Social Triggers Insider with Derek Halpern
23 episodes - English - Latest episode: over 5 years ago - ★★★★★ - 363 ratingsSmart entrepreneurs who want to use the web to attract leads and make sales must master the fields of psychology and human behavior. And Social Triggers Insider helps them do just that. On the show, Derek Halpern from Social Triggers features world-class researchers, professors from top universities, New York TImes Best-selling authors, and then he breaks down their insights into easy-to-implement action plans for entrepreneurs who leverage the web to grow their business. You can expect to learn cutting edge marketing tactics, deep psychological insights, how to persuade people to buy your products and services, social media marketing tips, email marketing strategies, and various other online marketing strategies that are VITAL for thriving in today's overcrowded marketplace.
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Episodes
How Street Artist Marc Ecko Launched A Billion Dollar Clothing Company
January 01, 2019 16:06Today I’m pumped to share the unusual story behind how Marc Ecko turned his love of street art into a billion dollar clothing company. You see, like most artists, he got the “itch” early on, but he abandoned his craft for a much more stable career move – pharmacy school. He didn’t last long though, […]
There are 2 types of passion: One is good. The other is very bad.
March 27, 2017 15:36There are 2 types of passion: One is good. The other is very bad. I invited Adam Alter, NYT best-selling author, and professor at NYU, to explain the difference. I find myself walking the line between these “good” and “bad” passions. Especially when it comes to my business. You may notice the same thing. So, […]
The psychological reason why you should sell what you know
September 07, 2016 07:15Before I got started packaging up my skills and expertise as online courses, I had a HUGE mental block standing between me and my success. I kept telling myself, “Why would anyone buy this? If they just buy these books, read these sites, and start testing things on their own, they’ll be able to figure […]
Tim Ferriss On Suicide, Fear of Failure, And The Secret to Success
May 05, 2015 12:54Tim Ferriss thought about killing himself… …Now he’s a best-selling author, wildly successful investor, and entrepreneur. On this new podcast, for the first time ever, Tim Ferriss talks about his troubled beginnings — and how he became the Tim Ferriss we know today. And you can listen to the whole thing for free. We go […]
HA! You won’t BELIEVE what this guy did at dinner. And that’s why he’s successful.
March 20, 2014 18:48I recently read Adam Braun’s new book, “The Promise of a Pencil(affiliate link)” And let me tell you – it was GREAT. I could spend this whole blog post raving about how great the book is… …But instead, I’m going to share just one story inside his book that SHOCKED me (and I’m not easily […]
There are three types of people – who are you?
November 18, 2013 15:04According to Adam Grant, the New York Times best-selling author of “Give and Take,” there are three types of people in the world. Givers. Takers. And Matchers. Which one are you? And does it matter? As you’ll soon see, the answer is YES. The most successful people in the world are Givers. But some of […]
You can’t make everyone happy – stop trying
October 21, 2013 17:07This past weekend, the day before I was set to give the closing keynote at the financial bloggers conference, a woman walks up to me, interrupts my conversation, and says, “I won’t be at your talk tomorrow, but don’t be a douche.” “Oh?” I said. And she went on. “I don’t subscribe to your site, […]
Crazy magician shares GREAT marketing and psychology tactics
October 07, 2013 13:37A few weeks ago, I was browsing a book store – yes, I still do that – and I stumbled on this book called “Fooling Houdini” by Alex Stone. The title grabbed me by throat and said, “Take me home.” So I did. As I started reading the book, I realized something: I needed to […]
Use this framework – close your next client (the return of the Social Triggers podcast)
September 23, 2013 16:27When you break down some of the best sales pitches, you’ll notice something that can change your business. You’ll notice that being GREAT at sales has nothing to do with “natural talent.” (As far as I know, there’s no “sales gene.”) Instead, when you break down the pitch, you’ll find that the world’s greatest salesmen […]
How to Make Better Decisions In Life And Work
April 01, 2013 14:24A few weeks ago, this guy asked me “Should I quit my job to start my own business?” This guy, and many other people who read Social Triggers, need help making tough decisions just like this. Decisions like: “Should I quit my job?” “Should I start a business?” “Should I invest in my education?” “Should […]
Viral marketing secrets revealed by Ivy League professor Jonah Berger
March 07, 2013 17:42What’s the secret to successful viral marketing? An Ivy League professor, Jonah Berger, released a new book this week called Contagious: Why Things Catch On< And in this book, he reveals a simple framework that you can use to make your content and products go viral. (That means you'll be able to entice your readers […]
To Sell is Human by Dan Pink (Free Audio Download)
January 03, 2013 16:14This guy spits in the face of “old school sales tactics,” and I’m happy that he did it. Here’s the deal: We live in a world where we’re all in sales. You. Me. Everyone. Whether we’re trying to convince our bosses to give us a raise, persuade our children to do their homework, enticing investors […]
The science of making—and breaking—habits (with Charles Duhigg)
December 21, 2012 17:48With the new year fast approaching, I’m setting some new goals for myself, and I’m sure you are, too. My New Year’s resolutions include breaking some of my annoying habits and making some useful ones. How will you keep your New Year’s resolutions this year? Well, that’s why I invited the New York Times best-selling […]
The simple path to becoming a highly-paid expert (new podcast with Tim Ferriss)
November 19, 2012 17:39Before you become a highly-paid expert, you must first BE an expert. Yep… That means you can’t “fake it til you make it,” but instead, you’ve got to be a REAL expert. “How?” Ever since Malcolm Gladwell released Outliers, the world believes it takes 10,000 Hours or 10 years to become an expert. But what […]
How to Eliminate “Wallet Closing Words” From Your Emails, Sales Pages, and Speech
July 31, 2012 16:19There are words that REPEL your customers… Words that stop them—dead in their tracks—from buying whatever it is you’re selling. Words that are so prevalent that you’ll be SHOCKED to hear that they’re HORRIBLE when it comes to communicating with your prospects and customers. But today, on Social Triggers Insider, you’ll see what those words […]
How to Create Great Presentations (tips from the CEO of the top presentation design firm)
June 04, 2012 15:24If you think, “Derek, I’ll never have to give a presentation,” consider this: You may have to land a big client, create a compelling sales video, speak at a huge conference, or go on a job interview… …It doesn’t matter. Each scenario requires a presentation, and if you want to get what you want, you […]
Why We Buy What We Can Get For Free
April 30, 2012 16:06Today I’m super excited to introduce the latest edition of Social Triggers Insider. You’ll learn: Why people buy what they can get for free Why you should design your website for the “Homer Simpsons” of the world Why people overvalue their work (better known as the Ikea Effect) And much, much, more In addition to […]
The #1 Sales Killer On Your Site—And How to Get Rid Of It For Good
March 21, 2012 16:55How would you enjoy suddenly having an influx of people, “chomping at the bit,” ready to buy whatever it is you’re selling? It would be insanely great! But what holds those people back… preventing you from experiencing the surge that you deserve… is something that I believe 95% of people (and businesses) suffer from. I […]
Why People Bought The White iPhone… When They Wanted The Black One
February 29, 2012 17:53Back when the iPhone 3G first came out, people had two options: They could buy the black iPhone or the white iPhone. You may think people made their decision based on their color preference, but as you’ll soon find out, it’s not that simple. When people buy products, the reason why they buy is mysterious […]
How These 3 Small Tweaks Lead to Lasting Results (with Timothy Wilson)
February 09, 2012 17:51No matter what you do, you’re in the business of changing behavior. If you’re looking to sell products and services, you’ve got to get your target customers to switch from their trusted brands to your brand. And if you’re looking to improve yourself on a personal level, you’ve got to change your own behavior. Question […]
How People Make Decisions (and How it Helps You Grow Your Business)
January 26, 2012 15:30What makes people buy one product over another? Why is discounting HORRIBLE for your business? Or, more broadly speaking, how do people make ANY decision? The answer lies inside your brain… …and to help you understand how it works, I’ve got the New York Times best-selling author Jonah Lehrer on the latest edition of Social […]
How to Charge 100X More Than Your Competition (Interview with Ramit Sethi)
January 12, 2012 17:03How can you charge what you’re worth and get it? You could slap a price on your product (or service) and hope for the best… …or you can take matters into your own hands, and watch customers LINE UP to buy your products. I know you prefer the latter, and that’s why you’ll love the […]
How to Get Major Media Coverage For Your Business with No Connections
January 05, 2012 19:56Getting featured in the media is GREAT for credibility, traffic, and sales. And you can do it WITHOUT CONNECTIONS. Here’s how… How the “Drafting Technique” Helps You Score Loads of Press, Traffic, and Links What an unfortunate freeze frame, right? Quick, press play! How Bad Press Destroys—and Skyrockets—Sales Now let’s say you land that press, […]