Punk Rock MBA on The Future of Music Industry, Consumer Behavior, & Psychology

Finn McKenty from The Punk Rock MBA sat down with me for a candid discussion of the music industry in many different facets. As a creator who has a great grasp on consumer behavior (from his vast background in marketing) he gives his input on:

How you win or lose your consumer in the first 3 seconds of contactWhat roles will emerge in the business in the futureHow he simplifies his life at a fundamental level to keep 110% focus on his business goalsHow he stays "on his toes" and hungry for continued growth through the years

and MUCH more!

This is an important episode for anyone who is looking for a no BS, straight shooter approach on the music business from a marketer with a deep understanding of human behavior. Thank you Finn McKenty and The Punk Rock MBA for your time, expertise, and memes.

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• Are you an artist or band that needs a killer team to make a memorable musical experience for your fans? Get in touch at [email protected] and let’s talk!

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Now get out there, work hard, and #stayspongy