Does Instagram favor videos over photos? Part 2 of 6 with Jenn Herman

Social Media Lab

English - August 11, 2020 13:00 - 6 minutes - 6.44 MB - ★★★★★ - 83 ratings
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Previous Episode: How often is the Instagram algorithm changed?: Part 1 of 6 with Jenn Herman

Next Episode: Does the type of Instagram account you have impact ranking?: Part 3 of 6 with Jenn Herman

The Instagram feed is unique per Instagram user, based on what content that user engages with. The Instagram feed is not based on the type of content an account posts to its followers.

So, if you’re a user that never watches videos on Instagram (like me), you probably won’t see many videos in your Instagram feed. And the opposite would be true as well.

I would advise posting a mix of photos and videos to your account, so you have a higher chance of your followers with different preferences seeing and engaging with your content.