Instagram’s algorithm is constantly changing, after all. In fact, it’s likely changing as you are reading this blog post!

But that constant change is a good thing. It ensures that the best content for each user is shown to that person, creating a more enjoyable experience on Instagram.

Instagram delivers a unique feed to every user based on the content they engage with. So, if you see drops in engagement, that could be an algorithm change, but often, as Instagram expert Jenn Hermann points out, the dip could just be because your content is no longer appealing.

The Social Media Lab busts the myths, rumors and stories of social media marketing with science, powered by Agorapulse.