Sophisticated Marketers Podcast by LinkedIn artwork

Sophisticated Marketers Podcast by LinkedIn

73 episodes - English - Latest episode: over 5 years ago - ★★★★ - 44 ratings

The Sophisticated Marketer’s Podcast is hosted by Jason Miller, Sr. Content Marketing Manager leading global content for LinkedIn Marketing Solutions. Every two weeks Jason interviews marketing powerhouses from around the globe to bring you bleeding edge insights. He tackles the latest trends and topics that matter most to marketers and ties it all together with his unique rock ’n' roll flare. No fluff or frills, just real marketers talking about what matters most.

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Episodes

A Conversation with a LinkedIn Content Marketing Evangelist

October 15, 2018 20:45 - 28 minutes - 39.1 MB

LinkedIn’s own in house content, Claire Austin, expert joins the podcast to discuss the biggest challenges and opportunities on for brands both big and small on the platform.

Rules for (Marketing) Mavericks

October 15, 2018 20:42 - 54 minutes - 74.9 MB

Award winning teacher, (former) broadcaster, an education consultant, teacher trainer, public speaker, author and musician Phil Beadle joins the podcast in one of the most remarkable conversations around what it means to be a maverick and the lessons for marketers.

Social Engagement Lessons from an Actual Rock Star

October 15, 2018 20:33 - 58 minutes - 80.6 MB

Rock god and alleged hand model Jason Bieler (Saigon Kick, Owl Stretching) talks storytelling and social media’s changing rules of engagement.

The Origin of the Marketing Funnel, Swearing on Stage, and Engaging Through Remarkable Video Content with Drew Davis

August 10, 2018 16:58 - 1 hour - 88.5 MB

Bestselling author and internationally acclaimed keynote speaker Andrew Davis joins the podcast to discuss the surprising origins of the marketing funnel, creating remarkable video that connects, and swearing on stage. All along the way Drew shares many fun anecdotes from his remarkable career. Don’t miss this one folks!

Storytelling Lessons from a Singer-Songwriter featuring Anna Pancaldi

August 07, 2018 15:10 - 58 minutes - 80.8 MB

She’s one of the most exciting singer-songwriters on the scene – and a superb live performer – Anna Pancaldi shares songs, stories and insights on creativity and entrepreneurship kicking off the seventh season of The Sophisticated Marketer’s Podcast

The Lost Art of Branding with Scott Stratten, President of Unmarketing, Best Selling Author and Legendary Keynote Speaker

May 01, 2018 19:12 - 56 minutes - 78.2 MB

My favorite keynote speaker of all time, Scott Stratten, joins the podcast to discuss heavy metal camaraderie, why automated social sucks, the importance of building brand loyalty, and the best branding stories of all time. Listen in and get inspired by one of the best marketers on the planet. 

Axel Steinman VP of Sales for Bing Live from Advertising Week Europe 2018

March 21, 2018 20:54 - 27 minutes - 38.4 MB

VP of International Sales at Bing Axel Steinman joins the podcast live from Advertising Week Europe 2018 to discuss the future of search and the rise of Artificial Intelligence and what it means for marketers. 

Ball Street Co-Founder Matt Wilson Live from Advertising Week Europe 2018

March 21, 2018 18:57 - 35 minutes - 48.7 MB

Ball Street Co-Founder and LinkedIn Daily video creator joins the podcast to discuss how to build a successful video strategy, effectively engage an audience, and create remarkable long form content that drives results. Don't miss this conversation which is taking part LIVE in the heart of Advertising Week Europe. 

MediaCom's Chief Transformation Officer Sue Unerman - Live From Advertising Week Europe

March 20, 2018 19:51 - 35 minutes - 48.9 MB

MediaCom's Chief Transformation Officer and author of The Glass Wall joins the podcast to discuss success strategies for women, the state of diversity and inclusion and the business case for leveling playing field for gender equality once and for all. 

Oath Digital Prophet David Shing - Live from Advertising Week Europe

March 20, 2018 16:23 - 25 minutes - 35.3 MB

Digital Prophet David Shing (Shingy) joins the podcast LIVE from Advertising Week Europe to discuss the diversity in marketing, how to stand out with video marketing,  and what the future of branding looks like in an incredibly crowded space.

Mark Schaeffer on Authenticity, Content Shock 2.0, and Hard Truths for Digital Marketers

March 12, 2018 22:25 - 1 hour - 86.3 MB

Best-selling author, celebrated keynote speaker, and one of my favorite writers on the planet Mark Schaeffer joins the podcast to discuss hard truths for digital marketers, why authenticity is the most over used and abused word on the social web, the importance of personal branding and the current state of content shock and what marketers can do to beat it moving forward.

Long Version Andrei & Cammie

March 01, 2018 17:00 - 37 minutes - 51.1 MB

How Marketing and Sales Can Finally Align Once and for All

February 20, 2018 02:36 - 43 minutes - 59.6 MB

Creative Agency CEO Jack Kosakowski joins the podcast to discuss the biggest opportunities for marketing and sales to partner in 2018. Jack also dives into how to the importance of personal branding to grow your career, social selling, and why marketers should do a job swap with their sales counterparts. This is probably the most important conversation you can have as a marketer right now, so tune in and listen to the brilliant advice from Jack.

Bryan Eisenberg Keynote Speaker and Author of Amazon: So Easy a Lemonade Stand Can do It

January 15, 2018 05:00 - 50 minutes - 68.9 MB

Listen in as Bryan discusses the core principles around what makes Amazon so successful and the lessons that you can put into play with your own business or marketing strategy for taking a page out of their incredibly innovative playbook.

Anaplan CMO Maria Pergolino on Becoming a Marketing Leader

January 14, 2018 17:01 - 46 minutes - 64.6 MB

Maria hired me at Marketo back in 2011 and taught me everything I know about inbound marketing and marketing automation. Listen in as Maria and I chat about the golden days of marketing automation before she lays down the law with a refreshing look at account based marketing strategy,  sales and Marketing alignment, and what it takes to be a leader.  

How to Build an Audience with Video & Original Photography with Jared Polin aka FroKnowsPhoto.com

January 12, 2018 19:26 - 39 minutes - 54.3 MB

There’s never been more potential for leveraging video as a content marketing asset –and there’s nobody who knows more about using video to build a following than Jared Polin.

Storytelling Across Different Mediums & Futureproofing Your Business

December 05, 2017 23:44 - 41 minutes - 57.5 MB

Author, keynote speaker, and filmmaker extraordinaire Minter Dial joins the podcast to discuss storytelling across different mediums, how to future proof your business, what marketers need to know about Artificial Intelligence and Blockchain, and how to ultimately find your purpose.

Why B2B Marketers Need to Think (and work) Like Artists with Comedian Ron Tite

November 22, 2017 18:34 - 55 minutes - 75.7 MB

Is great marketing Art? Keynote speaker, author, and comedian Ron Tite joins the podcast to build the case for marketers to both think and work like an artist with specific, prescriptive advice to make an impact right away. Listen in as Ron delivers stellar advice for marketers in his unique way and shares the secrets of using comedy as a competitive advantage. Along the way Ron shares a story or two that is sure to have you laughing so hard that you'd be embarrassed to be sitting next to yo...

Night Ranger & Ozzy Guitar God Shares His Secrets for Leveraging LinkedIn For both Business & Branding

November 13, 2017 21:25 - 39 minutes - 54 MB

Brad Gillis is the iconic guitarist of Night Ranger and someone whose riffs everyone has hummed to themselves at one point or another. He’s also a living lesson in believing in yourself, and communicating your passion on LinkedIn. Tune in as Brad shares his secrets for connecting not only with his devoted fans on the professional network, but also to how he drives business opportunities. Along the way Brad shares a legendary rock n roll tale or two regarding your favorite classic songs.

A CMO with “PR DNA”: Leadership Lessons and the Future of marketing with LinkedIn's Shannon Brayton

October 23, 2017 20:22 - 34 minutes - 46.8 MB

LinkedIn’s CMO Shannon Brayton joins the podcast to discuss the evolving role of the CMO. Listen in for insights on the convergence of marketing and PR, the importance of leveraging social media for the C-Suites, and what the future of marketing looks like and how marketers can prepare. Plus, Shannon plays a spirited round of "Marketer vs. Rockstar."

Sam Fay - SVP Global Brand Strategy Guinness World Records

October 05, 2017 21:03 - 17 minutes - 24 MB

SVP Global Brand Strategy Guinness World Records Sam Fay joins the Podcast live from the LinkedIn Lab at Festival of Marketing in London to chat about the incredible story of the original of the best-selling book of all time and how brands are breaking records and leveraging Guinness in a fun and unique way to drive their content marketing strategies.

Tom Fishburne - Founder of Marketoonist

October 05, 2017 20:09 - 18 minutes - 25.1 MB

Founder of Marketoonist and Author of "Your Ad Ignored Here" joins the Podcast live from the LinkedIn Lab at Festival of Marketing in London to discuss cartoons, content, and his brand new book.

Disruption, Authenticity, & Diversity: Lessons from a Successful Female Entrepreneur

September 20, 2017 20:56 - 28 minutes - 39.7 MB

In Part 2 of our interview with Entrepreneur Lori Joyce, she lays it all on the line as she describes how to sell an idea and disrupt an industry. Lori also discusses her experience as being a female entrepreneur working in a traditionally male-dominated industry. Her journey is both inspirational and eye-opening while giving way to powerful lessons and insights for business leaders and marketers.

How to Break the Rules, Succeed in Business, and Start a (Cupcake) Revolution

September 20, 2017 16:23 - 32 minutes - 44.5 MB

Entrepreneur and reality TV star Lori Joyce joins the Podcast to tell the story of how she and her partner built a company and started a revolution by breaking the three most important rules of business. Listen in to Lori’s remarkable journey that began with the idea to start a cupcake bakery began while working at Ground Zero with her best friend. Lori shares how cultivating relationships opened the door for opportunity, how far people are prepared to travel for her cupcakes (you’d be surpr...

Seth Godin’s 7 life-changing ideas for marketers

September 06, 2017 16:47 - 43 minutes - 59.2 MB

It’s Season 6 of The Sophisticated Marketer’s Podcast – and we’re kicking off with a true marketing visionary. Here are Seth Godin’s seven life-changing ideas for marketers (and everyone else)

The Slow Journalism Movement and What it Means for Marketers as Publishers

April 08, 2017 18:00 - 43 minutes - 59.6 MB

Rob Orchard, co-founder of the slow journalism magazine Delayed Gratification (the most brilliant print magazine you will ever find) joins the podcast to discuss the current state of journalism, how to break through with remarkable stories, the power of infographics, artificially intelligent reporters, and what it all means for marketers in a world of branded content.  

Creativity, Storytelling & Building an Audience with Advertising Week's Bands

March 30, 2017 19:29 - 35 minutes - 48.4 MB

It's a special bonus edition of the podcast recorded live during Advertising Week Europe. I sat down in the LinkedIn LIVE activation area in the hear of the festival with three very different artists to discuss how they think about creativity and storytelling and the lessons for marketers. Listen in, get inspired, and have some fun as we get up close and personal with some incredibly talented artists that are poised to breakthrough the incredibly competitive musical landscape. 

Live from #AWEurope: Chatbots, AI and Machine Learning

March 24, 2017 09:17 - 20 minutes - 28 MB

Microsoft's Bing European Marketing Director Cedric Chambaz joins the podcast live from Advertising Week Europe to take a deep dive into the evolution of Artificial Intelligence, Chatbots and what it means for marketers and how they can utilize the technology now and prepare for the future.

Ravleen Beeston - Head of Sales BING UK at Microsoft

March 23, 2017 19:19 - 24 minutes - 33.3 MB

Adweek UK brings about some of the best minds in Marketing and we grabbed one of them, Ravleen Beeston, the Head of Sales BING UK at Microsoft. We talked about Voice Searches and how the next generation is really taking the lead on why this will put the final nail in the coffin of Keywords. 

How to Deal Effectively with Difficult People at Work

March 19, 2017 03:59 - 40 minutes - 55.8 MB

Dr. Jody Foster joins the podcast to discuss how to effectively deal with workplace conflict caused by what her new book refers to as The Schmuck in my Office. Listen in as Dr. Foster nails down the various types of personality traits that play heavily into office politics and how these dysfunctional interactions among coworkers can lead to workplace fiascos. Not only does she identify the problems, but she provides actionable tips for understanding schmucks as people, defines how to work wi...

How to be a better Presenter

February 26, 2017 10:12 - 50 minutes - 69 MB

Messaging strategist, speaker coach, and TEDx Cambridge Executive Producer Tamsen Webster joins the podcast to discuss how to be a better presenter, storyteller, and all around sophisticated marketer. From the secrets of a great TED talk to finding the best way to tell your brand's story, Tamsen breaks down her unique approach with a few fun stories along the way. 

Reinventing Yourself with James Altucher

January 29, 2017 12:48 - 41 minutes - 56.6 MB

Top LinkedIn Influencer, entrepreneur, chess master, Wall Street Journal best selling author James Altucher joins the podcast to discuss his latest groundbreaking book (and Jason Miller’s favorite book since Ignore Everybody) “Reinvent Yourself”.  This episode will change the way you look at life both personally and professionally and challenge you to become a better human being . 

Mastering B2B Global Content Marketing

January 12, 2017 00:43 - 45 minutes - 63 MB

Vice President of Marketing Integration at Schneider Electric Giuseppe Caltabiano joins the podcast to discuss how he uses the Big Rock content and turkey slices approach to content for driving real ROI, and how to master a cross-regional global content marketing strategy.  

Relevance, resilance & creativity with Twisted Sister's Jay Jay French Part 2

December 08, 2016 17:00 - 30 minutes - 41.4 MB

This is the second half of the interview with Twisted Sister founding member Jay Jay French. He talks about best and worst bands, and discusses how the Twisted Sister brand has stayed relevant for 40+ years.  

Relevance, resilance & creativity with Twisted Sister's Jay Jay French

December 07, 2016 17:00 - 30 minutes - 41.3 MB

Twisted Sister founding member Jay Jay French joins the podcast to discuss his remarkable career and how the Twisted Sister brand has stayed relevant for 40 plus years.  

Content and SEO: What Marketers Need to Know

December 06, 2016 13:35 - 38 minutes - 52.6 MB

SEO and Content Marketing expert Stacey MacNaught joins the podcast to discuss all things content marketing and search engine optimization. Stacey shares her formula for generating remarkable ideas for content along with creative ways to launch them for success.

Get More Done with Effective Time Management

November 23, 2016 08:36 - 40 minutes - 56 MB

Time management expert Clare Evans joins the podcast to discuss how to find the perfect work life balance, optimize your time, and get more done.

The Incredible Potential of Virtual Reality - with Mary Spio, Chief Visionary at CEEK VR

November 07, 2016 09:47 - 39 minutes - 54.3 MB

Deep space engineer and tech innovator Mary Spio joins the podcast to discuss all things Virtual Reality and how this revolutionary technology is changing the way we interact with the world around us and the potential it holds for marketers moving forward.

Reaching the C-Suites with Jon Watkins, Head of Content at Seven

October 15, 2016 10:37 - 42 minutes - 58.1 MB

F-bombs in the workplace, wacky interview questions, reaching the C-suites via social media and the return of Marketer or Rockstar. Jon Watkins, Head of Content at Seven joins the podcast for our best episode yet. 

Better Marketing With Dennis Yu and Logan Young from BlitzMetrics

October 14, 2016 04:54 - 51 minutes - 70.5 MB

Tune in to this episode as Dennis and Logan from Blitz Metrics and I discuss the marketing robot apocalypse, effective presentation styles, the right way to do personal branding, account based marketing vs. micro-targeting, and of course proving the ROI of social media once and for all.

Storytelling for B2B Marketers with Bernadette Jiwa

August 29, 2016 22:14 - 30 minutes - 41.8 MB

Best selling author Bernadette Jiwa joins the podcast to breakdown the essential elements of great storytelling for brands. She then shares some of her favorite examples of B2B marketers finding success using this strategy in their marketing and the lessons learned. 

How Improv can make you a better Marketer with Brian Carter

August 23, 2016 22:08 - 43 minutes - 60 MB

Marketing consultant extraordinaire and funny man Brian Carter joins the podcast to discuss setting boundaries, the value in live video, and why marketers need to take an improv comedy class. 

An Unthinkable interview with Unthinkable Podcast host, Jay Acunzo

August 06, 2016 01:41 - 42 minutes - 58.8 MB

Jay Acunzo joins the podcast to discuss his dislike of data and his love for creativity.

The Power of Personal Branding with Mitch Joel of Mirium

July 21, 2016 18:26 - 56 minutes - 77.3 MB

Mitch Joel,  President of Mirum – a WPP owned digital marketing agency, joins the podcast to discuss all the rage around PokemonGo, how his background as a music journalist plays into his role as a marketer, the power of LinkedIn, and the importance of personal branding. 

Scott Donaton, Chief Content Officer at Digitas

June 24, 2016 23:28 - 26 minutes - 36.7 MB

Scott Donaton, Chief Content Officer at Digitas joins the podcast to discuss the evolution of Cannes Lions, the future of branded content, and B2B marketing's place at the International festival of creativity.

Billie Whitehouse on the real potential of wearables

June 23, 2016 23:13 - 16 minutes - 23.4 MB

She’s landed a Silver Lion for helping lovers touch over the web, she wants to give football fans the feeling of scoring – and she loves the movie Tank Girl. An interview with the Wearable Experiments co-founder isn’t your run-of-the-mill tech chat.

Daniel Bonner from Razorfish

June 21, 2016 21:00 - 32 minutes - 45 MB

Razorfish Global Chief Creative Officer Daniel Bonner cracks the code on creativity, literally. Bonner joins the podcast live from Cannes Lions to break down the data behind the makings of an award winning Cannes Lions campaign. The results of this groundbreaking research will change the way you think of creativity.

David Shing, AOL Digital Prophet

June 21, 2016 16:00 - 31 minutes - 43.4 MB

David Shing (Shingy) AOL's Digital Prophet discusses the future of marketing: AI, Virtual Reality, Drones, how to be creative, talent brand, and the best things he's seen at the 2106 Cannes Lions. 

How to be Funny in B2B

June 08, 2016 13:50 - 42 minutes - 59 MB

Cisco's Creative Director and the funniest man in B2B marketing Tim Washer joins the podcast. Listen in as we distill the elements of comedy and improv and how they can be applied to modern B2B marketing for success. Along the way Tim shares some anecdotes from his time studying under Amy Poehler and writing for SNL, Conan, The Onion and more. 

Dave Thomas, Senior Director of Inbound Marketing at Leadspace

June 01, 2016 17:52 - 33 minutes - 46.4 MB

Dave Thomas, Senior Director of Inbound Marketing at Leadspace, joins the podcast to discuss predictive analytics, why marketing technology fails and how to fix it, and B2B marketing lessons from Radiohead.

Guests

Mitch Joel
1 Episode
Sally Hogshead
1 Episode
Seth Godin
1 Episode