EP-14 Sports Authenticity

With social media, brands have an endless opportunity to connect with their target demographic in a fun, engaging, and authentic manner. What happens, though, when a brand wants to be part of the sports conversation but does it in an inauthentic manner?

Brian Cristiano and Rob Cressy dish about two brand experiences that Rob had with companies that were looking to engage with him, the sports fan. One Chicago restaurant failed miserably during the NBA Finals while Budweiser, at a Cubs game in Wrigley, nailed what sports fan engagement and authenticity is all about.

At the end Brian and Rob give actionable advice on how you can implement authenticity into your business.

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In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice for how you can implement it into your business.

Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.

Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):

Brian Cristiano -Twitter: @boldceo - Instagram: @boldceo
Rob Cressy - Twitter: @RobCressy - Snapchat: @baconsports

Websites:
BOLD Worldwide: http://www.boldworldwide.com
Cress Media: http://www.cressmedia.com
Bacon Sports: http://www.baconsports.com

Facebook:
BOLD Worldwide
Bacon Sports
Cress Media