SMC: School Marketing and Communications artwork

148: 2019 school marketing trends

SMC: School Marketing and Communications

English - January 23, 2019 06:07 - 22 minutes - 20.4 MB - ★★★★★ - 1 rating
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Previous Episode: 147: a special SMC announcement for 2019
Next Episode: 149: importance of social media policies in schools

Charlie, Rita and Tess take up the reins and present the first SMC episode for 2019. They begin with a recap of the trends that school marketers must pay attention to this year. Charlie then interviews former SMC host, Scully, about the School Marketing Journal (SMJ), an upcoming magazine and podcast series for school heads. This week’s school marketing example: the renewed appreciation for billboard advertising and how it can complement school marketing resources. The rants and raves segment looks at ATAR results and how they should be evaluated by educators.