Does the type of Instagram account you have impact ranking?: Part 3 of 6 with Jenn Herman

Social Media Lab

English - August 12, 2020 13:00 - 7 minutes - 6.87 MB - ★★★★★ - 83 ratings
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Previous Episode: Does Instagram favor videos over photos? Part 2 of 6 with Jenn Herman

Next Episode: Do Instagram Pods Help or Hurt? : Part 4 of 6 with Jenn Herman

According to Instagram, it doesn’t matter what the account type is; if a follower engages with the content regularly, then the user will likely see future content from that Instagram account in their feed.

Instagram does make a distinction of simply businesses or verified accounts in their response, perhaps implying celebrities with verified accounts get more prominence in the feed. So, we can’t 100% say based on this response that Personal, Business, and Creator accounts are treated equally, but that’s the assumption.