A CMO with “PR DNA”: Leadership Lessons and the Future of marketing with LinkedIn's Shannon Brayton

Sophisticated Marketers Podcast by LinkedIn

English - October 23, 2017 20:22 - 34 minutes - 46.8 MB - ★★★★ - 44 ratings
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Previous Episode: Sam Fay - SVP Global Brand Strategy Guinness World Records

Next Episode: Night Ranger & Ozzy Guitar God Shares His Secrets for Leveraging LinkedIn For both Business & Branding

LinkedIn’s CMO Shannon Brayton joins the podcast to discuss the evolving role of the CMO. Listen in for insights on the convergence of marketing and PR, the importance of leveraging social media for the C-Suites, and what the future of marketing looks like and how marketers can prepare. Plus, Shannon plays a spirited round of "Marketer vs. Rockstar."