Sam Fay - SVP Global Brand Strategy Guinness World Records

Sophisticated Marketers Podcast by LinkedIn

English - October 05, 2017 21:03 - 17 minutes - 24 MB - ★★★★ - 44 ratings
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Previous Episode: Tom Fishburne - Founder of Marketoonist

Next Episode: A CMO with “PR DNA”: Leadership Lessons and the Future of marketing with LinkedIn's Shannon Brayton

SVP Global Brand Strategy Guinness World Records Sam Fay joins the Podcast live from the LinkedIn Lab at Festival of Marketing in London to chat about the incredible story of the original of the best-selling book of all time and how brands are breaking records and leveraging Guinness in a fun and unique way to drive their content marketing strategies.