Marketing: Maximizing Messages - Paul D. Lowe & Andrew Lenzo

Paul is joined once more by Andrew Lenzo the owner of 303 Media and host of The Lenzo Media Podcast to talk about how you can get your message out there, how do you share it and who you’re trying to share it to.

KEY TAKEAWAYS

Podcasting is a great way to get your message shared, but it’s just one branch of a tree. The first thing you need to look at are your strengths: Do you like to be on video or are you more comfortable being on audio only, do you have the bandwidth to create the content to get your message shared or do you need a team to create it for you?
There are so many different ways in which to share your message, obviously the internet is a huge place and there are a ton of free platforms that allow you to share your thoughts and information that could be valuable to other people looking for your services, or just looking to hear from you. You could create a podcast, a short video series on YouTube and share them through social media, creating blog posts or short articles for your audience to provide value for an issue they’re trying to solve.
There are so many people that I talk to off-camera where we have an authentic conversation and they’re calm and relaxed, they have a really good tone and are great at getting their point across. But as soon as I put a video camera in front of them they stiffen up and start stumbling over their words. I think it’s such an important skill to learn, especially for outspoken people, is to just be yourself in front of a camera, pretend like it’s not even there.
Look at the amount of resources you have and the amount of time you have to put into it, obviously your business and what it provides needs to come first, as does the value and authenticity of the content. But you should also be looking to build that platform. You don’t have to be on every social media platform, if you only have the time to build one, do one, but if you have the time and resources it’s important to share among as many markets as possible and really diversify the possibility of people coming to your show, your business’ website, your own personal website, etc.

BEST MOMENTS

‘There’s still room for text only, but video is the way things are moving forward.’

‘The two biggest search engines are Google and YouTube – where they search for ‘how to…’ videos and information on certain topics.’

‘I feel like you can have a somewhat successful business without having a social media platform, but it can increase your visibility and it can bring you more profits.’ 

‘It’s about making yourself as accessible as possible. You have to have multiple ways to bring in customers/listeners.’

VALUABLE RESOURCES

Paul’s Story: Emerging From The Forest (UK): https://www.amazon.co.uk/Emerging-Forest-Pain-Purpose-Mastering/dp/1719373272

Paul’s Story: Emerging From The Forest (USA): https://www.amazon.com/Emerging-Forest-Pain-Purpose-Mastering/dp/1719373272

Mastering The Game Of Life Book (UK): https://www.amazon.co.uk/Mastering-Game-Life-Paul-Lowe/dp/1782227679

Mastering The Game Of Life Book (USA): https://www.amazon.com/Mastering-Game-Life-Paul-Lowe/dp/1782227679

Speaking From Our Hearts Books: Volumes 1-3 (Available on Amazon)
World Game-Changers Group

ABOUT THE GUEST

Before the pandemic, Andrew and his friend Austin were working as journalists at their college newspaper. Often underfunded and overlooked by major players at the university, they were forced to think outside the box when it came to funding.

“How can we get the most exposure for stories that had, and still have, a major impact on people in the community without ruining the integrity of our publication?

Members of the community often used their paper to make major political and social decisions that have a huge impact on the direction of the city and its citizens.

“How can you make an informed decision when there’s no independent news outlet giving you the facts?”

That’s where 303 Media started. In the musky, dirty, and damp offices of King Hall. Since graduating, they’ve continued that promise to empower those who don’t think they have the resources to take the next step.

Today, small businesses are fighting for exposure more than ever. Small businesses make up 99.9% of all businesses in the United States, yet corporations account for 62% of all revenues.

Online review platforms, search engines, and social media are the customer’s go-to source for information when learning about a new business. 91% of customers will visit a store because of an online experience.

It’s not easy to stay competitive in this landscape, but 303 Media is sticking to the mission. 

Website: https://303media.net/ 

LinkedIn: https://www.linkedin.com/in/andrewlenzo/ 

ABOUT THE HOST

Paul has made a remarkable transformation from existing for many years in dark, desperate despair; to now living a really healthy, happy and fulfilling life.

From an early age, he was in the vice-like clutches of the demon drink and constantly embroiled within a dark cocktail of toxic beliefs, self-hate and destructive violence.

Along with his empathetic and dedicated team of world-class coaches and mentors, Paul’s purpose is deeply transformational:

Developing World Game-Changers…

He is extremely passionate about helping others to find their purpose, have a voice and ultimately, make a real difference.  

This has been built on a long and distinguished history of heart-centred coaching and mentoring.  He has also been responsible for raising significant amounts of funds for many charities and good causes around the world; positively impacting and inspiring thousands of children – mainly from challenging backgrounds – within the UK & worldwide.

Through this World Game-Changers podcast and books, he has been involved in – including being a best-selling co-author – Paul also helps others to get their own inspirational messages and stories out into the world; as well as offering support to many charitable organisations, in their development & fund-raising.

CONTACT METHODS

Tel: +44 (0) 7958 042 155

E-mail: [email protected]

Web: https://www.Paul-Lowe.com

Web: https://www.worldgamechangers.org/

Facebook: https://www.facebook.com/IamPaulLowe/

LinkedIn: https://www.linkedin.com/in/paul-d-lowe-7a78332a/