143: six principles of success
SMC: School Marketing and Communications
English - October 17, 2018 04:21 - 27 minutes - 25.6 MB - ★★★★★ - 1 ratingMarketing Business Education andrewsculthorpe bradentwistle educationmarketingnews image7 imageseven privateschoolmarketing schoolmarketingnews schoolmarketingpodcast Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 142: producing yearbooks
Next Episode: 144: podcast marketing
Brad and Scully discuss Cindy Gallop’s six principles of success. In addition, they examine how voice-activated tech can change the content marketing landscape and the reasons why behavioural economics is popular but why people should be cautious about it. Brad and Scully interview imageseven Account Manager, Kristian Lawrence, on mobile optimisation. This week’s school marketing example: the Twitter communities reaction to the recent worldwide Instagram crash. The rants and raves segment focuses on the Google+ closure after its controversial failure to disclose a major data breach.