TRP 145: Best Practices In Law Firm Business Development and Marketing, with Deborah Farone

Deborah Farone has had the unique opportunity to play a role in developing the best practices in law firm marketing by working with the most respected and demanding professionals in the world.
Her advisory practice focuses on helping professional service firms and individual lawyers in the US and abroad with their marketing strategy and department creation. She is known for business development training and development and strategic planning, as well as speaking at law firm partner retreats and workshops on related topics. 
Deborah is the author of the best-selling legal marketing book, “Best Practices: Marketing and Business Development for Law Firms” (PLI 2019), a work based on more than 60 interviews with successful law firm leaders and marketers, general counsel, and innovators in the profession.
Over the past two decades, Ms. Farone has carved out a niche by distinguishing herself as the chief marketing officer of two of the United States’ most prestigious law firms, Cravath Swaine & Moore LLP and Debevoise & Plimpton LLP. Prior to diving into the legal marketing profession, she honed her business development and communications skills by working at the global management consulting firm Towers Perrin, now Willis Towers Watson, In her early days, she worked both in the new business department and as an account executive at Ketchum Communications, where she represented a large publicly-owned, technology-based toy company based in South San Francisco.
Ms. Farone has been involved in the academic arena. She recently spoke at University of Pennsylvania’s Carey Law School, Cornell Law School, and Fordham Law School, and she has served as an adjunct Assistant Professor on the faculty of New York University. While at NYU, she developed and taught several courses, including “Effective Marketing and Public Relations for Professional Service Companies” and “Marketing and Public Relations for Law Firms,” the first course of its kind offered by a major university to ensure that law firms were creating operational business development departments.
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This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link:
https://www.leopardsolutions.com/index.php/request-a-demo/

Links:
https://www.linkedin.com/in/deborahfarone/
Order Deborah’s book Best Practices in Law Firm Business Development and Marketing here:
https://deborahfarone.com/best-practices/ 
For other resources and articles from Deborah, click here: https://linktr.ee/DeborahFarone
Learn more about your ad choices. Visit megaphone.fm/adchoices

Deborah Farone has had the unique opportunity to play a role in developing the best practices in law firm marketing by working with the most respected and demanding professionals in the world.

Her advisory practice focuses on helping professional service firms and individual lawyers in the US and abroad with their marketing strategy and department creation. She is known for business development training and development and strategic planning, as well as speaking at law firm partner retreats and workshops on related topics. 

Deborah is the author of the best-selling legal marketing book, “Best Practices: Marketing and Business Development for Law Firms” (PLI 2019), a work based on more than 60 interviews with successful law firm leaders and marketers, general counsel, and innovators in the profession.

Over the past two decades, Ms. Farone has carved out a niche by distinguishing herself as the chief marketing officer of two of the United States’ most prestigious law firms, Cravath Swaine & Moore LLP and Debevoise & Plimpton LLP. Prior to diving into the legal marketing profession, she honed her business development and communications skills by working at the global management consulting firm Towers Perrin, now Willis Towers Watson, In her early days, she worked both in the new business department and as an account executive at Ketchum Communications, where she represented a large publicly-owned, technology-based toy company based in South San Francisco.

Ms. Farone has been involved in the academic arena. She recently spoke at University of Pennsylvania’s Carey Law School, Cornell Law School, and Fordham Law School, and she has served as an adjunct Assistant Professor on the faculty of New York University. While at NYU, she developed and taught several courses, including “Effective Marketing and Public Relations for Professional Service Companies” and “Marketing and Public Relations for Law Firms,” the first course of its kind offered by a major university to ensure that law firms were creating operational business development departments.

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This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link:

https://www.leopardsolutions.com/index.php/request-a-demo/

Links:

https://www.linkedin.com/in/deborahfarone/

Order Deborah’s book Best Practices in Law Firm Business Development and Marketing here:

https://deborahfarone.com/best-practices/ 

For other resources and articles from Deborah, click here: https://linktr.ee/DeborahFarone

Learn more about your ad choices. Visit megaphone.fm/adchoices