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70 Percent Happens Before the Call
Smart Cleaning School
English - March 16, 2020 05:00 - 14 minutes - 9.75 MB - ★★★★★ - 35 ratingsEntrepreneurship Business Education Courses solo cleaning school start cleaning business cleaning business cleaning mom cleaning house cleaning business new cleaning business smart goals goal setting solo cleaner Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In Marcus Sheridan's "They Ask You Answer", the author makes a powerful statement. "On average, 70% of the buying decision is made before the prospect talks to the company." This is amazing news.
I have a solo cleaning marketing system with 5 key steps: "Profile to Win", "Creative Marketing", "Using the Phone as a Filter", "Art of the Estimate", and "7 Strategies to Close the Sale". As a system, these lessons help to activate your sales funnel to filter the wrong clients out and the right, high paying clients in. Without realizing it, I have been incorporating Marcus's 70% Rule for years. This book and this one statement from Marcus makes me realize to a much deeper level that my "winning" system of 5 steps is 70% "Profile to Win" & "Creative Marketing" and 30% from the other three. I had no idea how vital the first two were. I knew they were important, but not this much!
If you want to access my system, it's available through our premium membership.