096 | Jim Crowell - How Fitness is Evolving and How to Grow Your Business

This show focuses on the way forward for the fitness industry and my guest, Jim Crowell, the former CEO of OPEX Fitness turned independent adviser and business strategist, explains what coaches and gym owners need to do to survive and thrive in the current climate. Prior to his career in the fitness sector, Jim worked as a commodities trader for an energy hedge fund and his business acumen (along with his coaching credentials and experience of running his own gyms) makes him uniquely placed to provide some timely and much-needed advice about adapting and growing your fitness business in these changing times.

 As you’ll hear, Jim favors a proactive and pragmatic approach. He points out that sitting on your hands and just hoping that things will get back to normal isn’t an option. As an eternal optimist, he reminds fitness professionals that there are still opportunities to be had in the fitness industry if they are willing to make the necessary changes. We talk about creating successful strategies to scale both online and bricks and mortar businesses and we explore some of the metrics you’ll need to keep a close eye on to make sure your business is growing each month. Jim also shares details of some of the digital fitness companies he’s currently working with and explains how technology can be used to scale your business and make online coaching easier.