Episode 12 Product Reviews -Sex Lies and Videotape

The 5 with Wendi Cooper

English - May 20, 2020 07:00 - 4 minutes - 22.6 MB - ★★★★★ - 6 ratings
Daily News News Comedy comedy entertaining inspiring marketing shortpodcasts wendicooper Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Episode 11 The Next Big Thing - Sonic Logos

Next Episode: Episode 13 Buzz Kill at Any Age

Reviews - 5 Stars - Endorsements

AKA: Sex, Lies and Video Tape

Why do we listen and trust a bunch of people who we have never met convince us to dig into our pockets to buy a product that they obviously are being paid to, I'll be kind, "feature".

Testimonials have always driven consumers to buy direct - but on TV they are regulated strictly by the FTC Guidelines.

But what about amazon.com, Target.com, BedBathandBeyond.com, all an open door to customer reviews - or "uncontrolled focus groups".

Why do we put so much weight into listening to a total stranger? And no reliable way to cross check if they even have a heart beat?

Instagram and Youtube influencers are making tons of cash endorsing products based on their social currency - but aren't they just "ads" in reverse?

BTW, This episode has been downloaded 80 Million times - it is the best episode ever recorded. 5.5 stars our of 5