Don’t Sabotage Your Own Home Sale in Los Angeles

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The price of your home is your #1 piece of marketing and advertising. It’s crucial that your home is priced well and in tune with your local market.

You need to avoid pricing the home too high, because buyers are savvy and they simply won’t fall for an overpriced listing. It’s incredibly important for you and your agent to do the research. Look at comparable homes in your neighborhood and try to find a nice even ground to price your home on.

This doesn’t mean you have to underprice your home; you want to find a price that is right in line with its market value. This will cause buyers to see a nice value in your home, and this will justify their reasoning to offer a little more money for your home. This will create a bidding war and slowly raise your sale price.

We never recommend pricing high and then coming back down. That’s a surefire way to irritate buyers and your home will be neglected. The longer your home sits on the market, the less likely you will be able to sell for full price.

If you have any questions about pricing your home in LA, please don’t hesitate to contact us. We can run a comparative market analysis and find your home the perfect price.