This week I spoke at the URM Summit to 200 people, discussing the tactics and mindset I used to build up McLucas Media and get my first full-time employee. This is a pre-event discussion with Steven and Michelle, where we talk about ways to rework the messaging within my speech to make it incredibly valuable for the audience.

Due to the exclusivity of the event, I cannot post the audio of the speech itself, BUT this is all of the structuring and reworking that crafted the final version.

A great appreciation and thank you to the URM Summit for asking me to speak at the event! urmacademy.com

• Read our blog, join the #spongesquad, and support the podcast • http://www.stayspongyshow.com

• Comments, ideas, feedback, or questions • [email protected]

• If you haven’t yet, subscribe or follow the show, as well as rate us if you are on Apple Podcasts. It helps a lot <3

• Are you an artist or band that needs a killer team to make a memorable musical experience for your fans? Get in touch at [email protected] and let’s talk!

• We are a modern music production & mixing company primarily in the rock, pop, and progressive genres. We currently have clients in the United States and England, and can work remotely or fly anywhere we need to. We look forward to making memorable music together!

Now get out there, work hard, and #stayspongy.