EP-13 Does Controversy in Sports Help Brands?

The world of sports is always rife with controversy: Lance Armstrong, Johnny Manziel, Maria Sharapova. Every day you turn on the TV there is a new scandal.

Brian Cristiano and Rob Cressy dish about if controversy helps or hurts sports brands. Is any press good press, even if it's bad press? Does bad press actually have a negative impact on sports brands or is it just headline fodder? It's not like Nike is all of a sudden going to come crumbling down because one athlete does something stupid, right? Do we as consumer's even care?

At the end Brian and Rob give actionable advice on what you can implement in your business from sports controversy.

-

In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice for how you can implement it into your business.

Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.

Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):

Brian Cristiano -Twitter: @boldceo - Instagram: @boldceo
Rob Cressy - Twitter: @RobCressy - Snapchat: @baconsports

Websites:
BOLD Worldwide: http://www.boldworldwide.com
Cress Media: http://www.cressmedia.com
Bacon Sports: http://www.baconsports.com

Facebook:
BOLD Worldwide
Bacon Sports
Cress Media