260: How to Use Content for Business Development
Be a Better Lawyer with Dina Cataldo
English - May 18, 2023 07:30 - 25 minutes - 49.1 MB - ★★★★★ - 30 ratingsMental Health Health & Fitness Society & Culture Philosophy attorney mindset dinacataldo lawfirm lawyer lawyerwellness legalpractice soulroadmap stress Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
This is going to be a fun episode.
I’m a total marketing geek, and I loved learning about marketing while I was starting to grow my business.
A lot of lawyers I work with own their own practices or are partners who get their time under control, and then they want to focus on building their practice.
Where are you with this right now?
Maybe you’re thinking about using content to build your business too.
Or maybe you’re already seeing it, but you’re not seeing the results you’d hoped for.
You might even have tried it in the past but have up because you thought it took too much time with too little return.
Wherever you are in this process, this episode is for you.
One of the first thing to keep in mind is that content is about service. It’s a long game.
You serve without expectation.
That doesn't mean that you don’t invite people to a consult.
It means putting in the work for months and being willing to not see results.
In this episode you’ll learn:
-- What content is (you may be surprised)
-- Why publishing regular content helps you AND your potential clients
-- The mindset you need BEFORE you publish any content.
Mindset is essential and is the foundation you want to build your content on. So we’re going to spend some time here.
I’m also going to give you questions to get you started thinking about content to create for your potential clients.
Listen to this episode of Be a Better Lawyer Podcast to begin using content to build your law practice and get inspiration to begin serving your people at a higher level.
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