ep 236 - Misconceptions about running a business, ft. Annie Mac

January 28, 2024 22:28 - 1 hour - 63.8 MB

Are you in your 1st / 2nd year of PT, and not sure what the future holds with scaling or sustainability? This ep is for you. This week's topics: 1. The first steps the "creating" a business 9:33 2. Becoming a coach without having a coach 21:53 3. When do you "get better clients"? 32:31 4. The compounding effect of wasting time 43:41 5. Mistakes that we didn't have to make 1:03:50 Finding Food Freedom tickets: ⁠Grab yours⁠ Join our community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ As always, if ...

Ep 235 - Why you should run a workshop (& how), ft. Loz Read & Annie Mac

January 21, 2024 21:00 - 1 hour - 65.1 MB

Feel like you have no right standing up there presenting to a group of people? Here's why you should do it regardless. This week's topics: 1. What if no one buys a ticket / comes? 3:22 2. Embracing the uncomfortability 12:03 3. Your values will decide everything 21:21 4. How do you write a workshop? 45:55 5. Talking through our biggest fears 1:00:20 Finding Food Freedom tickets: Grab yours Create your own Value Compass: Access Join our community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠⁠⁠ As always,...

Ep 234 - What's in/out in 2024 for fitness businesses

January 14, 2024 21:00 - 1 hour - 68.9 MB

Decline of powerlifting? Rise of evidence-based? Posting crying videos on IG? Here's what we've seen, and predict, for the industry. This week's topics: 1. To-do lists shouldn't be schedules 7:53 2. How we sell online is changing 20:20 3. The comeback of evidence-based 29:31 4. How training styles match life stages 41:53 5. What's happening to fitness in Victoria? 59:51 6. People crying on the internet 1:07:36 Join our community: ⁠⁠⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠⁠ As always, if you have any que...

Ep 233 - Realities of owning a business with staff, ft. Laura Fox (Fox Physio)

January 07, 2024 21:00 - 1 hour - 63.2 MB

In this ep, our online physio / Allied Health coach Laura describes going from being an employee to an employer, and all the lessons learned. Laura: ⁠https://instagram.com/LauraFox93 This week's topics: 1. The power of word-of-mouth 6:31 2. Attracting more experienced clients? 14:21 3. Opening a brick & mortar in lockdown 25:21 4. Your responsibility with a team 33:12 5. Benefits of having a podcast? 47:57 6. Fox & STC joint announcement 52:52 Join our community: ⁠⁠⁠⁠Access⁠⁠⁠⁠ As...

Ep 232 - We're assembling the Avengers

December 17, 2023 21:00 - 1 hour - 71.7 MB

A lot of cool stuff has happened in 12 months... Here's what we can remember, and what we learned! This week's topics: 1. Is Aussie drinking culture real? 2:27 2. Learning to accept compliments 14:32 3. Introducing our new team 29:16 4. Lessons from ended relationships 42:04 5. Price of living a higher standard 1:03:46 Join our community: ⁠⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠ As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!

Ep 231 - How to not lose business over the holidays

December 10, 2023 21:00 - 1 hour - 71.7 MB

Haven't been able to take a holiday without fear of losing clients? This one's for you. This week's topics: 1. Are stringers making a comeback? 16:42 2. Should I make yet another Xmas resource? 28:39 3. How does your ideal client actually think? 38:07 4. The bare minimums of a good business 51:55 5. The friction behind your to-do list 1:02:50 Join our community: ⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠ As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!

Ep 230 - Needing help is not a weakness

December 03, 2023 21:00 - 1 hour - 68.9 MB

Yes, we still go through what you go through - It never gets easier, but you become more resilient and resourceful. This week's topics: 1. Programming workshop review 1:12 2. Still hesitant about ice baths... 15:18 3. Fundamentals back to fundamentals 28:02 4. When all the anxiety comes to a head 37:07 5. You deserve to have a good circle 58:56 Join our community: ⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠ As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!

Ep 229 - This kind of language is defeating you

November 27, 2023 20:30 - 1 hour - 63.4 MB

Becoming a leader, running workshops, influencing people, doing more than just PT sessions... Sound good? Here's where you can start. This week's topics: 1. Building your authority & leadership 13:25 2. We're still working on communication 29:12 3. Becoming someone people can depend on 36:36 4. How to undeniably stack your proof 50:13 5. The characteristic over the hard skill 1:00:15 Join our community: ⁠⁠⁠⁠Access⁠⁠⁠⁠ As always, if you have any questions or suggestions, feel free to ...

Ep 228 - How to make scary business decisions

November 19, 2023 21:00 - 1 hour - 64 MB

Changing your target market, creating a product to sell, posting more/less of your personality... How do you decide? This week's topics: 1. Post more personality, or information? 14:26 2. The basics are still just as effective 31:17 3. How to shift your client demographic 40:46 4. How & when to launch a product Join our community: ⁠⁠⁠Access⁠⁠⁠ As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!

Ep 227 - Fear & judgement aren't bad things, ft. Lauren 'Loz' Read

November 13, 2023 21:39 - 1 hour - 82.8 MB

Our new business mentality coach Loz talks through why and how fear, judgement, & loneliness aren't necessarily bad signs. Loz: https://instagram.com/Loz_Ready This week's topics: 1. Your decisions are yours to make 7:08 2. Dealing with outside judgement 25:04 3. It's okay for your circle to get smaller 42:31 4. Different people will (or won't) matter 59:46 5. Why fear can be a good thing 1:17:24 Join our community: ⁠⁠⁠Access⁠⁠⁠ As always, if you have any questions or suggestions, ...

Ep 226 - How to make your business magnetic

November 05, 2023 23:17 - 1 hour - 62.3 MB

People seem to be over despair and seriousness, and looking for "fun". How can we implement this? This week's topics: 1. Changing the way we interact with people 4:20 2. The culture shift that is happening now 20:01 3. Introducing fun into your business 39:26 4. You don't have to be the best to succeed 52:56 Why movies, games & fashion get remade 1:03:19 Join our community: ⁠⁠Access⁠⁠ As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!

Ep 225 - Traits of the successful

October 29, 2023 21:00 - 1 hour - 70.6 MB

How do you learn to become magnetic, and bring value to those around + ahead of you? This week's topics: 1. "But what if no one shows up to my event?" 19:42 2. Differentiate yourself from the rest 31:28 3. Communicating to get the best from people 44:40 4. Bring value to the table (that isn't money) 1:07:06 Join our community: ⁠Access⁠ As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!

Ep 224 - How to level up your business

October 15, 2023 21:00 - 1 hour - 61.7 MB

We recently learned some things that look to change our business' trajectory - Here they are. This week's topics: 1. We went to an... interesting seminar 15:59 2. Breaking the traditional life cycle 24:16 3. Adding more value for the same time 35:53 4. What's beyond being in the trenches 46:08 5. Understanding team types & dynamics 55:02 Join our community: Access As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!

Ep 223 - Why you're not coaching who you want

October 08, 2023 21:00 - 1 hour - 66.2 MB

Branding vs. messaging vs. marketing - Here's how we messed it up for years, and how it can catapult your business forward. This week's topics: 1. The number one athlete right now 7:40 2. What does your brand trigger? 21:08 3. Get your message to the right people 33:37 4. What marketing actually means 46:37 5. The actionable steps you should take 55:34 Join our community: Access As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!

Ep 222 - How to last in the fitness industry

October 01, 2023 21:00 - 1 hour - 56.1 MB

How do you know when you should make the jump into personal training? And how do you make it lifelong? This week's topics: 1. Dealing with job uncertainty 9:10 2. Staying the immense highs and lows 19:49 3. People are no longer providing proof 31:54 4. What has worked... will still work 45:21 Join our community: Access As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!

Ep 221 - How to find a business partner

September 24, 2023 22:00 - 1 hour - 56.6 MB

We've raved on about how useful it is having a team. So how would you go about assembling your own? This week's topics: 1. Signs of shady business coaches 10:41 2. What does real ambition look like? 17:56 3. Deciding who to do business with 34:49 4. How to nail marketing & programming 53:01 Join our community: Access As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!

Ep 220 - We KNOW there's more to a PT career

September 17, 2023 10:00 - 1 hour - 70.8 MB

The "old guys in the industry" reflect on what has been our biggest milestone yet. This week's topics: 1. Melb Intensive Weekend review 4:29 2. Joys & difficulties of presenting 21:46 3. We've been where you are 33:40 4. What we've learned from you 44:01 5. The ultimate, average Tuesday 55:39 6. Proving again, we walk the talk 1:02:55 Join our community: Access As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!

Ep 219 - How to unlock imposter syndrome

September 10, 2023 14:53 - 1 hour - 61.7 MB

Here's how we moved past fear, then imposter syndrome - but not completely or forever, nor should it be the case. This week's topics: 1. Celebrate wins while staying grounded 8:52 2. The moments that determine your success 24:27 3. How to benefit from imposter syndrome 37:47 4. The gap from in the gym, to going online 43:15 5. Want to start running your own events? 50:16 Join our community: Access As always, if you have any questions or suggestions, feel free to drop a comment or get...

Ep 218 - Don't limit your business' growth

September 03, 2023 23:09 - 1 hour - 62.9 MB

Feel like your business has stopped growing, or that you're limited by your own capability? This week's topics: 1. Religion in elite sport mentality 9:14 2. Audio books & dodgy biz coaches 29:27 3. Settling for a lack of urgency 36:59 4. The confidence of having a team 47:58 5. How to "get good at the thing" 53:19 Join our community: Access As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!

Ep 217 - What enables you to stay in the industry

August 27, 2023 23:11 - 1 hour - 61.6 MB

What do you mean, another squat technique seminar won't get me more clients? This week's topics: 1. Top 3 PT skills that aren't programming 14:56 2. Why sales might feel/sound sleazy 22:06 3. What you need to level up to go online 33:23 4. The misconception of upskilling 45:49 LAST CHANCE Intensive tix: Access Join our community: Access As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!

Ep 216 - This is who you should market to

August 20, 2023 21:33 - 1 hour - 74 MB

Are you wary/careful that your content/message isn't alienating who you think you're selling to? This week's topics: 1. Are skinny jeans & Lambos still cool? 8:34 2. Will content only become shorter? 22:24 3. Are some questions "too easy"? 32:52 4. Careful who your content alienates 40:13 5. Who are our role models? 1:03:08 Melbourne Intensive: Access Join our community: Access As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!

Ep 215 - Your business must-haves, ft. Jess Tirpkos

August 13, 2023 22:00 - 1 hour - 61.4 MB

Here's the breakdown on what makes your service good enough to attract AND retain clients. This week's topics: 1. What are we currently reading? 3:31 2. Managing energy around clients 20:05 3. Authority based P.T. has changed 38:42 4. The non-negotiables of a good service 46:35 5. What Jess looked for in Ben's coaching 58:37 Melbourne Intensive earlybird / VIP: Access Join our community: Access As always, if you have any questions or suggestions, feel free to drop a comment or get ...

Ep 214 - How to keep your clients for longer

August 06, 2023 14:53 - 1 hour - 64.9 MB

Sending a hundred welcome/instruction messages, waiting for check-ins, setting aside 2 hours to write every new program... Here's how to stop that. This week's topics: 1. Is business just slow, or is it you? 16:12 2. Want to work online? Be online 33:37 3. Why your business isn't running smoothly 39:26 4. You don't have to program from scratch 52:57 5. The business 'hard skills' 1:06:45 Melbourne Intensive earlybird / VIP: Access Join our community: Access As always, if you have any...

Ep 213 - How to get through your absolute lowest

July 30, 2023 13:48 - 1 hour - 66.3 MB

Ever had those absolutely sh*t days where you've questioned everything? Us too... Here's how we kept going. This week's topics: 1. Being less mean on social media 5:56 2. Text vs. video content? Threads? 23:35 3. Your 'why' will get you through the lows 35:49 4. Knowing your values is crucial 56:10 5. What will you be doing in the future? 1:05:46 Your First $1k Week: Access Join our community: Access As always, if you have any questions or suggestions, feel free to drop a comment or...

Ep 212 - How to make personal training a career, ft. Jess Tirpkos

July 23, 2023 15:03 - 1 hour - 68.3 MB

You've heard people downplay PT as low-earning, a part-time job, not life-long/sustainable... But today we'll explain how you can succeed. This week's topics: 1. Financially planning to become a parent 6:19 2. Get your sh*t together to do adult things 17:33 3. Prioritising family, work, and values 29:01 4. You're capable of more than you think 47:11 5. The most important focus for a new PT 55:56 Your First $1k Week: Access Join our community: Access As always, if you have any questi...

Ep 211 - You can't teach what you haven't done

July 16, 2023 21:59 - 1 hour - 57.7 MB

Do you value a mentor who's walked the talk? Is it a red flag if they completely moved from coaching to business coaching? This week's topics: 1. How we've been using 'Threads' 2:01 2. Business coaches without businesses 20:45 3. Mentoring isn't about the money 32:29 4. You need flexibility in work schedule 46:48 Your First $1k Week: Access Join our community: Access As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!

Ep 210 - Why you're struggling to get more clients

July 09, 2023 12:56 - 1 hour - 67.9 MB

The boys dive into sales / social media psychology, perks of being hot, and why your hit rates on the phone are dropping. This week's topics: 1. Clients won't follow your logic 22:20 2. Our misconceptions on social media 41:38 3. Not being blessed with good looks 52:38 4. Don't let your outreach quality drop 59:09 Your First $1k Week: Access Join our community: Access As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!

Ep 209 - Overcoming feeling inadequate

July 02, 2023 16:26 - 1 hour - 78 MB

How to crack your first $1k (& $2k) week, overcoming imposter syndrome and body / business dysmorphia, and more. This week's topics: 1. Telling yourself you're busy 6:54 2. Cracking your first $1k week 16:32 3. Close sales & keep clients for longer 27:28 4. Feeling imposter syndrome? 46:15 5. The body dysmorphia checklist 56:24 6. How successful people get "lucky" 1:17:43 Your First $1k week: Access Join our community: Access As always, if you have any questions or suggestions, fee...

Ep 208 - Condition yourself to keep winning

June 25, 2023 21:58 - 1 hour - 82.9 MB

What's the correlation between video games and business? Tune in as Ben & Jason delve into the mentality required to succeed in your business. This week's topics: 1. Don't put online coaching on a pedestal 10:14 2. Deliberately choosing adversity 27:46 3. Bringing others down vs. yourself up 43:24 4. Why the winners will keep winning 55:33 5. Your "morning routine" isn't helping 1:18:44 Join our community: Click here As always, if you have any questions or suggestions, feel free ...

Ep 207 - Making money shouldn't be scary

June 18, 2023 20:51 - 53 minutes - 73.6 MB

Have you ever been told to pay as little tax as possible? Here's why that may not turn out well for you. This week's topics: 1. Life lessons from outside your locale 7:13 2. Know the data, so the lows aren't scary 27:47 3. Why you shouldn't avoid taxes 35:56 4. Having your own 'admin' is life-changing 44:16 As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!

Ep 206 - How soon are we all doomed?

June 12, 2023 08:10 - 1 hour - 83.9 MB

What's the realistic timeline of AI progress, what can we expect, and how can we utilise it? This week, Ben shares his recent artificial intelligence learnings from sources such as ex Google chief business officer Mo Gawdat, on the Diary of a CEO podcast. This week's topics: 1. What happens when AI is 1 billion x smarter? 1:56 2. Social implications of "partner" robots 15:50 3. The human factor - health media, social 28:17 4. Are we all out a job? 51:59 As always, if you have any q...

Ep 205 - The hardest battles we face

June 04, 2023 10:47 - 1 hour - 93.1 MB

If you ever have felt or are feeling low, we've been there. Reach out to someone, whether a friend or a professional. Beyond Blue: 1300 22 4636 This week's topics: 1. More people =/= A better service 4:02 2. Does price influence experience? 23:16 3. Experiencing depression vs. having it 32:26 4. Positives & negatives of comparison 51:33 5. mental & physical health correlation 55:36 As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!

Ep 204 - The 'training program' your business needs

May 28, 2023 22:35 - 1 hour - 84.9 MB

If you feel like you're wasting time answering repetitive questions, getting bogged down with admin tasks, and losing client retention... this ep is for you.  This week's topics: 1. Downers & uppers for performance? 2:04 2. Best client onboarding process we've found 19:52 3. Inform your leads before you meet them 35:59 4. Resources & admin - reduce time & stress 47:15 Check out Standout PT & our mentorship: https://stcfit.com/services-stcfit-learning As always, if you have any que...

Ep 203 - How to actually market your product

May 21, 2023 23:03 - 1 hour - 90.6 MB

How do you build a lead magnet that works, and convert those leads to product-buyers? Here's how we're doing it. This week's topics: 1. Dealing with backlash on social media 3:41 2. Ditching struggles & the idea of balance 17:35 3. Lessons for PTs from the gym floor 27:54 4. We all just want affirmation 34:48 5. Why your products don't get any leads 44:33 Check out Standout PT & our mentorship: https://stcfit.com/services-stcfit-learning As always, if you have any questions or su...

Ep 202 - Your social media portrayal (Sex, wealth...)

May 14, 2023 22:14 - 58 minutes - 81.1 MB

The recent spike in hyper-sexualised coaching content - what, how, why... and is showing off wealth also the same? This week's topics: 1. Converting from coffee to tea 1:24 2. The hyper-sexualisation of coaching 9:49 3. Sharing your whole life on social media 27:25 4. Creating next-level social media content 44:55 Check out Standout PT & our mentorship: https://stcfitlearning.com/programs As always, if you have any questions or suggestions, feel free to drop a comment or get in to...

Ep 201 - PT business fundamentals checklist

May 07, 2023 14:05 - 1 hour - 85 MB

If your business hasn't got any/all of these... you're losing both time & money. This week's topics: 1. Friction with levelling up content creation 0:00 2. Good impressions - Forms, hero content, EDDR 22:32 3. Back end - T&C's, onboarding, admin email 32:28 4. The metrics you should be tracking 47:11 Check out Standout PT & our mentorship: https://stcfitlearning.com/programs As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!

Ep 200 - 20 things we've learned in 200 episodes

April 30, 2023 22:04 - 1 hour - 107 MB

Welcome to Beyond The Gym Floor, our podcast's fresh coat of paint! Here are 20 of the most important things we've learned over 200 episodes. This week's topics: 1. Our experience with James Smith PT 6:43 2. Even the 'best' are still figuring it out 25:10 3. Lessons in content creation & clout chasing 37:15 4. Our podcast - From $0 to a $40k quarter 1:00:37 5. People you should surround yourself with 1:07:50 Check out Standout PT & our mentorship: https://stcfitlearning.com/program...

Ep 199 - Your brand isn't just a logo

April 23, 2023 21:57 - 1 hour - 142 MB

We sat down with Ben & Brooklyn from Matter Marketing, to discuss issues personal trainers have with their brand and their marketing - unfortunately it's probably not the algorithm's fault - so what's the missing link in your business' image? https://instagram.com/matter_marketing This week's topics: 1. From 9-5 to an online business 11:51 2. Create community with vulnerability 26:45 3. Don't mistake branding for marketing 50:54 4. Treat your business like your training 1:07:31 5. P...

Ep 198 - Navigating the world of paid ads, ft. Suzanne Borden (Evolve Marketing)

April 16, 2023 22:26 - 1 hour - 96.3 MB

This week we chatted to Suzanne Borden, director of Evolve Marketing, with 25 years of marketing experience. We discuss the intricacies of branding, marketing and application of paid ads (should you or shouldn't you?) for personal trainers / business owners. https://evolvemarketing.com.au This week's topics: 1. What is marketing vs. branding? 6:23 2. Content - Trends, creation approach 18:38 3. Paid ads - Audience, budget, timeline 23:49 4. Knowing who you're (trying to) talk to 49:3...

Ep 197 - Should owning a gym be your end goal? ft. Will Crozier & Mikki Wescombe (Nexus Performance)

April 10, 2023 05:40 - 1 hour - 93.4 MB

We sat down with Will Crozier & Mikki Wescombe of Nexus Performance, talking all things gym ownership - expectations, staffing, marketing and overall mentality - does owning a gym live up to every PT's dream? https://instagram.com/nexusperformance.aus This week's topics: 1. Why online coaches opened a physical gym 3:20 2. Competing with big commercial gyms 19:20 3. Who are you speaking/marketing to? 29:35 4. What PTs don't realise about getting leads 44:37 5. Lessons in finding good...

Ep 196 - Do the fkn thing

April 04, 2023 22:23 - 59 minutes - 82.3 MB

The boys sip on whiskey and recap the whirlwind that was our week-long Queensland trip. Enjoy! This week's topics: 1. Whiskey review & pancake adventures 1:57 2. How the photoshoot & workshop went 11:03 3. The podcast tour & our new mate 'Nugget' 22:57 4. Pick an influential person to train with? 36:54 5. What this journey has taught us 46:40 Check out our IG story highlight on how to win a $4k prize: https://instagram.com/STCfit_Learning As always, if you have any questions or s...

Ep 195 - Things we've learned to grow our online business

March 19, 2023 23:09 - 58 minutes - 81.2 MB

This week we announce our new partner & inclusion to the Standout PT program, along with a joint celebration giveaway. Tune in to find out how to enter! This week's topics: 1. Announcing our new partner & giveaway! 2:54 2. How to solve team communication delays 22:55 3. Goodbye Logitech... hello Manscaped? (JK) 34:25 4. The reality of running a small business 44:21 Check out Standout PT & our mentorship: https://stcfitlearning.com/programs As always, if you have any questions or s...

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