The 5 with Wendi Cooper

Episode 27 Don't Be Angry at Advertising - Just Swipe

June 10, 2020 14:58 - 3 minutes - 13 MB

I've been in advertising for over 28 years. I see ads both from a consumer POV and a creative strategist - but I always see them as an object of disruption. TV, Radio, Billboards. Mobile, or Social Media, they have one purpose - to sell you something. So why do people talk back to ads, complain that "they are selling you something" and then get angry about it?

Episode 26 The Walrus and The Carpenter Were Influencers

June 09, 2020 14:49 - 4 minutes - 13.4 MB

Since I was a young girl I have loved poetry. I didn't love it to the extent that I have become any type of expert, but a few poems have always remained close to my heart. The Walrus and The Carpenter, from Lewis Carroll's Alice's Adventures in Wonderland written in 1865, pretty much sums up what it's like to be a follower in today's odd world of social media. I mean, would a Walrus ever be walking with a Carpenter along a briny beach? Why then do we follow "made up" personas? Or for t...

Episode 25 Striving for A Better Normal

June 08, 2020 07:00 - 4 minutes - 13.8 MB

Our world is changing. Although this podcast never intended to deal with current events, it's very difficult to ignore them. It's been some time now that the expression of a "new normal" has been used to describe what life will be like "after" COVID and now combined with #BlackLivesMatter. Here's my take on why it doesn't make any sense, and never did. www.wendicooper.com Now you can listen in your news feed - "Alexa play Speaking of Age Daily with Wendi".

Episode 24 The Pursuit of Endless Goals

June 05, 2020 07:00 - 4 minutes - 19.1 MB

I'm not a goal setter. I don't write in a journal. Perhaps to a fault. I suppose it's because I get through live by living in the moment, the Now, if you will. Do you set goals? Once you reach them do you set another? And another one? And then one day you wake up and say to yourself "Where did my life go" - "How did I get to be so old?". Wayne Dyer says it's from the disease of wanting more. I agree. Don't let life slip away in pursuit of endless goals.

Episode 23 The Unexpected Man Who Changed The World

June 04, 2020 07:00 - 4 minutes - 20 MB

There is a reason for everything in life. It may seem a ridiculous statement at times, but in the long run we always manage to see the reason. The murder of George Floyd is no different. It seems senseless today. But it will forever change this nation and the world. I have to ponder if he was chosen to be that catalyst for human change? Is it possible that was a modern day martyr, and didn't know it? www.wendicooper.com

Episode 22 Make More Oxytocin - Spread Kindness

June 03, 2020 07:00 - 5 minutes - 21.2 MB

First it was CoVid 19 and stay at home orders. Then, just when we thought we were moving in a positive direction, George Floyd is killed and the entire country goes to crap in a few days. So is it right to ponder - when anger and hatred come from empathy, is it okay be be angry? Can a random act of kindness be the answer we are all looking for? It would really be nice if it were. Thanks Simon Sinek

Episode 21 Josiah Rosenberger The Ghost

June 01, 2020 19:00 - 4 minutes - 22.6 MB

I receive a message from Josiah on LinkedIn asking me if I would consider using him as a ghostwriter for a book. That got me curious. So, I did what we all do and I went to his website to check him out. It was there that I found ONE blog post from February 2nd that inspired this episode. I hope Josiah doesn't mind. What inspires you to pay it forward? Josiah Rosenberger.com inspired me.

Episode 20 Why Not You

May 30, 2020 07:00 - 3 minutes - 21.3 MB

Mark Cuban isn't exactly the "man of the hour" in my book, but his personal tribute to the class of 2020 I thought was worth sharing. This is the audio from a video he posted on LinkedIn and said..."use as you like". That's exactly what I'm doing. Enjoy. Share. Care. #WhyNotYou

Episode 20 Thank You Mark Cuban

May 30, 2020 07:00 - 3 minutes - 21.3 MB

Mark Cuban posted on LinkedIn his self-made tribute to the class of 2020 and said..."please share and use as you like". So I took him up on it and am sharing it with you because I think it pertains to everyone as we navigate a new life after CoVid 19. Enjoy. Share. Care. #WhyNotYou

Episode 19 Why Don't You All Just Fade Away

May 29, 2020 07:00 - 4 minutes - 22.5 MB

"Why don't you all f-fade away (talkin' 'bout my generation) Don't try to dig what we all s-s-s-say (talkin' 'bout my generation) I'm not trying to 'cause a big s-s-sensation (talkin' 'bout my generation) I'm just talkin' 'bout my g-g-g-generation (talkin' 'bout my generation) © T.R.O. Inc. ....Why I do not like to be called a Baby Boomer

Episode 18 Big Pharma Commercials - WTF

May 28, 2020 07:00 - 4 minutes - 22.1 MB

Big Pharma television commercials present pretty pictures wrapped in a boat load of side effects, yet consumers run to their doctors to ask for a prescription. How does that work and why? If a brand or service provider were to advertise that "using XX product or service may result in death or depression" would you buy it? Big Pharma is using consumers to do their marketing for them. Just ask your doctor if it's right for you.

Episode 17 Practice What You Preach Please

May 27, 2020 07:00 - 3 minutes - 21.4 MB

We use Alexa Flash Briefings (smart speaker or app) for a variety of tasks. She tells us about the weather and news and allows us to add an item to our amazon.com shopping list and cart easily. As personal brands, product and services use Flash Briefings to reach their audience, then why do so many have old content or worse yet - no new content. Here's the deal. The idea of it being in a news feed is that it is fresh (new) content at least once a week, better yet - daily. So why se...

Episode 16 Sean Connery Saved Me

May 26, 2020 07:00 - 5 minutes - 23.8 MB

Has something that happened to you in your life, that at the time seemed unbelievable, and as the years passed even more unbelievable, like it was a tall tale? Life is full of serendipitous moments - some we remember - others we never forget.

Episode 15 Personal Space Dignity and Hygiene

May 25, 2020 07:00 - 3 minutes - 20.4 MB

As we prepare to move past the COVID 19 stay-at-home order in Los Angeles, communities have mastered Phase1 and some are moving on to Phase 2. But it's Phase 3 that will bring us closer to normal, and hopefully closer to recognizing our reflection in the mirror.

Episode 14 The Over 50 Original Gangster

May 22, 2020 07:00 - 3 minutes - 20.4 MB

One of my favorite podcasts is Pivot with Kara Swisher and Scott Galloway on Vox Media. In all fairness, I submitted this episode to them for approval but never hear back so this "Disruptive Gangsta" is taking a leap. You see I'm a creative, not a tech head, and for that reason if adtech (advertising technology), fintech (financial tech) SAAS, (software as a service) or any other tech is disguised and wrapped with humor - it just makes a more enjoyable experience to consume it, learn fro...

Episode 14 Gangsters Come In All Sizes

May 22, 2020 07:00 - 3 minutes - 20.4 MB

One of my favorite podcasts is Pivot with Kara Swisher and Scott Galloway on Vox Media. In all fairness, I submitted this episode to them for approval but never hear back so this "Disruptive Gangsta" is taking a leap. You see I'm a creative, not a tech head, and for that reason if adtech (advertising technology), fintech (financial tech) SAAS, (software as a service) or any other tech is disguised and wrapped with humor - it just makes a more enjoyable experience to consume it, learn fro...

Episode 13 Buzz Kill at Any Age

May 21, 2020 07:00 - 3 minutes - 20.5 MB

We want to embrace our age, and then we start to relate it to a number on our drivers license and we freak a little - it is always buzzing in the back of our head...just how old we are. Does your chronicle age have anything to do with who you are as a human? Is a number a feeling? Is it the definition of life? What the hell is in a number anyway? And what's your number and how do you feel about it?

Episode 12 Product Reviews -Sex Lies and Videotape

May 20, 2020 07:00 - 4 minutes - 22.6 MB

Reviews - 5 Stars - Endorsements AKA: Sex, Lies and Video Tape Why do we listen and trust a bunch of people who we have never met convince us to dig into our pockets to buy a product that they obviously are being paid to, I'll be kind, "feature". Testimonials have always driven consumers to buy direct - but on TV they are regulated strictly by the FTC Guidelines. But what about amazon.com, Target.com, BedBathandBeyond.com, all an open door to customer reviews - or "uncontroll...

Episode 11 The Next Big Thing - Sonic Logos

May 16, 2020 17:25 - 3 minutes - 18.4 MB

In marketing and advertising every brand has had a jingle. We take this for granted. Netflix and HBO have distinctive sonic logos that you have come to know, like and trust. Many of us are reinventing ourselves for the future, of all ages, and one way to stand out is through your sonic branding... 4 minute tip on why it matters.

Episode 10 Beating the AARP Blues

May 15, 2020 07:00 - 3 minutes - 19.3 MB

It is always a shock to receive your first AARP magazine. Then, without even asking, you receive an AARP card. Welcome to the vortex. Once you turn 50 there is no getting out of the AARP Twilight Zone.

Beating the AARP Blues

May 15, 2020 07:00 - 3 minutes - 19.3 MB

It is always a shock to receive your first AARP magazine. Then, without even asking, you receive an AARP card. Welcome to the vortex. Once you turn 50 there is no getting out of the AARP Twilight Zone.

To Zoom or Not to Zoom

May 14, 2020 07:00 - 4 minutes - 21.2 MB

How do you feel about the way you look on a Zoom call? Do you care? If you thought you didn't like the way your voice sounds, then how do you feel about the way you look on Zoom? Let's talk about it.

Episode 9 To Zoom or Not to Zoom

May 14, 2020 07:00 - 4 minutes - 21.2 MB

How do you feel about the way you look on a Zoom call? Do you care? If you thought you didn't like the way your voice sounds, then how do you feel about the way you look on Zoom? Let's talk about it.

Episode 8 You Can Always Dance for Romance

May 13, 2020 07:30 - 3 minutes - 19.6 MB

Being real, raw and refreshing when it comes to romance at any age is difficult but talking about it when you are over 65, well it's just different. What does it take to keep a relationship romantic? Is it Netflix and a glass of wine? Is our new way of life after CoVid going to change romance forever?

You Can Always Dance for Romance

May 13, 2020 07:30 - 3 minutes - 19.6 MB

Being real, raw and refreshing when it comes to romance at any age is difficult but talking about it when you are over 65, well it's just different. What does it take to keep a relationship romantic? Is it Netflix and a glass of wine? Is our new way of life after CoVid going to change romance forever?

The Power of a Name

May 12, 2020 07:00 - 5 minutes - 23.7 MB

It's always been known that "everything" is in a name. But what about IG handles? When it's impossible to pronounce, or share easily with someone does that make it a bad handle? Or a cool creative one? Does it matter? Of course it does! Here's why.

Episode 7 The Power of a Name

May 12, 2020 07:00 - 5 minutes - 25.3 MB

It's always been known that "everything" is in a name. But what about IG handles? When it's impossible to pronounce, or share easily with someone does that make it a bad handle? Or a cool creative one? Does it matter? Of course it does! Here's why.

Episode 6 Babble This or Maybe Not

May 11, 2020 07:00 - 5 minutes - 22.6 MB

We are often told that if we want to keep our brains challenged as we age then "take up a new language". But is that really the best advice? After all its easy peasy through association software such as Babble, or is it? A daily dose of wisdom on learning a language and what it really takes.

Babble This or Maybe Not

May 11, 2020 07:00 - 5 minutes - 22.6 MB

We are often told that if we want to keep our brains challenged as we age then "take up a new language". But is that really the best advice? After all its easy peasy through association software such as Babble, or is it? A daily dose of wisdom on learning a language and what it really takes.

Episode 5 Time Just Keeps on Ticking

May 10, 2020 07:00 - 4 minutes - 19.6 MB

The sound of time. Is there such a thing? Today's daily dose talks about being aware of time passing and how the tick tock of an analog clock or old school kitchen timer can change your productivity. Well, at least for Wendi it did.

Time Just Keeps on Ticking

May 10, 2020 07:00 - 4 minutes - 19.6 MB

The sound of time. Is there such a thing? Today's daily dose talks about being aware of time passing and how the tick tock of an analog clock or old school kitchen timer can change your productivity. Well, at least for Wendi it did.

You Don't Know What a Shame Shift Is

May 09, 2020 07:00 - 5 minutes - 23.7 MB

Admitting that you have shame is not easy. But then again neither is carrying guilt that we mistake for shame and vice versa. Wendi's daily dose is her encounter with Brene Brown on Audible.com - someone she refused to listen to - and then did and it changed everything.

Episode 4 You Don't Know What a Shame Shift Is

May 09, 2020 07:00 - 5 minutes - 23.7 MB

Admitting that you have shame is not easy. But then again neither is carrying guilt that we mistake for shame and vice versa. Wendi's daily dose is her encounter with Brene Brown on Audible.com - someone she refused to listen to - and then did and it changed everything.

The Salon After CoVid

May 08, 2020 14:03 - 4 minutes - 21.8 MB

How does Wendi feel after being in "lock-down" for so long about her gray hair and roots galore - on top of weird growth after chemo treatments?

Episode 3 The Salon After CoVid

May 08, 2020 14:03 - 4 minutes - 21.8 MB

There is a lot of talk out there, prior to Covid, that growing out your gray hair was cool, liberating, a sense of freedom. When it's a choice, I suppose that true. When it's forced upon you...not so much. A funny take on why gray is not the new blonde.

Do We Ever Feel Our Age

May 08, 2020 07:00 - 3 minutes - 18.6 MB

No one feels their age, we all know this. But Wendi asks the question...What happens when you pick apart the comment or compliment..."I can't wrap my head around the fact that you are so old, you don't look that old." What does it mean to you and...what does it mean to the person saying it.

Do We Ever Feel Our Age

May 08, 2020 07:00

No one feels their age, we all know this. But Wendi asks the question...What happens when you pick apart the comment or compliment..."I can't wrap my head around the fact that you are so old, you don't look that old." What does it mean to you and...what does it mean to the person saying it.

Episode 2 Do We Ever Feel Our Age

May 08, 2020 07:00 - 3 minutes - 20.3 MB

No one feels their age, we all know this. But Wendi asks the question...What happens when you pick apart the comment or compliment..."I can't wrap my head around the fact that you are so old, you don't look that old." What does it mean to you and...what does it mean to the person saying it.

The 5 with Wendi Cooper

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