138: Facebook advertising
SMC: School Marketing and Communications
English - August 09, 2018 05:22 - 29 minutes - 66.7 MB - ★★★★★ - 1 ratingMarketing Business Education andrewsculthorpe bradentwistle educationmarketingnews image7 imageseven privateschoolmarketing schoolmarketingnews schoolmarketingpodcast Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 137: email is still king
Next Episode: 139: School Marketing and Social Media Survey 2018
Brad and Scully discuss how to maximise reach on Instagram. In addition, they examine the latest email marketing research; and how to effectively communicate to an internal audience. Brad and Scully interview imageseven Account Manager, Charlie Maughan, on the topic of Facebook advertising. This week’s school marketing example: a confronting campaign from the National Centre for Domestic Violence. The rants and raves segment looks at the Cannes Lions 2018 Creative Data Grand Prix winning entry.