Social Media Lab
147 episodes - English - Latest episode: over 2 years ago - ★★★★★ - 83 ratingsThe Social Media Lab is powered by Agorapulse. Scott Ayres, the Content Scientist, busts the myths, rumors and stories of social media marketing with SCIENCE!
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Episodes
What's the magic number of hashtags to use on Instagram and Twitter?
December 05, 2018 02:48 - 8 minutes - 17.5 MBIt turns out each network has its own sweet spot when it comes to the number of hashtags you should include in each post for the best performance. We've found that sweet spot on Instagram and Twitter!
Can emojis really boost your tweets by 25%?
November 06, 2018 20:00 - 8 minutes - 16.2 MBWe ran across a study which claims adding emojis to tweets can boost their performance by 25%. We ran our own test and discovered something totally different.
Retesting Facebook and 3rd Party Apps
October 22, 2018 22:05 - 6 minutes - 13.4 MBWill 3rd party publishing tools have a negative impact on your Facebook reach in 2018? Let's find out!
Is 280 Characters Better Than 140?
October 09, 2018 18:24 - 6 minutes - 13.3 MBAre your Tweets TLDR or is more really better? Let's find out on today's Social Media Lab.
Using LinkedIn Hashtags on Posts - Does it matter?
September 24, 2018 23:39 - 7 minutes - 15.5 MBWill posting hashtags boost your LinkedIn performance like the other networks? Let's find out on today's Social Media Lab.
Is Facebook Reach Really Declining? We Looked at 30k Pages to Find Out!
September 12, 2018 12:00 - 21 minutes - 39.9 MBFacebook Pages in some industries are actually reaching more people since the Facebook Reachpocalypse! We're analyzing reach across 30,000 active Facebook pages and the results may surprise you a little!
Instagram Carousels are damaging your performance
August 29, 2018 15:11 - 6 minutes - 13.1 MBThey're a cool feature, but they can have a significant negative impact on your Instagram performance. More details on today's episode.
A quick study on User Generated Content - is there value in it?
August 14, 2018 16:22 - 6 minutes - 13.9 MBHow does user generated content affect each aspect of your engagement metrics?
Is Twitter Promote Worth a Benjamin?
July 31, 2018 16:11 - 11 minutes - 21.9 MBTwitter claims it can get you 30 new followers and reach 30,000 more people for a hundred dollar bill. But, can they?
Do Instagram Carousels Raise Engagement? (Rebroadcast)
July 25, 2018 21:17 - 16 minutes - 30.8 MBInstagram carousels are a cool feature with lots of possible uses but, how well do they perform? WE conducted rigorous tests to find out.
30 Hashtags on Instagram Posts - Yes or No?
July 09, 2018 15:59 - 12 minutes - 24 MBIs there a magic number of Hashtags we can put in our posts to get maximum performance on Instagram? We found 2 and we have proof!
Will Negative Facebook Ad Comments Hurt Ad Performance?
June 27, 2018 17:49 - 14 minutes - 19.6 MBWill users leaving positive and negative comments on our Facebook ads increase the amount of clicks and conversions? We have data you'll want to see!
Should Instagram Hashtags be in the Post or Comments?
June 12, 2018 19:25 - 14 minutes - 13.1 MBHashtags are crucial to your Instagram content strategy, but should you include them in the post, or bury them in the comments?
Scientific Proof on the Follow/Unfollow Strategy: Instagram & Twitter
May 28, 2018 14:34 - 14 minutes - 27.4 MBIt's an old tactic. Following other Twitter or Instagram users in order to get a follow back then, unfollowing them. We tried and the results were NOT what we expected.
Scientific Proof on the Follow/Unfollow Strategy: Instagram & Twitter
May 28, 2018 14:34 - 14 minutes - 27.4 MBIt's an old tactic. Following other Twitter or Instagram users in order to get a follow back then, unfollowing them. We tried and the results were NOT what we expected.
Surprise! Your Facebook Live videos aren't performing as well as you think
May 14, 2018 16:16 - 14 minutes - 28.6 MBAre people really watching your Facebook Live and uploaded videos? Today's results might surprise you and sting a little.
Facebook Video Ads Perform Better Than YouTube Ads. Or Do They?
April 30, 2018 20:12 - 15 minutes - 29.5 MBFacebook ads are becoming more expensive and YouTube's popularity is on the decline. Is this an opportunity for advertisers? You may be surprised by our results as Scott compares Facebook and YouTube ad performance.
Madalyn Sklar - Are Twitter chats worth the effort in 2018?
April 25, 2018 14:01 - 18 minutes - 35.6 MBAre Twitter chats worth the effort in 2018? Madalyn Sklar joins us to find out!
Comparing Engagement on Facebook Live vs Uploaded Videos
April 18, 2018 03:42 - 19 minutes - 36.6 MBDoes Facebook Live really live up to all the hype? We're comparing data to find out on this Social Media Lab episode.
Facebook Photos w/links or Formatted Links? An interview with Mike Gingerich
April 03, 2018 00:41 - 16 minutes - 30.6 MBMike Gingerich joins us in this experiment to discover the best way to drive organic traffic from the Facebook newsfeed to your website.
Facebook Photos w/links or Formatted Links? An interview with Mike Gingerich
April 03, 2018 00:41 - 16 minutes - 30.6 MBMike Gingerich joins us in this experiment to discover the best way to drive organic traffic from the Facebook newsfeed to your website.
Does Visitor Time On Your Website Make for Better Ad Traffic?
March 27, 2018 19:00 - 12 minutes - 23.3 MBAre visitors who spend more time browsing your website more likely to click on your Facebook ads and convert? If so, at what cost? Jason How joins us for another paid ads experiment.
Is Evergreen Content Dead on Twitter?
March 13, 2018 19:00 - 11 minutes - 21.5 MBEvergreen content is all the controversy these days. Will repeated tweets really benefit your business? What about the risk of losing followers? Let's find out!
Melonie Dodaro on LinkedIn Post Types: Which One Performs Best?
March 06, 2018 15:42 - 10 minutes - 20.7 MBMelonie Dodaro, the world's most sought after LinkedIn consultant joins us to find out which type of content performs the best on the professional network LinkedIn.
Instagram Stories vs Feed ads. Which is more effective at driving traffic?
February 27, 2018 21:35 - 14 minutes - 27.3 MBHave you tried running Instagram ads in the Stories format? We did! Jason How helped us compare their performance against ads in the feed and the results were pretty drastic!
Do Facebook Posts Following a Boosted Post Have More Organic Reach?
February 15, 2018 22:20 - 13 minutes - 26.2 MBDespite much criticism, the Facebook boost button is widely used, and the topic of many rumors. Who should use the boost button and how will it affect your reach? Let's find out together.
Will Sending a Facebook Ad to a Blog or Landing Page Get More Trials?
February 12, 2018 18:07 - 12 minutes - 24.7 MBJason How joins us to see which option is better for our Facebook ads traffic.
Will Republishing Evergreen Content on Facebook Hurt Reach?
February 06, 2018 20:37 - 12 minutes - 24.5 MBToday we're reviewing an experiment from Mike Alton's Social Media Hat to discover if republishing evergreen content on Facebook is still a viable strategy.
Snippet - What's the business value of emojis on Instagram?
January 30, 2018 17:21 - 7 minutes - 14.4 MBDo emojis have a tangible business value on Instagram? In this short episode, we analyze over 5.5 million posts with our friends at Quintly to find out.
Ian Anderson Gray - Is Twitter penalizing 3rd party apps?
January 23, 2018 16:00 - 16 minutes - 31.9 MBWill 3rd party publishing tools have a negative impact on your Twitter impressions? Ian Anderson Gray joins us to find out!
Jeff Bullas case study
January 19, 2018 18:40 - 15 minutes - 29.6 MBWe tore through 3 months of data from one of the most successful Twitter business profiles in the world to find out if evergreen content is still useful.
Social Media Lab 2017 Wrap-up & Review
December 19, 2017 22:09 - 45 minutes - 103 MBToday we're going behind the scenes to discuss why we started the Social Media Lab, the challenges along they way and our results so far.
Are Facebook video ads really superior to photo ads?
December 04, 2017 20:00 - 14 minutes - 27.3 MBA lot of influencers certainly think so. Jason How joins us to find out, on today’s social media lab.
Rebroadcast - Do 3rd party tools have a negative effect on your Facebook reach?
November 29, 2017 03:17 - 19 minutes - 37.5 MBWill 3rd party publishers like Hootsuite, Sproutsocial, Buffer and Agorapulse have a negative impact on your Facebook reach? Everyone has an opinion. We have facts, and we used the scientific method to find them.
Should you direct Facebook ads traffic to a site you don't own?
November 15, 2017 00:51 - 11 minutes - 23 MBYou have a great product that customers love and one day, someone influential writes about it. The result- lots of visibility that you can't track or retarget. Jason How joins us to test replicating an influencer's article on our site, then driving traffic from a Facebook Ad to it.
Should you join an Instagram Pod?
November 07, 2017 15:02 - 23 minutes - 44.3 MBJenn Herman, award winning blogger and renown Instagram expert asked us to test Instagram pods to see if they really boosted impressions. Should you join an Instagram pod? Let's find out!
How many hashtags will get you the most engagement on Instagram?
October 30, 2017 15:16 - 13 minutes - 24.9 MBWe all know that posting with hashtags can boost your reach and engagement on Instagram. We even conducted a test to prove it. But, how many hashtags should you post? Is there a magic number? Let's find out!
Should you switch to an Instagram business account?
October 25, 2017 13:32 - 16 minutes - 30.3 MBInstagram business accounts provide you with some additional tools and benefits, but is there a downside and how will it affect you? Let's find out!
Facebook vs Google Re-targeting, which one Converts Better?
October 17, 2017 19:44 - 12 minutes - 24 MBFacebook and Google have the largest advertising networks available, but which one converts better? Let's find out on today's social media lab.
Facebook Live vs Recorded Video vs Photos vs Links: Which one has higher Reach and potential?
October 10, 2017 19:00 - 19 minutes - 36.1 MBFacebook Live is all the rage these days, but will it perform as well as other types of content on Facebook? Let's find out!
Better To Send Quora Ads Traffic To A Blog Post Or A Landing Page?
October 03, 2017 19:00 - 15 minutes - 29.7 MBQuora Ads can lead to massive ROI. But should you send that traffic to a blog post or a landing page? We'll dig into the numbers and tell you.
Will Cross-posting from IG to FB = more engagement?
September 26, 2017 15:00 - 11 minutes - 22.2 MBHave you heard some influencers have theorize that cross-posting from Instagram to Facebook will improve Facebook engagement? We have too, and we conducted tests to find out.
Do Instagram Carousels = higher reach?
September 12, 2017 20:15 - 15 minutes - 30.1 MBInstagram carousels are a cool feature with lots of possible uses but, how well do they perform? We conducted rigorous tests to find out.
Can You Really Get 100 Instagram Followers (for Free) in 24 Hours?
September 06, 2017 00:18 - 23 minutes - 45 MBWe sought out to test a strategy we found that claimed to get us 100 Instagram followers in 24 hours, for free. Were they right or wrong?
Twitter Cards vs. Images
August 10, 2017 20:49 - 10 minutes - 19.5 MBTwitter is one of the most difficult networks to get engagement on and everyone has an opinion on the best way to it. We're using the scientific method to pitch Twitter Cards against Tweets with images and analyzing the engagement results.
Will posting with hashtags = more engagement?
August 10, 2017 20:42 - 14 minutes - 27.6 MBWill posting with hashtags really increase your reach and engagement? If so, by how much? We're using the scientific method to find out.
Do 3rd party tools have a negative effect on your Facebook reach?
August 10, 2017 20:36 - 19 minutes - 36.8 MBWill 3rd party publishers like Hootsuite, Sproutsocial, Buffer and Agorapulse have a negative impact on your Facebook reach? Everyone has an opinion. We have facts, and we're using the scientific method to find out. For real.