Social Media Lab
147 episodes - English - Latest episode: over 2 years ago - ★★★★★ - 83 ratingsThe Social Media Lab is powered by Agorapulse. Scott Ayres, the Content Scientist, busts the myths, rumors and stories of social media marketing with SCIENCE!
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Episodes
What Length of Videos are BEST for Social Media? Part 3 of 5 with Daniel Glickman from Wave.Video
July 29, 2020 11:00 - 7 minutes - 6.93 MBIn part 3 of our 5 part series with Daniel Glickman, CMO of Wave.Video, we discuss how the ideal length of videos on social media. The Social Media Lab is hosted by Scott Ayres, and powered by Agorapulse. Busting the myths, rumors and stories of social media marketing, with SCIENCE!
What Is Wave.Video Currently Testing: Part 2 of 5 with Daniel Glickman from Wave.Video
July 28, 2020 11:00 - 10 minutes - 9.63 MBIn part 2 of our 5 part series with Daniel Glickman, CMO of Wave.Video, we discuss how they test and come up with new features for their product. The Social Media Lab is hosted by Scott Ayres, and powered by Agorapulse. Busting the myths, rumors and stories of social media marketing, with SCIENCE!
What Data Influences Feature Changes at Wave.Video: Part 1 of 5 with Daniel Glickman, CMO of Wave.Video
July 27, 2020 11:00 - 11 minutes - 10.6 MBThis is part 1 of my interview with Daniel Glickman, CMO of Wave.Video. In this episode we explore how date influences changes at Wave.Video. The Social Media Lab is powered by Agorapulse, busting the myths, rumors and stories of social media marketing, with SCIENCE!
Will Reddit Ads Beat Instagram Ads In The CPC Race?
July 22, 2020 12:00 - 11 minutes - 12.7 MBSo far in the Social Media Lab, we have found that Reddit ads resulted in a lower cost per click (CPC) when compared to both Twitter and Facebook ads. Now, we will compare Reddit ads to Instagram ads to see how they stack up. The Social Media Lab is powered by Agorapulse, hosted by Scott Ayres.
What Role Does SEO Have on YouTube? Part 5 of 5 with Scott Simson
July 17, 2020 12:00 - 9 minutes - 12.5 MBDoes SEO matter when it comes to YouTube? Find out what Scott Simson from Video Marketing World has to say about it in this episode of Social Media Lab LIVE!!! The Social Media Lab is powered by Agorapulse and busts the myths, rumors, and stories of social media marketing with SCIENCE!
How do you measure the data for Suggested and Recommended views? Part 4 of 5 with Scott Simson
July 16, 2020 13:00 - 3 minutes - 4.93 MBFind out how to evaluate and measure your Suggested and Recommended YouTube data with Scott Simson. The Social Media Lab busts the myths rumors and stories of social media marketing with SCIENCE!
How To Get Your YouTube Videos Suggested and Recommended: Part 3 of 5 with Scott Simson
July 15, 2020 17:00 - 12 minutes - 16.5 MBThis is part 3 of 5 with Scott Simson from Video Marketing World. In this episode we cover how to get your YouTube videos onto the Suggested and Recommende list. The Social Media Lab busts the myths, rumors and stories of social media marketing with SCIENCE!
Examples of Suggested and Recommended Views on YouTube: Part 2 of 5 with Scott Simson
July 14, 2020 12:00 - 15 minutes - 21.7 MBWhat gets your YouTube video into Suggested and Recommended? Scott Simson from Video Marketing World shares some examples for us in this 2 part of our 5 part series. The Social Media Lab is powered by Agorapulse, hosted by Scott Ayres, busting the myths, rumors and stories of social media marketing with SCIENCE! Read all of our experiments here.
What is Suggested & Recommended Views on YouTube? Part 1 of 5 with YouTube Expert Scott Simson
July 13, 2020 14:59 - 11 minutes - 15 MBThis is part 1 of a 5 part series of Scott Ayres' interview with YouTube expert Scott Simson. We're talking all about YouTube Suggested & Recommended views, and how you can get on that list. The Social Media Lab is powered by Agorapulse, busting the myths, rumors and stories of social media marketing, with science. Check out our experiments at Social Media Lab.
What Analytics Matter for Businesses: Part 5 of 5 with Eddie Garrison
July 10, 2020 12:00 - 7 minutes - 10.5 MBEddie Garrison shares in this 5 part podcast series what analytics matter for businesses. What should you measure? What should you pay attention to? The Social Media Lab busts the myths, rumors and stories of social media marketing with SCIENCE!! Read all of our experiences here: https://www.agorapulse.com/social-media-lab/
What Analytics Matter for Businesses: Part 4 of 5 with Eddie Garrison
July 09, 2020 13:00 - 8 minutes - 12.1 MBEddie Garrison shares in this 5 part podcast series what analytics matter for businesses. What should you measure? What should you pay attention to? The Social Media Lab busts the myths, rumors and stories of social media marketing with SCIENCE!! Read all of our experiences here: https://www.agorapulse.com/social-media-lab/
What Analytics Matter for Businesses: Part 3 of 5 with Eddie Garrison
July 08, 2020 11:00 - 8 minutes - 11.8 MBEddie Garrison shares in this 5 part podcast series what analytics matter for businesses. What should you measure? What should you pay attention to? The Social Media Lab busts the myths, rumors and stories of social media marketing with SCIENCE!! Read all of our experiences here: https://www.agorapulse.com/social-media-lab/
What Analytics Matter for Businesses: Part 2 of 5 with Eddie Garrison
July 07, 2020 12:00 - 13 minutes - 17.8 MBEddie Garrison shares in this 5 part podcast series what analytics matter for businesses. What should you measure? What should you pay attention to? The Social Media Lab busts the myths, rumors and stories of social media marketing with SCIENCE!! Read all of our experiences here: https://www.agorapulse.com/social-media-lab/
What Analytics Matter for Businesses: Part 1 of 5 with Eddie Garrison
July 06, 2020 18:00 - 10 minutes - 14.4 MBEddie Garrison shares in this 5 part podcast series what analytics matter for businesses. What should you measure? What should you pay attention to? The Social Media Lab busts the myths, rumors and stories of social media marketing with SCIENCE!! Read all of our experiences here: https://www.agorapulse.com/social-media-lab/
How To Grow a Facebook Live Video Show
June 15, 2020 16:30 - 9 minutes - 13.3 MBAre you confused on how to best grow a Facebook Live video show? Our Content Scientist, Scott Ayres, shares how we've grown the Social Media Lab LIVE show to be one of the most well-know social media marketing live shows in the industry, featured at Social Media Marketing World 2019! You can read the full post here: Growing a Facebook Live Show The Social Media Lab is powered by Agorapulse and is busting the myths, rumors and stories of social media marketing, with science.
Should You Boost Your Facebook Live Replays?
May 12, 2020 19:59 - 9 minutes - 18.9 MBAll Facebook Live videos are organic because Facebook does not allow you to advertise live video before it airs. Facebook does, however, allow you to Boost that video after it's over. Will boosting live video replays actually get beneficial results? Or, will it just inflate the view count? Let's find out, on today's Social Media Lab. About the show: Meet the mythbusters of the social media marketing ecosystem. The Social Media Lab spends thousands of dollars every month to scientifically test...
Are Reddit Ads More Cost Effective Than Twitter Ads?
April 29, 2020 17:03 - 10 minutes - 20.9 MBYou might wonder, “Why should I advertise on Reddit?” Most marketers have ignored the platform. 41% of Reddit users do all or almost all of their shopping online, compared to only 24% of those surveyed that are non-Reddit users, according to Civic Science. In a previous Social Media Lab experiment, we found that Reddit ads had a much lower CPC than Facebook ads. Today, we’ll compare those same Reddit ads to Twitter ads. Will Reddit win again? Read the full post here https://www.agorapulse.c...
Are Facebook Mobile Ads Really Better Than Desktop Ads?
April 22, 2020 00:11 - 8 minutes - 17.2 MBA whopping 79% of Facebook users only access Facebook via mobile devices and 19% of Facebook users access the network via both phones and computers. In today’s Social Media Lab experiment we’ll test Facebook mobile ads vs desktop to see which one performs better. Our Hypothesis: Facebook mobile ads have a lower CPC and result in more link clicks than desktop ads. Read the full post here https://www.agorapulse.com/social-media-lab/facebook-mobile-ads-vs-desktop-ads/ About the show: Meet the ...
Wide or Square Image Ads on Twitter- Which is Best? ($1000 Experiment)
April 01, 2020 13:00 - 5 minutes - 12.1 MBDoes the aspect ratio of your Twitter ads really matter? It turns out, it does by a landslide. Twitter reported 885 million in ad revenue in Q4 2019, In this episode, we'll cover some important details you'll need to know when you're advertising on Twitter. Read the full post here: https://www.agorapulse.com/social-media-lab/ About the show: Meet the mythbusters of the social media marketing ecosystem. The Social Media Lab spends thousands of dollars every month to scientifically test soci...
Are Instagram Ads or Facebook Ads More Cost Effective?
March 18, 2020 19:07 - 8 minutes - 15.9 MBThis is episode 2 in our series to find out which social network gets the lowest cost per click. Today, we're testing identical ads on Facebook and Instagram in an isolated experiment to compare CPC and other results. Are you advertising on the right network? Let's find out on today's social media lab. Read the full post here https://www.agorapulse.com/social-media-lab/instagram-ads-facebook-ads-test/ About the show: Meet the mythbusters of the social media marketing ecosystem. The Social ...
Is Twitter CPC Really Lower Than Instagram CPC?
March 09, 2020 23:47 - 6 minutes - 12.2 MBGoing “viral” organically on Twitter or Instagram is hard these days, so running ads on both platforms is a necessity. Your website needs traffic, and you’ll likely need to pay for that traffic. But the cost of that traffic is always an issue. Spend too much—and the ad is a complete waste of time, energy, and money. Twitter and Instagram are great platforms to run ads and drive traffic. But which one delivers the lowest cost per click (CPC)? We will tackle that question (and find an answer) i...
5 LinkedIn Marketing Experiments to Crush Your LinkedIn Profile with Judi Fox
February 26, 2020 22:47 - 20 minutes - 38.4 MBLinkedIn can be confusing for most users and brands. The things that work on Facebook, Instagram, and Twitter don’t always work on LinkedIn. To fully understand and leverage LinkedIn you need an expert in your corner. So, we invited LinkedIn expert Judi Fox onto the Social Media Lab LIVE show recently to discuss various ways to get ahead of the competition on LinkedIn. We’re going to cover these five tactics to help you crush it on LinkedIn: Best post types on LinkedIn Should posts be sh...
Will Overlaid Text On Facebook and Instagram Image Ads Matter?
February 18, 2020 22:53 - 9 minutes - 19.3 MBGaining even the slightest advantages in marketing can make or break an ad campaign. A 10% decrease in CPC, for example, could mean the difference between a profitable campaign or going bankrupt! With those ideas in mind, the Social Media Lab tested whether adding text on the images in our Instagram and Facebook ads helped or hurt performance. Our Hypothesis: Image ads on Facebook and Instagram with text produces more clicks and lower CPC. Let's test and find out! Read the full post here htt...
Should Text Be On Instagram Image Posts: Yes or No?
February 05, 2020 21:25 - 9 minutes - 18 MBMany sites recommend placing text on Instagram photos because it stands out, but have no data to back up claims that it will help your performance. You’ll find lots of articles on how to put text on photos and create eye-catching graphics, but nothing supporting or refuting the claim that photos with text on them outperform standard photos on Instagram. Our Hypothesis: Instagram images without text receive more reach and engagement. Let's test and find out! Read the full post here https://ww...
CPC Battle - Facebook ads VS Twitter ads
December 17, 2019 17:50 - 12 minutes - 23.8 MBWhich network will get you the cheapest clicks on your ads? And, why? And, are those cheap clicks really achieving your goals? Let's find out...
Does LinkedIn Punish Posts With Links in the Comments?
December 10, 2019 16:19 - 10 minutes - 19.7 MBToday, we’re testing Guy Kawasaki's LinkedIn hack. Can you really quadruple your views and impressions by putting links in the comments? Let’s find out on today’s Social Media Lab.
Wait! You can advertise on Reddit?
November 21, 2019 17:00 - 11 minutes - 21.6 MBIt turns out you can. Let’s see how Reddit ads stand up to Facebook ads on today’s social media lab.
Wait! You can adverstise on Reddit?
November 21, 2019 17:00 - 11 minutes - 21.6 MBIt turns out you can. Let’s see how Reddit ads stand up to Facebook ads on today’s social media lab.
A Surprising Trick To Get Lower CPC on Your Facebook Ads
November 14, 2019 22:39 - 9 minutes - 18.7 MBIt turns out that one common mistake could hurt your Facebook Ads performance by up tp 70%. That's right, 70%. Are you throwing away money on your facebook video ads? Let’s find out, on today’s social media lab.
LIVE! Instagram Posting Frequency
October 30, 2019 14:25 - 45 minutes - 83.5 MBIn this audio portion of the Social Media Lab's Facebook Live show, Scott and Owen explore what happens when you cut your Instagram posting frequency by half.
Are Instagram Carousels Still Hurting Your Performance in 2019?
October 22, 2019 19:00 - 10 minutes - 19.9 MBInstagram Carousels sucked at reach and engagement in 2017 and 2018. Today, we got some pretty surprising results when we re-tested multi-image Instagram posts.
LIVE! Facebook Carousel Ads with Charlie Lawrence
October 16, 2019 17:23 - 52 minutes - 95.5 MBIn this audio excerpt from our Facebook Live show, Scott and Owen explore Facebook carousel ads with Charlie Lawrence.
Does Instagram Punish 3rd Party Publishing Tools?
October 10, 2019 19:00 - 11 minutes - 21.7 MBToday, we're testing an old rumor with a new network. Will 3rd party publishing tools hurt your content's performance on Instagram? Let's find out!
An Interesting Study on Blank Instagram Captions
September 26, 2019 22:07 - 8 minutes - 16.6 MBDo captions on Instagram really matter? Let’s find out, on today’s social media lab.
What Happens When You Cut Your Instagram Daily Posts in Half?
September 16, 2019 15:50 - 12 minutes - 23.9 MBWill cutting the number of posts you publish to Instagram hurt your performance? A lot of people think so. Let’s find out, on today’s social media lab!
A $500 Dollar Lesson on Twitter Ad Objectives: The Good and The Bad
September 03, 2019 15:03 - 9 minutes - 18.8 MBToday, we’re examining a social ads experiment gone wrong. And we’re hoping you’ll learn from our mistakes. Are the link clicks you’re getting from your social ads high quality? Let’s find out on today’s social media lab.
Comparing Long vs Short Text Updates on Instagram
August 19, 2019 17:21 - 7 minutes - 15 MBDoes the length of your Instagram post captions affect your performance? Let’s find out, on today’s Social Media Lab.
What we learned from 15 episodes of a Facebook Live Show
August 06, 2019 14:59 - 13 minutes - 26.7 MBDoes the format and content of your Facebook live show really matter? It turns out, it does! Scott’s got data on how to best secure a Facebook live audience on today’s social media lab.
Should Your Business Focus on Shorter Facebook Video Content?
July 22, 2019 14:32 - 23 minutes - 44.8 MBToday, we’re testing Mike Stelzner’s theory that shorter videos under 2 minutes are highly favored by Facebook. Let’s find out, on today’s Social Media Lab.
Does the length of your Facebook posts matter?
May 13, 2019 13:34 - 6 minutes - 12.6 MBWhen a major industry leader suggested publishing fewer characters on Facebook than the typical tweet, we got really interested. Will shorter posts produce more engagement?
Do Instagram posts drive traffic with the link is in our bio strategy?
April 30, 2019 18:51 - 8 minutes - 17 MBToday, an awful lot of people are trying to get around Instagram’s ban on link posts by asking Instagram users to click on a link in their bio. But, is this really an effective way to drive traffic to your website? Could this potentially hurt your performance? Let’s find out, on today’s social media lab.
Do Instagram Users prefer Graphics or Photos?
April 18, 2019 14:59 - 6 minutes - 12.9 MBToday, we’re comparing graphics against photos in our Ultimate Instagram Showdown. Which format will get more engagement? Let’s find out on today’s social media lab!
Do Instagram Users prefer Graphics or Photos?
April 18, 2019 14:59 - 6 minutes - 12.9 MBToday, we’re comparing graphics against photos in our Ultimate Instagram Showdown. Which format will get more engagement? Let’s find out on today’s social media lab!
Which Type of Instagram Stories Will Get You the Most Attention?
April 02, 2019 22:38 - 10 minutes - 20.4 MBToday we're exploring Instagram Stories and Story Ads to see which type will get you the most attention.
Did We Waste 4500 Testing Subtitles on Video Ads? (No. We didn't)
March 19, 2019 19:03 - 11 minutes - 23.1 MBToday, we’re spending $4,500 to see if subtitles can get more substantial views on video ads. Are video ads with subtitles worth it? Let’s find out, on today’s social media lab!
Will Black and White Images on Instagram increase engagement?
March 05, 2019 20:00 - 8 minutes - 15.9 MBToday, we're exploring new ways to increase engagement on Instagram. Will more Instagram users engage with B&W photos than color? Let's find out!
Can Emojis Increase Reach on a Facebook Post?
February 25, 2019 22:28 - 7 minutes - 15.5 MBWe surprised ourselves with this test on how an emoji can affect a Facebook post's performance. Maybe we'll surprise you too!
Does the Length of Your LinkedIn Posts Matter?
January 29, 2019 17:00 - 8 minutes - 16.1 MBToday, we’re asking how to get the most views on LinkedIn - with long form posts, or short form. Does it really matter? Let’s find out, on today’s social media lab.
Will Emojis in Email Subject Lines Produce Higher Click and Open Rates?
January 14, 2019 22:57 - 13 minutes - 25.1 MBSome marketing experts have claimed one simple hack can drastically improve your email performance. Will emojis in your subject lines really result in 50% higher open rates or, whoah, get ready for this number, a 93% increase in clicks? Really? We’ve teamed up with Jamie Turner to find out on today’s social media lab.
Which type of Instagram story gets the most attention?
December 19, 2018 15:15 - 9 minutes - 18.4 MBWe've proven that Instagram story ads outperform feed ads by a wide margin. Now we're out to discover which type of Story gets the most attention.