EP 016: How To Get Free Publicity For Your Small Business

Christina Daves is a serial entrepreneur who has founded and run five successful companies over the past 20 years.  With no resources remaining when she launched her latest venture, CastMedic Designs, Christina taught herself everything she could about generating her own publicity. Since launching in 2012, she has appeared in over 250 media outlets including national and local television and publications. As a result of this success, she launched PR for Anyone® to help other small business owners find similar success. Together with her clients, Christina has generated over 8 figures in sales from free publicity.

Do you want to learn how to get free publicity for your business? Christina shares with us exactly how you can do that. She begins with differentiating between advertising and publicity and the value of the latter. But how do you know if you’re ready for this kind of large scale media exposure? Christina explains how to gauge if you’re ready and what you need to be prepared with before you can really leverage on free publicity through national media outlets. She walks through how she got herself and her products an unbelievable level of exposure and airtime but also how she helped some clients get the exposure they needed for their businesses.

You can find Christina’s book here PR for Anyone™ - 100+ Affordable Ways to Easily Create Buzz for Your Business. You can find the cheat sheet Christina refers to on how to respond to media here.  Find out more about what she does through her websites or follow her on Twitter and, learn how to get free publicity for your small business.

Conference highlight

InventHelp’s INPEX

https://www.inpex.com/

Pittsburgh, PA: June 13th to 15th, 2017

SPRH Podcast is sponsored by:

Knight Dik Insurance

http://www.knightdik.com/

Cumulus Global

www.CumulusGlobal.com