EP-15 Most Marketable Athletes: Who Would We Want Representing Our Brand?

Built For The Game with Rob Cressy

English - August 04, 2016 14:58 - 12 minutes - 11.4 MB - ★★★★★ - 56 ratings
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Previous Episode: EP-14 Sports Authenticity

Next Episode: EP-16 Soccer In America

With social media, a 24-7 news cycle, and an insatiable desire to glamorize everything awesome that our favorite athletes accomplish, the marketability of our favorite athletes continues to skyrocket and brands aren't far behind with their dollars.

Brian Cristiano and Rob Cressy dish about which athletes they would want representing their brand and why. Spoiler: it's not who you expect. Sure you can pay Kobe Bryant a bazillion dollars to endorse your brand, but that doesn't necessarily make it smart marketing. Which players offer up a hidden arbitrage that could reap huge rewards if they exceed their current value (like Under Armour got with Steph Curry)?

At the end Brian and Rob give actionable advice on what you can implement into your business from athlete marketability.

In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice for how you can implement it into your business.

Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.

Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):

Brian Cristiano -Twitter: @boldceo - Instagram: @boldceo
Rob Cressy - Twitter: @RobCressy - Snapchat: @baconsports

Websites:
BOLD Worldwide: http://www.boldworldwide.com
Cress Media: http://www.cressmedia.com
Bacon Sports: http://www.baconsports.com

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